Gadgetory

thank you welcome to San Francisco and the legendary Bill Graham Civic Auditorium I'd like to get right in and talk about Apple watch in June just weeks after launching Apple watch we previewed our next generation of OS and it's packed with powerful features we're adding transit to maps making it easier to find and use public transportation with native apps developers can do even more we've been working with a company that we greatly admire and that company is Hermes we're really excited to offer two new finishes gold and rose gold and anodized aluminum next up is iPad we have the biggest news and iPad since the iPad this is the iPad pro why twelve point nine inches okay let me tell you a little secret about its size if you look at the width at the iPad pro it is the same it's the height of the iPad air and now you have an iPad big enough to run your full iPad air apps with more room side-by-side it is faster than 80% of the portable pcs that show up shipped in the last 12 months so we're very excited to tell you about a brand new accessory just for iPad pro and it's called the smart Keyboard it's covered in an apple woven fabric that fabric creates the cover but also forms the structure and the feel of those keys but they look closely there are three new circles along the side of the iPad pro this is a brand new connector technology we call it the smart connector it carries power and data and connects magnetically to the smart Keyboard so when you want to attach to your iPad to the keyboard you just slide it on it we're so happy to introduce to you another brand new accessory specifically for iPad pro it's called Apple pencil we full stay tuned you can press lightly to get a thin stroke or press harder to get a darker bolder stroke the new Apple pencil $99 and the smart Keyboard 169 we've now moved iPad Mini 2 down to become our entry-level iPad at a new lower price just 269 above it is the brand new iPad Mini 4 that we're also launching today so what's the iPad Mini 4 well simply we've taken the power and performance of iPad air 2 and built it into an even smaller mini enclosure I'd like to talk about an even larger screen we believe the future of television is apps today I'm thrilled to show you the new Apple TV show me something new it starts with voice and with touch the new remote has a glass touch surface across the top that makes it both fluid and precise to move around you hold down the Siri button and you ask for something show me funny TV shows Siri gives you a list of comedies with Siri it'll search across multiple content apps and give you all your viewing options on a single screen we're introducing a brand new operating system for your Apple TV called TV OS it's based on iOS and built for the living room Apple TV comes in two models 32 gigabytes of flash storage 4 149 64 gigabytes for 199 and it joins the existing Apple TV at $69 introducing the iPhone 6s and the iPhone 6s plus these new iPhones are absolutely beautiful most incredible iPhones we've ever made this is the brand-new rose gold aluminum finish the new iPhone 6s comes in four metal finishes silver gold Space Gray and the new rose gold 3d touches a tremendous breakthrough in interacting with our devices iPhone also recognizes force enabling new gestures peek and pop giving you shortcuts to the things you do frequently let's take a look now so now I can just apply just a little bit of pressure like that dive right in to a message take a quick look let go I'm right back to where I started from the phone also spotted that she sent me a flight number well I can peek in on that look at that I get details right on the incoming flight time that's really convenient Thank You Craig inside your iPhone it's the fastest chip we've ever built into a phone the new a9 chip we've our new hey Siri feature and with hey Siri whether you're plugged in or not you can speak to wreckage your iPhone and ask Siri things like hey Siri what's it like being you hey Phil hey Phil hey Phil we've got a great camera an iPhone 6s and 6s plus it's a 12 megapixel iSight camera these were taken in Iceland one of the things you see as our goal was fantastic color the skin tones are really accurate can also take amazing videos HD videos and now for the first time in iPhone 4k videos so incredible to shoot and edit 4k videos directly on your iPhone along with the iSight camera we have a new FaceTime camera it's a 5 megapixel FaceTime HD camera so we're going to use the Retina display to be a retina flash in fact one that matches the ambient lighting color and what our pictures through these magical moments just frozen in time but what if we could do something more what if you could press with 3d touch on your photos and this happened it's called live photos so how do you take a live photo you just take a photo as you always have and it's the same beautiful high resolution now 12 megapixel photo LTE as LTE advanced so it's twice as fast these are our most advanced phones ever in fact the most advanced phones in the world this look we're very proud to tide the new iPhone 6's new success plus will chemin at the exact same places and same configurations and now this is how our lineup will look with one other set of pricing to tell you about for iPhone it's a program called the iPhone upgrade program when you get it you choose your carrier it is an unlocked phone it includes the Apple Care Plus program and it starts at just $32 a month you can pre-order starting this Saturday September 12 and it'll be available in just two weeks September 25th we're also going to want to run iOS 9 on all of our devices so I'm very happy to tell you that it will become available just next week on September 16th I'd like to take a minute and recognize everyone from Apple to work so hard on delivering all of the great things you've seen this morning please stand off I am applauding you please join me in welcoming OneRepublic thank you for joining us