Gadgetory

I think the phone industry is where the automotive industry was in the 1890s okay in the 1890s have you remember your automotive history cars had tillers okay steering wheels took about 15 years we're in that period where the phone the core design of the phone the innovation isn't done yet increasingly experiences and also user interfaces will be free of the full operating system plumbing I think that's something that the industry doesn't follow so that means that you'll see more and more experiences and also changes and innovation and experiences regardless of platform and what we did the work we did on the n9 what we've already publicly said elements have that come in to other products and continue including the swipe interface including cute including the design language of physics on language which is here in the Nokia Lumia it starts with better design on the glass actually what I've called sloppier gestures so that you can just use something without having to completely pay attention to it I think the live tiles are a perfect example already of a much more glanceable UI than for example iOS 5 where you're basically looking at a grid of icons requires quite a lot of attention and immersion to discern and find right and so these are much larger visual cues that you can can look at I think voice will be important but I think there's a lot more innovation in that as well I think a lot of interaction off the glass will be important I'm not so interested even while speaking to you about specs I'm interested in perceived emotion and perceived value I think definitely size is driven by the American market right now and if you look at our scale which really takes in the world and Asia in particular I think there'll be a counter trend which is smaller thinner closer to the skin I think in the future we'll be seeing many more smaller things that are actually the main deal of interaction when we met we looked at what what's the best design that would sit with that UI that we had already going and then we looked at the principles we used to design it in both teams again and there was such a match we said hey this just works it's really it's just better together when you put them side-by-side okay I understand here's Metro here's the design language we used and put them together if you really look out there it's gray and black rectangles with rounded corners right now and this is something different