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iPhone OS 4.0 Overview

2010-04-08
what's up everyone jon rettinger from technobuffalo here today april eighth Steve Jobs took the stage in cupertino california to announce iphone OS 4.0 with a ton of new features so let me go ahead and jump into everything he went over to see me look down and because I'm looking at some notes this conference just ended so we started off by talking about the ipad naturally since it just launched so they'd sold 300,000 the first day and 450,000 up until today which is a huge milestone that's even before the 3g model was released said over 3.5 million apps per box for the ipad and over 4 billion total apps which is just incredible especially we consider maybe in 99 cent average price point apple just printing money with this app store model okay so now on to OS 4.0 over 1500 new developer api s including a camera access quick look access in f SMS and calendar access so developer api is are fine what about the features end-users going to get well there are over 100 new features in OS four point oh and let's get to some of the smaller ones they'll go over it sort of the larger ones afterwards so you now have tap to focus video so in your courting video tap the screen it will start to focus just like it does on the 3gs you now can customize a background on the home screen and the lock screen just like you can on the ipad you now have access to Bluetooth keyboards you can connect and type away there's now a built in spell check application sort of worked its way into native apps like throws on the ipad as well and now you're going to get a five times digital zoom which is quite nice the iphones admitted missing any sort of digital zoom built into the camera app so that'll be a very welcome addition so enough for the little features let's talk about the big ones and they started off by breaking it into seven big services and seven big features let's talk about the seven big services first number one and the biggest biggest thing that's found this way 20 X four-point-oh is multitasking and this isn't just some sort of fancy app switching this is actually true multitasking is finally coming to the iPhone platform I hope you heard me correctly finally multitasking all you do you double tap the home screen the pull up an application launcher you pick what you want and it'll launch the application right in the background they didn't say how many you could run in the background but Steve Jobs did flip through more than 60 at least that is the limited number that you can run and these truly run in the background so you can have ton of applications going at the same time which has a lot of other uses as I'm going to talk about right now so first background audio you can now let's say run pandora in the background while you're browsing the web or doing something else or any other application that plays audio and now be able to run in the background quite nice next voice over IP in the background which means you can now use skype which will work over 3g run that in the background and you can still receive regular calls receive skype calls and receive skype SMS as well and regular info and SMS is so you'll have access really everything right on your phone which is really cool I've be able to run skype in the background and something a feature that I've really been looking forward to so if your access to 3g or Wi-Fi go ahead and make your skype called without any problem next is a background location which is a big one for me so I get lost going anywhere I can now have my gps applications running in the background so if I'm navigating to a restaurant and a phone call comes in i'll be able to make the phone call and also be able to hear left turn in 10 feet or if i'm listening to music and I've got my ipod playing it'll still tell me left turn and 10 feet which is a really really welcome feature also the background notification locations also can be used for geolocation applications things like loot but if you want to opt out of those you're going to have new privacy settings on your phone so any application you have that asks for your location you turned off so you know to broadcast to the world that you're going to the bathroom hello some people like to do that next you've got push notifications nothing really fancy here and not coming off of Apple servers anymore so a lot of other applications of accents to push notifications also now get local notifications so if you want ESPN for example to send you sort of a message when your team wins or loses are at the quarter you can now do that and the last one sort of pretty cool is task completion so if you're uploading a picture to Flickr uploading a video to YouTube you can run that in the background then let that upload while you're doing something else previously if you wanted upload a video to YouTube you got actually leave your phone on and not do anything else if it locked or you lost your web application the upload would stop that is no longer the case and go ahead and let it run in the background and do whatever else you like which is quite nice they didn't say what a drain on battery this is going to be for the end user but at least it's going to be your choice for how you use your phone in your battery if you use a lot of applications running in the background you know you're better luck isn't going to be as good I know you maybe you're going to experience a processor slow down that's just the way it goes released now the consumer has the choice to run applications in the background which I'm certainly in favor of all right let's go ahead and move on to some of the big new features the first really big new features folders which is pretty cool in the feature essentially essentially what you do is you take an icon you drag it tilts up doing so little jiggly dance you drag it over another icon and that creates a folder now it'll do something called smart dating if they're two games will name the folder games or you can name it whatever else you'd like simple folder application it turns sort