Gadgetory

what's up everyone John render from technobuffalo here the Super Bowl was on Sunday and as biggest spectacle as the game was the advertising is becoming its own thing the commercials get analized scrutinized as much as the players on the field so I want to talk about the commercials talk a little bit about the game and see what they're not you would have greenlit the tech commercials that aired let's go to get started so each 30-second spot of the Super Bowl costs four million bucks that ain't cheap and you figure if you're a tech company and you want to make a big splash 34 million dollars is a ton of cash is it worth a while it's yet to be seen one day I never understood though with these giant huge commercials obviously they're great for brand recognition people that might not know your brand are gonna see it millions and millions and millions of people are watching the Super Bowl but if you actually want to move product I always thought it's better to go to the people i can actually influence that can actually show you what a product looks like you can actually see how to buy it sort of the big debate between old media and new media new media sort of being online an old media being print television and radio the Super Bowl is really one of the last bastions of old media but ok let's say you're working for a company and you want to figure out which commercials gonna be best for your brand let's run through demo let's start with amy poehler's best buy commercial hi may answer any questions what's the hexa difference between all the commercial hecky not like Amy Poehler I love Parks and Rec I loved run Saturday Night Live think you actually did a really good job it's been no secret that best buy has been hurting they've really been trying to sort of get their brand back up if rumors they might be going back to be private I think this actually did a really nice job or mining people at hey you can buy stuff not on Amazon you can also go to our store and not just check them out but you can purchase products there you should do that Oh Go Daddy also made a huge splash as I do every year and with godaddy you know what sells they brought in bar rafaeli to make out with the service stereotypical nerd and I think everybody sort of had that awkward moment they're like was that casting session like so for your we got to make out a supermodel life stuff so things got a little bit squirrelly with the samsung ad what are you doing here samsung wants me to be in their new like samsung's next bit they knit announced a new product but they brought in Seth Rogen and Paul Rudd the sort of just riff it for a while and they went for about a minute and a half so you're thinking you know 12 million ish bucks for it they weren't showing a new product it wasn't the galaxy s4 or the Galaxy Note 3 which is for the brand as a whole I don't know if Samsung really needed any more brand recognition because they got selling phones left and right but they definitely did do it and it certainly got a lot of buzz and there's an extended version online it goes on for five minutes got Bob Odenkirk in it if you guys watch breaking bad you know exactly who I'm talking about he's pretty famous from a while ago but it was a really interesting commercial I don't think it's a really effective though did great and now let's talk about blackberry don't call him rim if you are barely staying alive releasing a new product those to save your company your commercial better be freaking incredible and the blackberry commercial totally fizzed out now instead of spending 30 seconds showing you something cool the funk do focusing on a new feature showing you what it looked like showing you a brand new UI they spent 30 seconds showing you what the phone can't do there's no promise for the commercial what the phone can't do yeah I mean for my money what is that the phone can't be Android or iOS but they didn't want to go that way they just showed stuff the phone can't do a silly it made no sense and educate consumers I don't think it made anybody more excited for blackberry especially spending that kind of crazy scrilla you figured they'd be more careful what they're doing so I'm thinking being as part of new media if I wanted to put a commercial out I think I'd be much better going to someone who could go online obviously I'm a little bit biased not only with the online world can you see who's buying stuff you can track clicks and all that kind of thing but it's much easier and much less expensive to go on the superbowl maybe five to ten percent of the people are demographic certainly you're helping with recognition for your name brand but you have no idea how effective it is if they're buying based on what you said I didn't you can track trends later on and see if spikes go up and your charts change over all things aren't really that quantifiable so that was pretty interesting so the folks at Adobe were like hey I kind of greeth use they got adobe marketing cloud I put together kind of a cool commercial the animals talk and sort of typical almost Super Bowl ask uh commercial hey are you shooting a spot for the big game yeah yeah yeah totally you yep can you believe they spend millions of dollars on these things for what 30 seconds all right oh yeah yeah hey can you believe how much money they're spending we could just go online you could go to youtube you go to facebook and go to Twitter and you can almost let as many people know about your product it can with the Super Bowl but spend so much less cash why don't you guys think do you think it's still great to have these giant super bowl commercials that are spectacle or if you're a company are you better off just going online and if you want to answer the question you can also enter for a chance to win one of five two under dollar gift cards cuz who doesn't like free stuff links it to be down below to go with those gift cards also links gonna be down below to check out the full animals talking video cute there's a horse linked both those are going to be down below have you ever bought a product based on an ad what was the ad about that you liked enough to actually buy the product honestly what comes to mind for me in movies when I see a trailer for a movie it's pretty much an ad Alton time that determines Vinod I go and see it or not I don't buy that when your products I don't think based on the ads but I'm sure if I went through it to my history I probably do so you guys buy stuff based on commercials you see you think they're effective if you buy stuff based on what you see online look dear what you guys think i am jon rettinger and i will see you next video you