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Accelerated Mobile Pages (Google AMP) Explained

2018-05-04
thanks for watching tech quickie click the subscribe button and enable notifications with the bell icon so you won't miss any future videos so mobile internet sure has come a long way since the days of downloading sick ringtones to our flip phones but using a browser on the latest smartphones still presents some challenges clunky advertisements that take up the whole screen Rises you're about to scroll down poor responsiveness caused by too much page clutter and spotty connections in some areas that can all be incredibly frustrating and all of these issues were the inspiration for Google's amp project something you've probably taken advantage of without even realizing it you see whenever you run a Google search on the mobile device you might notice a small lightning bolt icon beside a given search result to let you know that if you click on it you'll be served an amp version of that page now this page won't come to you directly from the site you're trying to view instead after the administrator of the site creates an amp version of the page it'll be automatically pushed to a CDN or content delivery network oh and by Google or CloudFlare these amp caches then push the page to your phone with the goal of improving loading times but this isn't the only difference between an amp and a regular page if one of your favorite sites often takes a long time to load the culprit may not be a server with a slow connection instead there might be complicated HTML elements that take a long time for your browser to render poorly written CSS that makes the page looks like a mess or scripts to ask for more resources than your device can easily deal with so instead of allowing website owners to design their pages however they want amp uses its own customized and stripped-down versions of HTML and JavaScript these prevent the implementation of layouts that are slow clunky or disruptive to the user like the dreadful full screen as I mentioned before in fact one of amps built-in restrictions is that as could only take up a certain amount of space on the screen you'll still see them of course but an amp page should mostly be the actual content you want to see rather than the scammer screaming at you about the fat busting juice cleanse and amp is also smart enough to judge the relative importance of each element of the webpage so if you're trying to read an article about the latest big scandal it'll try to load things like the article text and an unflattering picture of your local politician before say an ad that you won't see until you scroll to the end of the page combine all this with limiting other resource hogging effects like animations and amp ends up doing a pretty decent job of making the mobile browsing experience less rage inspiring overall now it does have its limitations the restrictions on page elements and style neither the works best for news articles consisting of mostly text and a few still images rather than highly interactive websites for suited to a desktop browser but if you are doing loss of your browsing on mobile see if you notice the difference the next time you load up an aunt page after all this new world of constant connectivity has gotten us all amped up on instant gratification so if it can be slightly more instant so much the better right are you interested in computer science then check out brilliant a problem solving website that teaches you to think like a computer scientist instead of passively listening to lectures you get to master concepts by solving fun and challenging problems and brilliant provides the tools and framework you need to tackle these challenges brilliants thought-provoking content based around breaking up complexities into bite-sized understandable chunks will lead you from curiosity to mastery and you'll be in the company of over five and a half million members who share your curiosity and love for math and science so what are you waiting for you can support tech wiki and learn more about brilliant by clicking the link down in the video description or go into brilliant org slash slightest tech tips and signing up for free the first 200 people to go to the link will get 20% off an annual preview subscription so be sure to check it out ok guys thanks for watching tech quickie like/dislike check out other channels leave a comment down below with your suggestions for future videos and don't forget to subscribe
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