Gadgetory

we have one more thing it is the next chapter in Apple's story and here it is Apple watch is the most personal device we've ever created and it works seamlessly with iPhone and it's also a comprehensive health and fitness device it's this dial it's called a crown the digital crown includes infrared LEDs and photo diodes that translate rotary movement into digital data the watch senses that you're raising your wrist and then activates the display the digital crown is a remarkable input device it fluidly zooms into apps it enables nimble precise adjustment and critically you can use it without obstructing the display it's also the home button or you can even share something as personal as your own heartbeat it's been laminated to a machined and polished single crystal of sapphire the display also senses force we've developed a linear actuator that provides haptic feedback to complement your interactions it's essentially miniaturizing an entire computer system onto a single chip infrared and visible light LEDs along with photo sensors detect your pulse rate the watch provides a comprehensive picture of your daily activity inductive charging completely sealed it requires no alignment or expose contacts keeping time to plus or minus 50 milliseconds we have designed six different straps and a mechanism that makes the straps easily interchangeable now of course we knew one size wouldn't fit everyone so we've also developed a smaller watch with matching smaller straps we've actually created three distinct collection Apple watch the sport collection Apple watch Edition technology to be worn to be truly personal this is the current moon phase we scheduled our event on a nice full moon so this will look great here so we've created something called glances you just swipe up from the bottom of the watch face and if I just swipe horizontally I can see things like where I'm located here at Flint Center the current weather outside Nasdaq stock boy quote and world time where I can see music I'm currently playing on devices around me we're using the taptic engine to give you feedback on your wrist it's just like somebody tapping you on the wrist very gently and even if you're sitting right next to someone they won't be able to tell that you're getting notified it's very subtle but you'll field on your own wrist here's a calendar invitation other notifications here's one from Johnny we've actually analyzed the text that's coming in and picked out some things you might want to just tap on and send back so we can do Siri just by pressing the digital crown here what movies are playing tonight in Cupertino photos app here now though I could use the digital crown to zoom right in to photos and see which ones I'd like to look at so let's tap on maps here now while you're walking Apple watch will give you taptic feedback on each turn so you'll know whether it's time to turn left or to turn right and those feelings are different for each direction so you can actually know without even looking at your watch and there are my friends when we're getting hungry we can just tap each other and we'll feel it on our wrist so I'll just do him do the triple tap here for going to lunch okay so we do this a lot that means what's for lunch so I know how much Jeff loves sushi we've also been working to enable third-party developers with something called watch kit you can see it's using the same layout as the original tweet but now it's much richer with images and text it looks like the Twitter brand and it has buttons that you'd like to use to favour it or retweet right on that message and they'll be let you see the current sports scores honey well let you control the temperature in your home with a Lutron app you can control the lighting and the scenes in your home with one tap with a Nike app you can challenge your friends to go for a run and we just can't wait to see what developers are going to create in this great new platform health and fit we have two new applications in Apple watch the first is the fitness app monitors all of your activity and movement throughout the day and the second is the workout app allows you to set specific goals for specific types of workouts like cycling or running it uses an accelerometer to measure your total body movement it has a custom sensor that can measure intensity by tracking your heart rate and it uses the GPS and Wi-Fi in your iPhone to track how far you move with the goal of helping you sit less move more and get some exercise and it is so much more that we don't have time to cover this morning the list of features is a mile long Apple watch requires the iPhone because it's been designed to seamlessly work together Apple pay will work with Apple watch but we've also designed it so that it will work with iPhone 5 iPhone 5c and iPhone 5s Apple watch starts at only $349 and it will be available early next year we are so excited about Apple watch and I hope you are as well you