Gadgetory

thanks for watching tech quickie click the subscribe button and enable notifications with the bell icon so you won't miss any future videos so unless you've gone against the tide and use a Mac or some flavor of Linux you probably have a desktop or laptop or any windows for better or for worse but how is it the Microsoft managed to be V dominant player on pcs yet be almost invisible on smartphones that we're all carrying everywhere well believe it or not it wasn't too long ago that the windows mobile OS was actually the market leader on smartphones wait what yeah about that so before the original iPhone was released in 2007 the smartphone market was a mishmash of lots of different devices without any real must-have models among them and many of them ran Windows Mobile so many in fact that microsoft owns nearly half of smartphone OS market share before Apple got into the game so what happened well even though Microsoft's presence in smartphone lands was very significant it was still a company whose bread of butter was software for traditional PCs and their management at the time wanted to be cautious about throwing themselves headfirst into mobile skeptical as to whether it would catch on as a result Microsoft didn't devote enough resources to Windows Mobile which quickly became dated while at the same time Apple's iOS rapidly gained popularity making matters worse the Windows Mobile experienced folks a little different depending on which phone out of that mishmash of devices I mentioned earlier you were using something that makes a software product very difficult to market to users but hold on a minute Android does this so why a Google succeed where Microsoft didn't well by the time Microsoft decided it really should be focusing more attention on the mobile market Android had already become widespread and not only was it technologically superior to Microsoft's outdated offering but it was also free by contrast Microsoft charged phone manufacturers for Windows Mobile slices just like you have to pay for a Windows license for your home PC today now Microsoft justified this because they thought Android was too bare-bones and would cause fragmentation of the market sound familiar but what actually happened is that it gave the phone industry a freely available base they included tons of Google services that people actually wanted to use so in 2010 Microsoft realizing the PC was losing ground to mobile devices decided to take us mobile competition seriously and replace Windows Mobile with Windows Phone OS but while reviews of the OS were actually pretty good one of the main issues was that by this point half developers were already focused on iOS and Android so it became a chicken-and-egg problem there weren't enough Windows Phone users for app developers even big ones like Instagram to bother to support the platform and it's hard to attract users without like a YouTube app all this came to a head in 2014 when Microsoft bought Nokia's phone division hope either named a market power would give Windows throwing the boost and show the world Hey look Windows Phone is worth something it's going to be all over Nokia devices but this backfired catastrophic ly there was still no incentive for non Nokia manufacturers to pay for Windows Phone licenses because now not only was it not free like Android but their Windows Phone models would also have to compete against Nokia's phone division which was now owned by the same flippin company the one they were paying so in 2017 the Windows Phone project was finally put out of this misery and Microsoft is now focusing its mobile efforts on cheaper laptops the Internet of Things and Gaia's digital assistant Cortana onto more devices so there may be an important place yet for Microsoft in this new worlds where it seems like everything needs to be connected to the Internet but don't expect your friends to be impressed by it or Windows Phone unless they also love your dope HD DVD player and 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