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Why Are Autoplaying Videos So Common?

2018-10-12
thanks for watching tech quickie click the subscribe button then enable notifications with the Bell icon so you won't miss any future videos it's happened to all of us you're reading a fascinating article about how printer companies are ripping you off or whatever and suddenly the web page is screaming at you like a banshee out on the moors my name is will and I am a 2-person that's right it's another Auto playing video and not only did it hurt your eardrums or wake your roommate but it probably wasn't even related to whatever you're reading about so what's the point of having these things all over the Internet if you've ever asked this question you're definitely not alone surveys indicate that the vast majority of Internet users dislike videos that automatically play without permission but we're seeing more and more of them for a very simple reason more money cash dollar dollar bills y'all you see back in the day some of the biggest irritants the web users were pop-up and banner ads that you see inside your browser they try to get your attention by flashing at you or trying to entice you to play some kind of hastily conceived game that concealed you guessed it even more advertising but although banner ads are still around the super attention-grabbing interactive ones have been disappearing along with support for Adobe Flash and those ever-popular ad blocking extensions for web browsers have made eradicating these ads a piece of cake fortunately for online marketers though internet speed has grown tremendously over the last couple of decades making video an option videos are not only more engaging than the banner ads of yesteryear they can be auto played with sound to immediately capture a viewers attention and what really helped autoplay in videos proliferate is how often we use apps to access services like Twitter and Facebook now instead of web browsers standalone apps like these allow developers to control the user experience much more tightly than a browser browsers can be customized with ad blockers and other extensions because their general purpose tools for viewing any web page but specific apps are highly customized by developers for just one service so good luck trying to find a way to disable timeline ads on your phone some of your favorite foods combine this with the fact that it can be tricky for ad blockers to tell the difference between a spam video and one that the user actually wants to watch and it's not surprising that autoplay video has become the go-to conduit for ads much to the chagrin of every smartphone user trying to fight data caps but hold on a second Colton there are also plenty of Auto playing videos that aren't advertising why are these such a big thing now well even though these videos contain actual non advertising content and these are especially common on news and commentary sites there's still a pretty strong monetary incentive to have these videos play as soon as you click on a link - tennis max as the largest display ever as many sites rely on advertising revenue to keep themselves afloat autoplay and videos can pump up analytics numbers so they can tell advertisers hey we get 10 million video plays per day on our website to entice marketers to buy advertising space due to a site's perceived popularity even if most users are stopping the video right away and cursing at the screen this could also very well be part of why YouTube changes algorithm recently to put more emphasis on watch time rather than raw view count when deciding which videos will appear at the top of search results or what will get recommended to you on that note on that note if you're still watching this video we'd really appreciate you sticking around until the end it helps us keep the lights on just like this video message from freshbooks racing against the clock is a free it's challenging but with the growth of the internet there's never been more opportunities for the self-employed to meet this need check out fresh books cloud accounting software designed for the way you work it's the simplest and easiest way to be more productive organized and most importantly get paid quickly create and send professional-looking invoices in less than 30 seconds set up online payments with just a couple of clicks and get paid up to four days faster see when your client is seen your invoice and put an end to the guessing games FreshBooks is offering a 30-day unrestricted free trial to our viewers to claim it just go to freshbooks com forward slash tech wiki and enter tech wiki and the how did you hear about a section that's it guys thank you very much for watching I appreciate it wait we appreciate it makes it seem like this is my whole thing anyways like the video if you liked it dislike it if you didn't like it comment let us know what other tech wiki videos you'd like to see ok I'll see on the next one goodbye my name is will and I am a tube person
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