this video has been about seven months
in the making if you're near the
TechnoBuffalo and new to the YouTube
channel periodically I'll do the state
of the site where I talk about
everything we've done right and wrong
share some milestones to kind of pull
back the curtain but you know what it's
like we can do this because we are
independent we're not owned by anyone so
we can sort of share information or not
beholden to any sort of company we can
share whatever I want to share with you
guys what I want to share is everything
so let's start with the site the first
thing you'll notice if you go to the
site today is that it looked completely
different and again one of the points of
videos just talked about we did right
and wrong and one thing we did wrong was
our ads for the past couple years and
give you some context we are again
independent site we're not owned by CBS
AOL Vox or any other large even publicly
traded company so that means all the ads
that we run run through an ad network we
can have the resource to go out and do
direct sales and in those ad networks
sometimes malicious ads will get in you
may have seen some of those weird
takeover ads that happen on mobile
horrible things that we never signed off
on or wanted but our hands are sort of
tied behind her back because that's the
only way that revenue comes into the
site is to those ad networks we didn't
have the ability to sort of turn off
certain networks we had to sort of just
go through one by one by one and sweet
the problem stopped we thought we'd
isolated then it would come back again
and we heard the complaints and we know
it was a bad experience I didn't like
the ads on my own website it was really
hard for us to find that middle ground
between having to make revenue but also
be gonna provide a really good
experience so about seven months ago we
started building what you see right now
which is TechnoBuffalo four point oh
it's a fourth version the site we
started from code zero previously been
building on older code is kind of going
as we went along we started from zero
and built the site all back up the first
thing you'll notice that it is razy fast
way faster than our old site in fact
it's almost six times faster than our
old site and beyond that the content on
the site loads you for the JavaScript
for the ads are even going to load so
you will see content before any ads ever
show up on the site we also now the
ability to pull dads directly out of our
stack if there's a malicious a door
something's wrong we can pull that out
on our own about having to go to
somebody else and way
we can move things around the experience
isn't good we took control back of the
site and my hope is that we found a
really good middle ground between having
to have ads but also providing you a
really good experience or maybe you're
even notice that they are there
something that was really important to
me TaShawn honor you sort of oversaw the
revision to the site and oversight of
development we want a good experience we
know that no site with ads ever going to
be perfect but I hope that what you see
now is better than what we had and we're
going to keep improving we're gonna keep
getting better be kept ability to add
new things we can move ads around again
we can take things out as we need so
check out the new website you'll notice
new logo new branding everything about
the site is brand new I want the site to
reflect the way I view the company as
professional and as a voice of the
consumer and I'm hoping that from here
on out we can do that for you so if you
haven't gone through site in a wild
maybe you had a bad experience I welcome
you back to try it try it on your phone
tried in your tablet try it on a desktop
worked really hard to create a good
experience and know again that we are
independence and you compare us to
larger sites in our space we're doing
the best that we can with the resources
that we have without having a huge ad
sales and it goes out and direct sales
for us so I really hope that we struck
that middle ground cord find a good
experience now on the stat side we have
to hit a lot of milestones on the
website even before we relaunch the new
version we finally crossed three million
uniques / months over 3 million people
came to the website and we pass a 15
million pageviews threshold for a month
for milestones that I really wanted to
hit for calendar year 2016 I was in
moving the 2017 my goal is by into the
years to get us to 4 million uniques and
20 million page views a month that's
sort of we're all considered the year a
success for the website are going to be
branching out into other websites you'll
see sort of new things right to pop up
next three or four months will be our
first officially sanctioned
TechnoBuffalo satellite site really
excited about that and hope that I can
share information with you in the next
few so again thank you guys for for
watching the website on the video side
you'll see things have changed the past
few weeks we re committing to video to
creating a really quality video and
product that I am proud to have on the
channel every single time about four
years we've been putting out for
per week and that's been a strenuous
schedule for us come March you'll see
that start to drop down to one to two
videos a week to where you can put up
videos when we feel they are done we
feel they are ready and where the
quality and topic is something I am
proud of and that we are proud to show
you sure saw that new trends have to
happen the past few weeks we saw it with
the tesla model x one and a half months
later and that's the standard that we're
planning on setting for video moving
forward if you don't feel you've lived
up to that standard let us know if you
haven't watched our videos in a while
something i said at the website come
back watch them we are trying really
hard through the voice of the consumer
that's something that thing independent
gives us these this opportunity to talk
about whatever we want that having to
worry about sponsors or board of
directors its freedom something that i'd
love to have so please come back watch
the videos give us feedback we're trying
to find new ways to engage we brought on
Jesse Ortiz I'm pointing at sort of
leading some new social things for us to
see our social channels have gotten way
more active interact with us we'd love
to talk to you what I try to push what
we can do here at TechnoBuffalo hoping
you'll see that on the video and the
website anything else do you guys want
to see or no let us know in the comments
down below I want to just to give you
guys a real candid view of what's been
going on and things we've done right and
wrong I think we've done a lot right
we've also done a lot wrong and you have
to sort of recognize where you drop the
ball to move forward and to create a
better product that's sort of what i
want to do so long-winded video notes
for the people who are dedicated to the
channel or maybe you haven't seen us in
a while thank you for sticking with us
those do better new thank you for
watching until next day to the site I'm
John right
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