Gadgetory

it's Apple rent time before you smash the like or even a dislike button hear me out so I'm back for dub WGC a chance to see apple's new products that start to unfold to the next year and I started thinking more about Apple and so as you guys don't know Apple kind of got me started in tech review the first sort of products I reviewed we've always kind of had a soft spot in my heart that some really filtered through as you guys like to call me out all the time to my reviews but I think apples got a problem and I don't think the problem is actually Apple I think the problem is a competition the competition's gotten so much better than it was in the past and look at Apple's product line there hasn't been an innovative brand new category since the iPad you could argue the Apple watch has come out but hasn't changed it was good a paradigm shift since we saw the original iPad and back then there was a huge discrepancy between the efficiency of iOS and with Android at the time and I think we started to get throughout 2011 we saw the Galaxy Nexus we saw Ice Cream Sandwich that was the iPhone 4s was coincidentally the last phone that Steve Jobs was alive for he had his hand possibly leasing the iPhone 5 from the 5s but that was when things starts to get closer and closer for Apple and apples being held I think two unattainable double standard they're not reinventing a new category every few years they're failing they're failing they're not doing something great like they used to I don't think that's fair and I'm guilty of that too I've certainly said apples not innovating there's nothing new coming out they've perfected their categories they've perfected a tablet they perfected a phone whether you like the iPhone or not for a lot of people that is the perfect device but the problem they're facing is a perception problem if the competition again has gotten so much better and again I think it went back that 2011 starting point and you look back at what Samsung started doing strangely was five years ago oh and Galaxy S 2 launched when I started parroting the Apple 1 you know the next big thing and that hit Apple word heard I think that hid the perception that if the image that Apple was impenetrable gigantic innovation machine and slowly but surely the little pieces started to get chipped away and what you have right now it's a company that is clearly firing off the own there they're selling millions of millions of phones the largest manufacturer for a ton of different categories but they're still being held set double standard and again I'm guilty of that as well but now the competition that's really look at things with the Galaxy Tab A 3 look at the Galaxy at 8 and LG G 6 you take from a feature standpoint the gas that used to be there can android/ios is no longer there and a concerning argument could be made and your has surpassed Apple on the future standpoint the easy argument to make here is that Steve Jobs is rolling over in his grave but in cooks job is not to make you happy or me happy can you cook responsibilities to the shareholders an Apple stock is at an all-time high so in a lot of ways can cook is doing an incredible job people are buying products they're offering new wages apples ecosystem and the more they sell the more money they make the perception isn't changing with it used to be Apple was incredible they were untouchable like I said but now it's yeah I'm not that excited about the next iPhone and for me to say that something I think said in years you know I feel like for the past almost three or four years and make this analogy the office all the time I feel like I'm some one crazy guy outside as an umbrella screaming it's going to rain and on the day it rains I'm gonna seem brilliant but the other threat is 64 days of the year they are crazy first and every time there's new iPhone I feel like I'm out there saying this is the year we're going to get wireless charging it's gonna be fast charging didn't get feature parity with Android and it just hasn't happened and at least for me I don't look at Apple the same way that I use you I don't look at Apple the same way as this paradigm of innovation not to say they're not but that perception has changed for me personally and I feel like it's changing for partly you guys as well and that's a the product aren't good not to say the phone you have in your pocket is a crappy device you made a wrong choice if it works for you it's a perfect choice but the competition that Apple is facing and they say back in 2007 versus what they face now it's different the iPhone first launched for example was sort of when the modern Apple started you know they're not facing the likes of the Moto Cube they're not facing blackberry anymore it's an Android onslaught and because of so many manufacturers they're fighting battles on multiple front and not fighting just Apple versus those rims the time it's now Apple and it's LG Samsung it's the Chinese brand there's on slots from every direction Annapolis was done an incredible job still selling these devices and still making profit hand over foot but the problem with competition and the competition has just gotten better over time so do you think the better than Apple is kind of up to you but serve had just I don't there's an epiphany a bit of thought and my whole time of the thickness is that the problem was Apple was Apple doing wrong and I realized I was holding on to double standard - you can't reinvent a new category it's not there every few years we're just going to sort of force something that does need to be there and you get criticized for it so those are my ramblings that was my thought on Apple you guys you guys agree am i way off here and the more I thought about it the more I thought that they don't have to invent new product categories to keep doing what they're doing selling millions of devices honestly why do they have to change Tim Cook is selling devices stock prices as an all-time high investors are happy and that is first and foremost responsibility so green disagree I generally want to know try to be civil in the comments up there your thoughts on it so next time I'm John Rhett injure and techno both you