Gadgetory

hey what's going on buddy welcome back tech tomorrow and today we have somebody really awesome now this is Roy Taylor from AMD now so many people may not be familiar with him so first off let's have Roy introduced himself and tell us what he does at AMD so what's up right ladies here again thank you another day another bar yes exactly exactly so my name is Roy Taylor and the corporate vice president of alliances AMD I'm responsible for everything and everybody who's not a customer so my team manages our relationship with Microsoft and Google the games developers games publishers and industry trends and directions so basically you handle everything to do with the company pretty much duh anything you say there's not a customer yeah absolutely so that's quite a bit of stuff now previously I've heard of you like used to work a long time ago from Nvidia so you've actually had to work on both sides of the coin so you're familiar with like really the two biggest companies in the entire industry you've been with both well yeah that's true and in 1998 I sup a rep company with marketing rep company with a friend of mine in UK and we wrapped for him video for two years I was in great into the early stages in 98 and then in two thousand i joined him as one of the founders of nvidia europe and i worked there until 2010 and then I moved to Hollywood ok where we're at right now we're actually in Beverly Hills it's actually really nice you guys compete it's a nice location now a lot of you guys set in a lot of questions for stuff so we're going to try to cover as many of those as possible and so let's start out I guess one of the questions we talked about earlier is mantle let people said oh hey when's mantle going to become open source you're saying it's already open source so where have you guys been yeah we we worked with Chronos Chronos it some people might not know them there are an open standards kind of committee they're behind opencl OpenGL and so we've worked with them mental helped it to become Vulcan which is OpenGL next so if anybody's asking what happened to mantle Vulcan is what happened to metal it evolved into Vulcan yes so what you guys asked it's already there now another question a lot of people ask is driver updates and stuff like you guys can talk about this you said you guys are constantly updating drivers why do you think that some people out there feel that there's a problem with drivers like why does it issue everywhere even come up because I see you guys do release drivers on a constant basis do you have any idea why some users out there would feel that there's any kind of lag whatsoever in the drivers yes I do i do and it's important to to be clear on this on this point look there are genuine users out there that are really concerned and they want to see more drivers more often and we're doing a better job than we did we're still not absolutely perfectly where we want to be but we're very committed to it and I would say our drivers today compared they worked where they were are really really good I mean look I wasn't nvidia for 12 years and nobody's perfect nobody nobody I'm but a droid was a far far advanced long now are they exactly we want them to be no but we think that are in much better shape but it's also important to know you know look I love fanboys I love other more what I've been around them I've involved myself with them but you may feel the industry's it was pretty crazy you guys are crazy but you fuel the industry look look some of the estero out there is not entirely real but that doesn't mean that there aren't real issues there are but you know calm down guys you know we we put out a driver every month or so okay sabita driver some people asking a quicker we understand that too well Windows 10 is coming really really soon like what I think my laptop said the 26 this month it's going to automatically automatically update to Windows 10 yeah easy yes so we're really fuck we think we know saying is fantastic we're big fans of Microsoft to do in there we're huge fans Direct X 12 and I guess I'm as a stop right there real quick though so AMD's completely ready for microscopy ready for windows team so you guys after you plant an upgrade you're here for the man they are ready but yes 10 is coming you're gonna be for you yes it's gonna be for me because my life that's going to make me install it I would've been using it for a while I love it I really love it yeah what a little going to see now another question is always asses with CPUs hi and desktop CPUs now 95-90 FX is that pretty much stilled apparently the that is that is the best we have right now and that we know what you want okay we listen we talk about it internally and I was delighted when it financial analyst a recently out of presidents Lisa su announced that the new Zen core we will be making a pure cpu nine APU of pure cpu the product that gamers want again call it I want and as soon as we can give you more news on that we will but yeah because I mean I'm really looking for the time when AMD is going to have a cpu that's not only in the high tier pricing at the Intel but actually totally does compete with that because that will make the but I feel the playing field completely even as it is right now you guys know on that particular thing that's the one thing that like Intel's really like Navin wars that CPU so if you guys can actually get that into the market I think the playing fields going to suddenly definitely change because you AMD fans you're a strong group and if you get what you want yes yeah I'm but I thank you to everybody that sticks with us with e with the FX processor look we know what you want we know what we want don't forget we play game I'm a gamer I got like seven hundred hours on battlefield for right now I mean many of you come and fight with me and try and kill me in fact we do kilroy competitions we've got a killer yet and it's not just your we have plenty of execs that actually play games love the game and industry we know what you want believe me it's coming a lot of people working very very you guys hear it they're bringing that high-end CPU that you've asked for to that table yeah whatever new chipset by the way all we're attention will the future memory support you're gonna want ddr4 everything you can recover this way dr for all that good to get into trouble in a minute but yes