Gadgetory

there's no shortage of sites and companies that try to draw you in with slick looking graphics and marketing think of the casinos on the Las Vegas Strip or Google's much-discussed recent logo change or even the sign we put in our front lobby to try to make it look like we're a real company to some degree and the reasons for this go beyond the speculative research has indicated that fonts can actually affect our physical perceptions one experiment involves serving identical jellybeans to two different groups labeled with the words eat me however eat me was printed in a rounded font for one group and a jagged font for the other group and it turned out that the people in the jagged font group perceived the jellybeans as quite a bit more sour than the other group due to the subconscious suggestion from the way the words were written so the reason that organizations all don't just use one plain readable font for everything like Helvetica or Arial is because different fonts have a real power to make us feel certain ways and conjure up emotions that might make us more likely to spend our money if we're at a store or to feel a bit calmer if we're at the dentist or something but how can mere letters on a page or a sign kick us right in the fields a lot of this has to do with perceptions of fonts that we develop over the years through a process called psychological priming similar to how people form stereotypes and first impressions for example sans-serif fonts have become much more common in modern life due to their widespread use on computer screens a sans-serif font by the way is anything that doesn't have serifs which are those little lines at the edges of letters that make them easier to read on a printed page but since monitors were actually lower resolution in terms of dots per inch than books or magazines for a long time many websites and computer graphic designers used sans-serif fonts as it was thought serifs would actually make text on low res screens harder to read nowadays with high res HD displays this was less of an issue but sense eris perception as modern and clean persisted leading to it becoming a popular font style for startups and online businesses that want to appear current and forward-thinking sensor simplicity has also made it a go-to for places that want to appear stable and professional in fact many people associate the sans-serif font Helvetica with the IRS in the states since they use it heavily on their tax forms of course on the flip side its minimalism and popularity as a modern font back in the 1960s might explain why hipsters have taken to it so much and speaking of hipsters many fonts have fallen out of favor due to their overuse in certain applications Comic Sans for instance was originally supposed to be just a fun font reminiscent of old comic books now it draws tons of iron do its association with pakhi flyers for child-centric activities impact doesn't quite annoy people the way Comic Sans does but with advice animal memes being as prevalent as they are many places have started to shy away from using it due to the strong association with bad luck Brian and insanity wolf which can make things seem less trustworthy and while super tacky fonts like papyrus don't usually have a lot of staying power due to things like restaurants massively overusing it they can still be effective for building a cohesive brand identity a commonly cited example for this is the famous Disney logo which people recognize immediately despite the D and the Y not really looking how they're supposed to harder to read fonts are even intentionally used by some restaurants and stores to suggest that something on sale is higher quality and it took a lot of effort to make and as marketing strategies and tastes continue to evolve what kind of fonts strike us as fresh trite or even offensive are sure to change as well but if that's too much to keep up with you can always play it safe and use the affer mentioned Helvetica which was named after the Latin name for Switzerland because as well you guessed it its neutrality so just like Switzerland it's stayed out of wars may be using Helvetica can help you avoid conflict as well unless someone who reads it had a traumatic experience with a bar of Tobler with the lynda.com membership you can watch and learn from top experts who are passionate about teaching their subject you can stream thousands of video courses on demand and learn on your own schedule at your own pace I'm currently going through a photography course it's going to take me forever but that's fine browse each course transcript to follow along or skip to the answer or skip to a part of video that you need to see again by looking at the text it's pretty sweet feature take notes as you go along or download tutorials to watch them on the go including access on your iOS and Android device crate and save playlists so our courses that you want to learn along with your friends colleagues or even team members 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