Gadgetory

what you saw today was the beginning of a sequence of launches we're starting in six European countries adding a few more countries later this year and then introducing a portfolio of products into the US and early 2012 the reason for the sequencing like that is because this is a new program for Nokia we have to ramp up factories supply lines the support for the products all of the localized customizations and particular technologies and services that are needed by the consumers in those particular markets there's no deliberate scheme around buzz or anything like that the deliberate scheme is around taking quality devices the first real Windows Phone is how we like to describe it and taking that one consumer to the next one country to the next in a way that smoothly ramps up so that's really our focus it's worth saying that in any market around the world increasingly operators play an important role in bringing your products to market that's been long true in the u.s. it's true in many other markets like Europe as well elements of the n9 the things that really define that that product you'll see continued on the reason we continued with the n9 is the Li is because we believe we could learn a lot about certain things that actually make the n9 unique in the way that it is when you look at the Nokia Lumia 800 what you realize is hmm that's clearly a refinement of what we learn from the n9 it's a bit different you can tell them apart there's a few things that are subtly done differently to improve every aspect of it but we learn from that what remains unanswered and will remain unanswered for today is when I say elements of the user experience or the cute environment what does that mean that's still something you'll see ahead from Nokia first of all what we announced in February with Microsoft was a unique relationship this is not the PC business it is not a situation where mark Microsoft has a very large share of the market and is just essentially standardizing they're looking for innovation and the unique relationship with Nokia as we demonstrated today when we introduced Nokia Lumia has specific areas of differentiation now in terms of it doesn't allow for the Sense UI or whatever I would suggest that one of the biggest challenges facing those other echoes that particular ecosystem is the fact that there's more and more of that going on and when I go into the store and look at what that brand was supposed to stand for I'm not quite seeing it it's as if you know there it's just unclear what the standard is for the user experience and I think that's important with the introduction of Windows 8 as you recognize that the user experience of Windows 8 is essentially a superset or supercharged version of the Nokia Lumia experience that you saw on stage today and you see the parallels and the opportunity for commonality from a user perspective you say wow this is more than just smart phones there's a broader opportunity here and clearly we see that broader opportunity as well without specifically commenting on what that may mean in the future it goes beyond that though as well because what you could see at the Microsoft build conference is this sense that the development environments also are beginning to head in a common direction let a few turns of the crank happen and you can imagine more and more commonality there Microsoft placing a bet on html5 is another big clue about how all of this may in some way be interrelated over time so I think it's very interesting what is the definition of the ecosystem I think it is safe to say it's more than just the phones it's also important to recognize that it's more than developers and applications although that's critically important it's also search advertising unified communications like Skype business productivity gaming music it's a whole family that's what people are buying today they may not call it that way but that's the experience they're looking for