we know what you want we are going to make it for the bottom line is enthusiasts you guys are going to add some of the table may not be able to talk about all those details about planning in a court but hey you guys can know they're going to be coming now rebranding is something that everybody does and you guys both nvidia and AMD you guys pull the thing back and forth what's your really a pending on rebranding it's really no big deal because everybody does oh i think taking a tight and X and rebranding it as an a TTI masterful wonderful let's take a big chip and then just sell it for a bit less wonderful rebranding I congratulate in video you guys are the kings of rebranding knock it out the park guys but but you're not sayin that AMD doesn't do that as well right everybody really does do this look here's the thing when is a rebrand as rebrand you know whether it's equivoca car or anything at all if you are adding extra value then I think there's a justification if you're getting more than you got before I think that's okay yeah when you're making us change yes even if using some of the basic technology if you're adding more memory adding more memory support even adding different technology that's still an upgrade in the cart even if it's based off the same technology you can buy a car at the beginning of the year and at the end of the year that car might have all kinds of features that your car doesn't have now so is that really a rebranding thing and at the end of the day is it really bad for either company if they're doing the right thing well absolutely I think if the 970 really had four gig of ram then nvidia would be completely justify every brand in that too I have to admit I've been eaten up by my by my readers and my viewers by that so many times like it's a 4 gigabyte card no it's 3.5 l Rick I'm like okay fine nvidia did say I would at the end that they didn't fix that so hope it's a fix now these days so oh and I still have a lot of friends in video so let's let's not I don't wanna bash them and you know I'm a batching anybody like it's really hard for me like yes I know I'm in the middle likes people if I review one of your cards all of a sudden nvidia people are like oh you're an AMD fan screw you were on something from your channel I in view a card from Nvidia oh I'm an nvidia fan I'm on something from your channel as a reviewer my situation is a very tight rope I try to stick to just the facts I don't play the fanboy game at all I just stick with the facts and I use both cards in different situations ya know all my max have AMD cards in it so i agree i mean i IMD agrees and i agree and that's why was happy to do this interview yeah I mean we won't ever really a lot of phone this like we'd go all over the place in fact um can I have some my little notes over there I'm gonna go now and it will ask them the questions that you guys actually asked out there a lot of people out there Roy is it true that you like fried chicken that's that's not none of the ones here no not allowed to be anything fried okay I guess we already covered this one though Jonathan crew a kiosk any plans for ddr4 compatibility I guess we covered that you said it in the future it will be there will hv m always be limited to four gigabytes hbm is our technology and you can do all kinds of things with it all kinds of things you can change the configurations or all we've done is taking the memory that we'll all we've done it was a wonderful thing we do but we took the memory die and put it straight down into the GPU using an interposer this is the first product it doesn't mean it's going to be the last we've invented a wonderful technology and you can expect more products with this new technology in the future some people harp on you know when things are attained from 28-nanometer low but I don't really think right now that's really a relevant thing do you I'm not really think that shrinking the die is like the most important thing right now I think more power cooler and efficient is more important than making smaller how do you feel about dice rings help deliver that so they are important I can't talk too much about that right now but it yeah look what it is important it is before as you can go forward you can run you can run products faster you can make them that they're smaller cheaper to make and in that higher performance so you guys wrote that irrelevant they're all right then let's keep banging through some of these let's see here 10 10 10 10 10 10 10 hard for me to reading I'm old and blind here OAS this might occur this Austin Gibson said what can you tell us about the upcoming enthusiast desktop processors and will there be a jump we just talked about this right now so often you pretty much basically asking the same question over again yes they do plan on covering enthusiast stuff and obviously Roy just said that shrinking the die obviously is something that helps so obviously in that road they're going to be taking it so let's go down here got mostly these questions i believe worth a lot of these things we've had happened they did that do you want touch it all about anything about directx 12 at all i know that the microsoft himself has has laid down like guidelines that they didn't want done and like other people have like done some things that really weren't maybe supposed to be damned I'm glad I'm glad to tackle this question being absolutely no doubt no question whatsoever we are going to be one hundred percent direct sexual compatibility well that's it and a story except that we're going to drive Direct X 12 content we're working with some wonderful games developers and games publishers to deliver the first director swap content with the users of the readers what the viewers are going to be actually enjoy right and they're going to be based off the MV platforms these developers are working with they're going to be coming out we're at the bat what's going to say this game is powered by AMD right well let me just give an example we're right here III and this morning we had Microsoft on stage for our fury X lunch showing fable on Direct X 12 on AMD so if you want to clear a message and that i don't know how i can give you one so would you say since we are here at e3 day what would you say was the biggest thing for AMD at this III this year what was the biggest thing you guys are like hey we're slang well