of one icon into a stack of look and I comes which makes it a lot easier to sort of manage everything that you're doing you from so before you can only have 180 applications on your iPhone now you can have two thousand to 160 so Apple is going to be making a ton more money from folders it seems like a feature they probably should have had a while ago especially looking at that number so for 180 applications the 2100 see that is crazy the next feature one that I really needed and liked was unified inbox previously if you wanted to use your iPhone or iPod Touch or iPad to manage multiple email accounts get a switch accounts it was a huge pain in the butt now all those come into one account and they also now come with threaded messaging if you'd like you can turn that on or off sort of saves all your e-mails back and forth in a conversation you also can now open attachment with any related application so for on the iPad for example and you get a word document you can choose open that up in pages or you can open it up and another related view or if you've got a special PDF viewer choice you can open it up in that application not limited to what Apple tells you you have to do you now have the choice with swords it seems to be the theme with OS 4.0 the next feature Apple included with ibooks on the iPhone or iPod touch whoopty-doo if you want to read the books it will wirelessly sync up though with your iPhone in your iPad or other device using I books with sort of like Kindles whispersync the other new features added were some developer features nothing terribly exciting right there you can now have more than one exchange account which is kind of nice they're using exchange server 2010 and new VPN options but one of the other cool new features are sort of previewing right now is called Game Center I think of it like Xbox Live or playstation network for your iphone ipod touch or ipad you're going to have achievements leaderboards game matchups I'll just really cool the I devices have a ton of games up there nice or have a platform where you compete with friends yeah you're doing against each other set up matches be able to get your sort of online play on if I were Nintendo Microsoft and Sony I would be very worried while the quality of the games and the length of the game and the graphics really don't compare to portable and dedicated home consoles fact that there are so many games these devices are in so many people's hands and the games are less expensive make it a very valuable turn ative I know personally I took a long flight overseas I thought about maybe picking up PSP or DS lite but i just downloaded games for my iphone instead it was a lot easier was more expensive but i was able to tape myself for a 12-hour flight and i assume that i'm not the only one so the next sort of feature if you want to call it that apple launched lead a nobody surprise as a new feature called i ad and the new advertising network that they are launching with application developers previously if you wanted to put an ad in your application it was pretty much a static banner you clicked it took you to the advertisers web page and that was the extent of it a lot of people and a lot of developers want to keep their applications free and sort of subsidized at work with ads will apple's new ad network which is going to give a 60-40 split 60 going to developers 42 apple really gives you just completely immersive advertising environment Steve Jobs said it evokes emotion and interactivity essentially what it lets you do is create full apps within the advertisement so he showed an advertisement for toy story to click on it launched a sort of almost a new application lets you play toy story games download toy story videos watch toy story videos and do all kind of sort of minigames within it so the ad nap stays within the application it sort of up to developers or create applications that better use these ads on Apple's claiming they're going to serve really fantastic interactive adds to the developers so they can get their data their applications ready to use with this new service within an afternoon so I don't know how to can affect the end user is going to be really annoying or it's going to be some welcome user features but I guess you don't have to wait and see mmm so when is this coming that is a good question everybody's mind previews up it will be released today to developers will be coming this summer to iphone 3gs and third generation ipod touch users to second generation ipod touch users an iphone 3g and previous generation iphone users you'll get access to summer as well but you will not get access to some key features like multitasking for example the rest of features that will be emitted i haven't been released yet multitasking certainly very processor intensive so you're not kind of access to that a pork plant some of the older sort of forcing and I'm pretty I suppose and if you have an iPad it's going to be coming in the fall no word was not was going to cost money or not but I would assume apples previous models will hold true here so guys the question remains are you excited about iphone OS four point oh it seems like a lot of the things people have been saying negatively about the iphone for a big / one by one me included multitasking is that taken care of background images have been taken care I would have liked to seen better notifications I would still didn't see that and I would have liked to see more of a redesigned lock screen at home freed really didn't see that by the exception of folders but finally multitasking makes it a much more viable option I think for power users so are you excited not excited can you not waste your hands on this or do you really not care it and you'll pick up an Android device anyway really curious hear what you guys have to say anyway i'm jon rettinger from TechnoBuffalo and for the rest of your iphone OS four point oh news be sure to check out technobuffalo calm for a ton more coverage anyway jon rettinger i'll see that next video bye bye
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