Gadgetory

it is the honor of a lifetime to be the first to welcome you to the Steve Jobs theater there's not a day that goes by that we don't think about him Steve's spirit and timeless philosophy on life will always be the DNA of Apple we dedicate this theater to Steve because we loved him and because he loved days like this now let me tell you a little bit about our new home Apple Park has been built to reflect apples values for both technology and the environment it's powered by a hundred percent renewable energy we have one of the world's largest on-site solar installations right here we've got a great visitor center which will be open later this year where we will welcome everyone you'll also find a fantastic new Apple Retail Store so before we get to some incredible products we'd like to give you an update on retail we've launched today at Apple we've created new programs like photo walks where customers can perfect their photography skills with features like portrait mode or swiftrage where the next generation active ella purrs can begin to learn the basics of coding and one of my personal favorites teachers Tuesdays where our teams help local educators stay updated on the newest technologies and apps and I'm thrilled to personally announce the opening of our newest flagship store in the heart of the Midwest Apple Michigan Avenue in Chicago on October 20th introducing Apple watch Series 3 and it has cellular built-in you can receive an important call with just your watch and and the number is the same number as your iPhone and third-party apps like WeChat work over cellular as well Cellular is going to change the way we listen to music because with Apple watch series 3 and Apple music you can stream 40 million songs on your inside is a new dual-core processor delivering up to 70% more performance and thanks to the new processor for the first time on Apple watch Siri can talk for Bluetooth and Wi-Fi connectivity we developed a custom wireless chip we call w2 it delivers up to 85 percent faster Wi-Fi and we've added a barometric altimeter so now you get flights of stairs climbed and elevation gains after a workout Series 3 comes in a wide variety of cases and bands we're excited to introduce a new band we call the sport loop we have two versions of series 3 there's one with cellular at 399 and a version without cellular that has all the other great features at just 329 and we're gonna keep series 1 in the line at a new starting price of 249 orders will begin September 15th and availability will be September 22nd that's the update on Apple watch and now back to Tim I am so excited to introduce Apple TV 4k but resolution isn't everything there's an even bigger advancement that's more important and it's called high dynamic range we've got the powerful a 10x fusion chip this is the same chip that's in our iPad pro and the new Apple TV isn't just slightly faster it's remarkably faster CPU performance is more than twice as fast as the current Apple TV and graphics are more than four times faster now you'll have the biggest releases in the best picture quality all on iTunes all available for the same price as HD new Apple TV 4k starts at $179 it joins the existing one you can order it starting on September 15th and it ships just a week later we have huge iPhone news for you today and it gets started right now I am so excited to tell you all about the new iPhone 8 and the new iPhone 8 plus the design is all new there's glass in both the front in the back we're so excited because this glass is the most durable ever in a smart phone iPhone 8 and 8 plus it's also microscopically sealed for water and dust resistance and they have a new Retina HD display in each model there's a 4.7 inch Retina display in iPhone 8 and a 5.5 inch and iPhone 8 plus built in our 3d touch technology into the display and for the first time an iPhone display it is our true tone technology along with the displays iPhone 8 and 8 plus have new stereo speakers as well the 25% louder than the speakers in iphone 7 and they have a deeper bass inside iphone 8 and 8 plus is a brand new chip we call it a 11 Bionic this is the most powerful and smartest chip ever in a smartphone the 64-bit design 4.3 billion transistors six core they're managed by our second-generation performance controller that now can use all six cores at once it can deliver up to 70 percent improvement in multi-threaded workloads and they have our first ever Apple design graphics processing unit or GPU it's 30% faster than the graphics in the previous 810 this more to it the 11 viana concludes our first new generation image signal processor or isp the delivers faster autofocus in low-light as new pixel processing for sharpness and texture and for the first time to help reduce noise it is Hardware enabled multiband noise reduction all this helps to improve performance and helps us take better pictures is an all-new 12 megapixel sensor it's larger and faster it provides 83% more light and it provides more it's more power efficient at the same time this is deeper pixels and a new color filter so this adds up to having better color saturation a wider dynamic range of color and lower noise in your photos and videos I Phone 8 plus has two new sensors in its dual camera the wide-angle camera is an F 1.8 aperture and optical image stabilization the telephoto camera has F 2.8 aperture using the new dual cameras in a 11 Bionic chip and the iPhone 8 plus team has come up with a new feature called portrait lighting this is beta but it will ship with the iPhone 8 plus and here's how it works you can pose a photo in the camera app using the portrait mode they create a depth map they separate the subject from the background and then you see machine learning it creates facial landmarks and actually changes the lighting of the contours over your face that happens while you're composing the shot right when you're in the camera app you use portrait mode and there's a new menu to select the lighting effect you want to use you just swipe to pick a different effect in fact you can go in later after shot a portrait mode photo into the Photos app and change the lighting effect to select which one you want to use on your photograph iPhone 8 at the highest quality video capture ever in a smart phone along with the isp we have an apple design video encoder this enables faster frame rates and higher quality video it does real-time image and motion analysis to predict changes in the content and optimize the video encoding algorithms now you can shoot a 1080p HD 240 frames a second but there's a third category of use of the camera that's going to