Gadgetory

thanks for watching tech quickie click the subscribe button and enable notifications with the bell icon so you won't miss any future videos so there's a long-running joke about vegetarians and vegans they're strictly against eating meat but yet they seem to try awfully hard to make their food sound and look like meat I mean Tofurky but I can tell that they're faking it but whether you're a fan of meatless meat or you enjoy real dead animal on the Reg a huge issue that most people agree on is that vegetarian meat substitutes don't even come close to tasting like the real thing I mean there's only so many condiments that you can pile on to a tofu hotdog to try to mask that flavor but one company's claims have made headlines recently they say they've used technology to fool your taste buds into thinking that fake beef is the real thing with a product they call the impossible burger and we're not talking about producing edible meat without slaughtering animals by growing what is fundamentally still actual meat in a lab the impossible burger apparently achieves this using only plant derived ingredients come on Linus this has already been tried with those black bean burgers that literally didn't fool anyone why are we even talking about this because instead of just smashing a bunch of mushrooms or whatever into a burger shape and slapping it on a bun the folks behind the impossible burger decided to use laboratory procedures to filter and isolate proteins in real beef that they believe are responsible for its characteristic flavor and texture one technique they used is called gas chromatography and this separates the different compounds that contribute flavor to cooked beef allowing scientists to more easily identify them by smell and then synthesize them artificially without the need for an actual cow it is truly astonishing what you can do with huge amounts of venture capital sorry anyway one thing they've specifically focused on is heme a component of hemoglobin which is the stuff that carries oxygen around your body and makes your blood red so it shouldn't be surprising that red meat is full of it well their scientists were able to isolate a heme gene from soybeans and insert it into yeast DNA a common strategy for producing large amounts of a protein that you want insulin for example heme is not only responsible for some of the burgers flavor but also the way that it simulates bleeding when you bite into it so by blending heme these flavor compounds protein from wheat and potatoes and pieces of fat from coconuts of all things impossible Foods thinks it's gotten pretty darn close to the real deal by going far above and beyond coloring mashed-up peas with beetroot juice the basis of the competing beyond burger but is it any good well that's in the mouth of the beholder of course some commentators say it's extremely close to real beef and they would be hard-pressed to tell the difference if they didn't know what they were eating beforehand while others have said that it's way too crumbly and soft to be mistaken for an actual burger I personally haven't tried it yet because with the concept of dumping heme and real yet synthesized beef proteins into a fake burger being relatively new the US Food and Drug Administration has noted that the impossible Burger hasn't yet met the requirements for the soy hemat uses to be generally recognized as safe but that doesn't mean you can't get one if that doesn't deter you and you're curious about the latest creation from the faux meat industry you can get the impossible burger at 47 restaurants in California Texas New York City and Las Vegas though impossible Foods is planning to expand to grocery stores and other countries in the future unsurprisingly it'll cost you a little more than a real burger but as with seemingly so many things in life you have to cough up some money up front to find out if a product will meet your expectations meet your expectations really John I 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