we're delighted with fury x and reaction why don't we all follow you on twitter we see your comments and thank you for the kind words of encouragement and the congratulations we had so we're thrilled I am over the moon with it I mean what we can do with that small form factor you know low power consumption is awesome I'm really really happy about that and the other thing is is here at the Beverly Wilshire we had a summit this morning talking about VR and we had some industry luminaries like Ted silhouettes from 20th Century Fox we had james knight who did a special effects on one of the guys doing special effects on Avatar spider-man I am Legend and we had an Tibor cares who's a professor from USC we had a number of luminaries talking about how VR is going to unveil and about how excited they are about liquid VR semester question for VR right now I mean how far do you think VR is away from actually being something we use go to the store and buy it just like you buy a monitor now she won Brendan areeb on last week's oculus PR press event said that they are going to ship a consumer version of the the oculus rift in q1 so I think that it as soon as are in the stores we're there and we're going to have content we're going to be ready with AMD optimized content using liquid we are working with industry luminaries here in Hollywood where I live any game tiles that we can look to expect that are going to be in this total VR world in the future that people out there can be going home at I can't wait to get my hands absolutely I'm delighted to be able to tell the viewers we're working with CCP on a Valkyrie we've been that's really exciting we're working on a game called World War tunes by real war toons instead of we're well below tunze the world's first like like a game about battling music or what it's a motor World War two cartoon shoot-'em-up oh wow it's a five versus five sister works first multiplayer we are going so is it like cartoon like roger rabbit style yeah yeah oh that's gonna be incredible it's gonna be love Roger Rabbit and I'm also delighted to to tell your viewers that we're working with n dreams in the UK and they have a VR game put the assembly which looks really scary and really really great and of course we're working with star breeze and up with a VR headset and the walking dead game so that's and butter I've tried it and it is really scary in PR it really really is now all this stuff will be available you're saying it q1 up next year it's all gonna be ready for q1 next year wow so 2016 sounds like it's going to be the year for VR yeah yeah and all optimized an AMD all optimized for their all right now fiji got some questions from the people asking about fiji a couple of questions were will it exceed the 384-bit memory bandwidth and will there be cards with 8 gigabyte on the fiji well fury is a 4096 bit memory bus now just think about this you have had some questions about memory bus so the 290x has a 512 bit memory bus okay much much more than some other GPUs okay which gives us advantages but now a few reacts we've gone from 512 lanes to 4096 line lanes with 4096 cause so it's pretty much like going from him from like a pretty much an intel desktop to an x 99 it's yeah it is an awesome GPU and buddy this is the world's first GPU of its type it takes time for games developers and content to learn how to take advantage of it we just take given them something so incredibly huge and awesome they're trying to get in there their heads around it yeah they got right the games how to take advantage of it but they will the one thing we know about games developers you give them hardware they will take advantage oh yeah completely and as the hardware develops you guys know games is keep getting better and better but I'll be honest to you the other day I was just playing doom I wouldn't play with my newer games it seems like the really the only thing at all driving the industry is better graphics because the games themselves the physics I don't really see too much difference between doom and far cry 4 there's a few cool things but the main thing you're really getting is the beauty that graphics companies like yourself are bringing to the table because without those beautiful graphics the games would just be the same rehash over and over and over well now I'm gonna all give you a little bit here i'm afraid i think the LEvolution in battlefield is awesome if you play battlefield the ability to destroy an entire tower block the physics that goes into that I think it's fabulous that's one game not about the soul slew of other games that you have to admit though they're really the things ride in the gaming industry these days is the video card companies bringing better graphics to the day that is true but it's not it's not just graphics is how you you should jump it we can use a GPU to do things like physics and to do compute and we can use opencl in games I personally would like to see more and better AI for single-player games and I just love to see tons more physics for multiplayer games now are you guys having any particular plans for you guys have future to implement even more step towards these directions oh absolutely i mean that's one of the things i love about my job is I get to work with some of the most exciting creative wonderful games developers and designers in the world and in fact as soon as we're finished here I'm going straight to e3 to talk about some upcoming titles that have got some really really cool new stuff coming now well they have you also they'll have you of their life to showing this so people be able to watch that on YouTube everything probably right now one thing yeah I think this I haven't been there yet just trying I'm get a bit away from hotel but i can't wait a hot put it over there well is there any things are you particular since we have you that you'd like to just actually say straight up to like the fans and stuff about A&E that we might not even covered it but that they may really just want to know because you know more information about the company then pretty much anybody else would yeah so there might be something in my limited time that i'm like missing that you really want people to know and so I like to only give you the opportunity to speak directly to the people and just say hey this is yes thank you I would you know Roy Taylor folks here's what I do