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Rettinger's Rants: Launching a Website

2012-12-12
this episode of technobuffalo is brought to you by shutterstock.com welcome back to another episode of renter's rants I'm your host Jon wrenches the show where I rant and rave on anything from the web world of technology and sometimes a little bit outside of it this week's topic kind of falls right in between we're gonna talk about launching a website since it's fresh in my mind hole this is renters rants let's go ahead and get started so this video is being filmed on the tenth of December which is also the day that we relaunched TechnoBuffalo com what we're sort of named TechnoBuffalo 3 or TV three-point oh one of those two so it's really fresh on my mind all the trials and tribulations it takes to launch a website whether it's a large 11 much larger than TechnoBuffalo and smaller or you know just in between like we are there's so much work if you ever considered starting a blog or wanting to launch a blog to go along with YouTube videos listen up from somebody who has walked that path definite things you're going to want to keep in mind so let me tell you a little story this is when we first tried to launch TechnoBuffalo back in end of 2010 it was like December ish I had just quit my job I was focusing on the YouTube in technobuffalo full-time and we are getting ready to push the sucker live it was early December I used every outlet i had to promote this technobuffalo thing it was coming nobody knew what it was we'd kept everything secret and finally I was telling everybody on twitter on facebook on youtube on this day this time technobuffalo gonna be live go check it out I put all my name reputation behind it we tried to launch technobuffalo they tried for a good reason and within 45 seconds the site crashed and didn't crash because we had so much traffic the server's we had should have more to be able to take care of it it crashed because of awful code and because i had no idea how to build and run a website at the time we had our server was running on windows we left things wide open we had infinite loop codes that causes servers just completely crash it was a total disaster trying to launch a site I had no idea what I was doing and it really showed when the site launch took us over for months and about sixty percent of our startup capital to get the site back up and running was a huge pain in the butt coincidentally those you guys follow me on Twitter no I have insomnia it was during the initial launch technobuffalo and developed my lack of sleep habit my insomnia before I could fall asleep anywhere I had backpack to you mainland China and literally fell asleep on trains in China now I can't fall asleep my own bed with a noise maker on and a fan ought to save my life so there you go so flash forward now at the TechnoBuffalo three-point oh we've learned quite a bit it is really hard to launch a website now there are plenty of third parties out there you can use to launch a blog on sites you know and trust you know blogspot things like that are great ways to get a site up and running you not to go through some of the hassle that we did I think you're going to maybe have a lower traffic site those are great options in fact we initially launched before every jump TechnoBuffalo we had John for lakers calm that was run off a blogspot it worked great but if you want to say it's gonna give you more flexibility you can control everything on that you've got sort of complete control over you're gonna want to create your own website to come just a huge hassle I gotta make sure you've got a developed let you trust or you better learn some crazy HTML ruby-on-rails and all kinds of other coding languages that really meant nothing to me a few years ago and I certainly know very very little about them so you have to find great people and certainly something that we have right now fortunate to have incredible people working for techno but was able to help us get live but our launch of the 10th was actually supposed to be two weeks earlier in november i ran into bugs and issues and weren't able to get the site live in time according to my initial calendar so when we launched last night I didn't say a word to anybody I didn't say a word to the public because it decided crash or gone down what it looked super bad on us so we launched it very quietly way to make sure this site worked now you put up in an ounce of the daily today over here we are live so definitely something to keep in mind now if you've gotten past all those issues your site's live and it's working you got to put content on your blog and putting caught on your blog can be an interesting endeavor you might think to yourself self I could write a lot of blog posts hey I have a lot of opinions about tech or food or how much you love the galaxy camera for example whatever it might be I you think that you can do that every day every day though gets to be a little bit tedious day after day after day trying to write content and only write content bright good content provocative content content that spell attractin has limited typos as you can certainly being close to real-time news it's very hard to totally eliminate that but to keep in mind make sure you're the dedication to do it if you want to hire staff or get staff or do it you got to go through and vet people you got to manage people can become very tedious so if you're considering saying okay I run a YouTube channel it's quasi successful I want to branch out to the tech side really give it some good thought now I'm not saying that you can't be successful doing it certainly you can oh it's oftentimes a lot more work more difficult than you might expect now for me the journey has been more than worth it I wouldn't trade anything that I've learned launching TechnoBuffalo 12 we actually at the launch checking a buffalo 2.5 but it didn't go out and now TechnoBuffalo 3 I wouldn't trade any of that experience for really anything in the world I am so proud of the site I'm so proud of the staff I'm can't believe that we've got a portal to share our opinions with the world but it's been a tough road on a spinning road rival learned quite a bit I've grown as a manager as a writer as a developer tiny little bit over the course of the years and it's been just an incredible experience so if you guys are thinking about going that road you know heed my warning give it some second thought evaluate how much your time how much time you have evaluate whether or not you're gonna try and just cram as many ads you can in there whether or not you want to be the void of ads whatever it might be just give it some thought so I think a quick made from talking about blogs to talk about blogs and videos if you're thinking about starting your own blog thinking about starting your own YouTube channel you are going to need stock images because articles come up video topics come up left and right and you need something fresh to make sure the audience knows what you've got if you need to get stuck imagery the folks at shutterstock.com are the place to go shutterstock.com is the only place to go and looking for stock photos vectors illustrations and video clips you can sign up for large image packs multi subscriptions just grab a sin image for blog or mock-up you can offer enhanced license access in case you want to print out an image or get it screen down a t-shirt so shutterstock makes it easy to pay one price you get hi-res you have to worry about being nickel and dying if you want super high-resolution images they just make it nice and easy for you so head on over to shutterstock.com or install their ipad app to get started no credit card needed find images you want use offer code techno 12 to get thirty percent off any package so again go to shutterstock.com enter code techno 12 and again thirty percent off any package make it pretty easy get all your images SEC your blog lookin awesome your video is looking awesome so thank you guys for watching another episode of renter's rants hope you guys enjoyed this topic it certainly was really top of my mind any other ideas you have for Ettinger's rants leave the comment down below and if I agree with your rant I will blab about it in an upcoming video be sure to check us out TechnoBuffalo calm the new and improved technobuffalo calm i'm jon rettinger i'll see you next video
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