become increasingly important in our mobile devices and that's augmented reality we custom tune each iPhone for augmented reality an AR greatly benefits from the new a 11 Bionic chip so here's one example from Major League Baseball's advanced media team they're enhancing the at bat app with AR kit so that when you're at the game you can hold up your iPhone and see real-time player information and stats on top of the game you're watching now let's talk about Wireless it supports LTE advanced for fast networking connections bluetooth 5.0 for the latest accessories of course it supports our great beloved air pods and the beats X headphones that use our w1 chip and now with iPhone 8 with its glass back we're enabling the freedom of wireless charging what makes this possible as we're building into iPhone 8 and 8 plus wireless charging with Qi many restaurants shops airports cars have started to build and support for qi wireless charging many companies are offering qi chargers and those that are chief certified should all with iPhone 8 now iphone 7 came in these three configurations starting at 32 gigabytes will really happen to iPhone 8 it's gonna start with twice the capacity at 64 gigabytes and have a second one at 256 gigabytes the price will be six hundred and ninety nine dollars iPhone 8 plus will have the same two configurations and it will be priced starting at $799 we'll be able to pre-order them starting this Friday on September 15 and to be available a week later on September 22nd and we can all upgrade to iOS 11 starting on September 19th our teams have been hard at work for years on something that is important to all of us the future of the smartphone this is iPhone 10 it is the biggest leap forward since the original iPhone and it is all screen it is beautiful to look at it is incredible to hold the display fits edge to edge top to bottom it has glass on both the front in the back using the same super strong formula as iPhone 8 the beam is made from a surgical grade stainless steel but both durable and polishes through a beautiful finish it's engineered to be water and dust resistant at a microscopic level comes in two beautiful finishes space grey and silver iPhone 10 has an all-new display it's called a super Retina display the super Retina display is five point eight inches on the diagonals guts 24:36 by 1125 resolution is 458 pixels per inch now this is the highest resolution in pixel density ever in an iphone this is the first OLED display great enough to be in an iPhone in addition the new super Retina display supports HDR in both the Dolby vision and HDR 10 formats it has an incredible a million to 1 contrast ratio it is the best color accuracy it integrates our unique 3d touch technology right into the display unlike iphone 8 includes true tone how do you wake up your iPhone 10 well certainly you can raise to wake just like before but now you can also just tap on the screen and it wakes up now with the display going edge to edge and top to bottom there's no more home button so now you want to go to the home screen simply swipe up from the bottom you go home you're running an app like Mayo and you want to go home it's simply swipe up from the bottom you go home now the same fluid gesture also works for multi task so if you're in an app and you want a multi task swipe up from the bottom you pause for split second and you're in multi tasking you can just speak to your phone as before and say hey Siri or you can now press the side button in which has been made larger once you press it in you can just talk to Siri how do you unlock your phone with iPhone 10 and 10 your iPhone is locked until you look at it and it recognizes you we call this base ID to make face ID possible took some of the most advanced technology we have ever created we call this the true depth camera system there's an infrared camera a flood illuminator the front side camera and a dot projector is also the proximity sensor the ambient light sensor the speaker microphone every time you glance at your iPhone 10 it detects your face the flood and illuminator even in the dark we built Apple's first-ever neural ng the neural engine is a state-of-the-art ultra-fast processing system it uses our highest density computing ever base ID learns your face even if you change your hairstyle you decide to put on glasses you're wearing a hat and it adapts to you as your face changes over time and the team's worked hard make sure the face ID Kimmy's gonna be spooked by things like photographs he's even gone and worked with professional mask makers and makeup artist in Hollywood to protect against these attempts to beat face ID the chance that a random person in the population could look at your iPhone 10 and unlock it with their face is about one in a million face ID also works with Apple pay base ID also works with third-party apps so apps like mint 1password eat ray will all work with face IDs so our team created something called in these are emojis that you control with your face the way you create and share an emoji are right from within Apple messages you said and literally where are you iPhone 10 has dual what 12 megapixel sensors dual cameras both a faster sensors wider sensors just like in iphone a does new color filters through deeper pixels is an F 1.8 aperture on the wide-angle camera and a faster F 2.4 aperture on a telephoto that lets in 36 percent more light to the telephoto camera the big news on the camera the iPhone 10 is it as dual optical image stabilization with compensating for handshake and to take better photos and videos in low-light it's also a better quad LED two-tone flash that has twice the uniformity of light on our subjects iPhone 10 you get great portrait modes especially in lower light an iPhone 10 supports the brand-new portrait lighting feature as well as now with selfies can take portrait mode photos as well and it also supports portrait lighting all through the front side to depth camera it is cheap charging through the glass back and it will work with the Qi charging devices like the ones we mentioned earlier from both V and Belkin the mat that you place your iPhone 8 or iPhone 10 down place your Series 3 Apple watch down on it you can place your ear pods or the optional new wireless charging case on it and it starts to charge as well we call it air power so look for the air power charger next year iPhone 10 also comes in two configurations 64 gigs and 256 gigabytes we priced $9.99 can order it starting on October 27 and begin to ship on November third we work really hard at Apple to create wonderful thing and we hope you love what we've introduced