want to say if you think that we don't read all the forums and all and read it and see all the comments which get said we do and some of them are quite frankly very hurtful I hurt we'll do a lot of Engineers which works super super hard to make great new products many of you fight really hard for us in those forums getting some of the silly things which gets it and I want you to know why it's like we can't reach out personally to all of you that do that to every single one of you that dispels the silly notions and the fud and the city things which get said I want to say from the bottom of my heart sincerely thank you we do read them we do see what you do for us and from the bottom of our hearts we really really appreciate it and you know what more than that we're going to reward you and the way we're going to reward youth by continuing to innovate and make great new products next year we have we've already got great new product just now come out next year it gets even better than a year after that gets even better still so thank you we're here for you we're listening to you and we're going to reward your loyalty that's awesome boy I'm sure you feel like they're in appreciate you've heard it right from the man now obviously you guys really couldn't expect Roy to answer every question anyways and the things you talking about the trolls and that kind of stuff they are very hurtful so when you're going on and you're leaving me a comment remember that there are human beings that are reading these comments and there's no really reason to be rude or insulting to anybody if you have an intelligent question and you want to know something ask that question very intelligent way and I'm sure you'll get an intelligent answer being a jerk to people use the results in you getting bad stuff so you'd be nice people are nice just take this as an advice in life now one thing our new camera monitors he was asking about how about the other segments we know that like gaming is like you know of a big huge thing what about other segments like segments of like rendering stuff and working in the back industry like making games and doing stuff like that what are some of AMD's plans for those areas to further enhance that area yeah nice a really great question too especially since we're here in Hollywood we're at home of content creation where this games or movies you know it is a great question was asked by your cameraman what are you guys doing about video professional video we what about me we have a range of a special wrap his cars caught fire pro and here's a little-known secret we're actually much much better video than anybody why is this tell why is it why you better video particularly digital signage we made an investment some time ago and we have some great great products there but let me get back to the first place your question of you know my shaders and so on and we have a very very strong what we call dev tech team that's working with the the game developers and designers on the technology but not just games and I'm so pleased that you asked this question this morning we talked out via and we made a point of VI is going to be about much much more so we said there's going to be a whole track around history and so one of the demos we have here tomorrow is the Wright brothers first flight well I'll in VR all in VR we work with a company called Zephyr and you can walk up to the Kitty Hawk you can go around it you can suit you can get it real close to the to the brothers to the Wright brothers orville wright and you can see and experience that flight in a way you couldn't do any other way the film wouldn't do it justice Wow and this is being shown right now in the e34 yes it's here III and we're going to show it here I'm here at the hotel tomorrow and and so we believe that we might actually be able to travel in time we will better go back in time and have new experiences through we are so md is creating a time machine and a hot tub time machine it's the quiet it's the fire pro time machine and I kind of like getting wet with the soft bubbles see what I mean I said where the outtakes this is gonna be there's gonna be on the blooper say so and so we're working with the Smithsonian for that too so you asked about a non-gaming so the zoo Sounion is supporting the project with the Wright brothers with Zephyr studios and we're also working together with General Electric I guess maybe they're right hold on a second folks so wait so you're talking about people might be able to actually go in the future the Smithsonian Institute and instead of going in and watching and seeing a display they'll be able to throw on VR headphones and have that entire display to be art Smithsonian this this fool that means Apple amazing that is pretty cool huh that is awesome i would i would love that don't you folks have been there but Smithsonian is that it's the best museum I've ever seen I'm in you guys got great ones there too but Russ folks over here across the pond that one's awesome and being able to go in there and see everything in VR would just be incredible and to hear that amd's involved in that that that's really what is more there's more so VI gives you the ability to go and do things be places that you know it's a human you could and we're also working with a wonderful studio here called Clayton lightning pay in lightning quite enlightening but a good combo well Corey Strassburger and a creamer el Hassan and his partner they've created a demo which allows you to go into the brain and see the way of sign answers connect and it's also being sponsored and supported by General Electric oh wow and so we think that there's a whole field of science and medicine which we can open up with y'all they're gonna find them crazy and then when we have some other projects as I can't talk about right now but yeah we've done a lot more than just gaming folks a lot more yes you guys are covering an entire spectrum so we pretty much cover folks all your guys questions you guys asked talked about the future talk about Roy's position you guys can see that AMD is solidly and securely working to make your gaming experience the absolute best that they can do so I mark you guys been watching ticket tomorrow this is Roy Taylor thank you guys for watching and we'll see you guys back from the challenge enjoy III and the floor man thank you thanks very much