Gadgetory

hey guys ash with TechnoBuffalo we're going to talk about the t-mobile keynote today John Legere the CEO says he wants to redefine a stupid broken arrogant industry so did he so the t-mobile event was held today in New York City it just ended and a lot of interesting things coming out of there I've got some numbers available LTE is now across a hundred and sixteen markets and covers or reaches 157 million people so that's pretty good definitely a faster rollout than we've seen from the likes of say sprint which actually t-mobile kind of was going for the jugular on sprint there they were a lot harder on sprint than the other two major carriers and then they went on to talk about two-year upgrades so the big news out of this keynote or this event was that they are starting what they're calling the jump program it allows anybody on tmobile with a paid plan to pay ten dollars a month instead of the eight for current insurance and this ten dollars a month would then enable you to every six months upgrade your device because this ten dollars a month covers insurance now you will have to pay a deductible whatever that is for your device before you're able to upgrade so let's say in six months you drop your beautiful iphone 5 and the screen cracks but you want a new iphone 5s anyway so you bring it in you got to pay the deductible on that phone and then you would pay the ninety nine dollars or one hundred ninety nine dollars or the two hundred ninety dollars depending on what model and what hard drive size that you wanted for your iphone if that makes any sense I know team will be like say these things are simple but they rarely are especially in the US carrier industry so we'll try to explain this as best as I can now let's just say that you've had a phone for five months and you go gosh I have this iphone 5 I just got it and six months later know the iPhone 5s is out I want to upgrade it but there's nothing wrong with my device you can do that you can now walk into a tmobile store and if you've been a member of the jump program for six months you can trade in your iphone 5 and get a 5s or you can upgrade to any phone at subsidy price so you can't just trade so you bring it in and then you would pay let's say ninety nine dollars for an iphone 5s for 16 gig iphone 5s you'd be able to do that so they want people to know that they will pay the same amount as a new customer would so if you consider it that way it's not a bad idea I think it's interesting I think there's a lot to be said for the quickness of phone releases compared to our upgrade cycles which are crazy slow I will agree with CEO John Legere on that nobody wants to wait two years to get a new cell phone and a lot of times things happen to your phone you lose it it gets stolen you drop it in water all these things happen and you have to deal with kind of a broken phone for a really long time if you don't have the money to pay for an unsubsidized device so this is a very interesting thing that t-mobile is doing on the subject of phones t-mobile talked about exclusivity and the Sony Xperia Z so it's a really interesting device if you want to check it out we have an unboxing on the site and before the event they also announced that the Nokia Lumia 925 the variant of the 920 that is available on t-mobile will be going on sale for 4999 if you're a new customer or if you have a paid off device and want to upgrade so really interesting stuff happening over at t-mobile really excited to see what they do in the next coming months I want to say that obviously we're going to have more LTE rollout hopefully and I'm really excited about the jump plan are you are you going to use this is this something they are interested in I personally think these 24 month upgrade plans are crazy I feel even worse for you guys in Canada I have to sign three-year contracts that is nuts so hopefully this will change the game I'm not sure if it's going to change the way consumers deal with carriers or the way carriers deal with consumers that kind of remains to be seen but at the end of the day at least somebody's trying to change the industry so kudos to tmobile for that