Gadgetory

well hey it's Christmas version I'm here with Adam Lee of beaucoup beaucoup has been doing mobile payment integrations for a few years now but they're starting to turn more to the consumer they're doing some special offers they're doing some mobile apps that are helping consumers get better visibility than what they're spending and so I'm going to take a quick look at what they're doing here at the show so what poke accounts does is it allows consumers to integrate their money account which is represented most commonly by a car into their mobile phone to create a more enhanced interaction and so what you have here is basically a set of apps that beaucoup publishes we have apps for Android phones you have apps for iPhone we also have apps for mobile web so if you really work with any cloud hosted app as well and what that does is it links the phone directly to the account in real time I can always see my balances I can always see my activities but what's really delightful for the consumer is I can also see a flexion at the various merchant offers and loyalty programs that are going to be sent directly into my phone and that links up with MasterCard is that correct well our our payment instrument is a MasterCard card that you could use when you checkout it with the merchants that way you get instant sort of merchant acceptance that 30 million locations worldwide the idea here is I look at this I look at this Marcin offer dollar enjoy dollar fifty off on a minimum purchase of $10 I can actually share it on my social network so I can post this on my Twitter tweet about it but I think most importantly what people want to do is actually redeem this offer yeah and redeeming this offer is as simple as tap making the purchase at the merchants site either using an NFC sticker that's literally just a sticker that's not integrated with the phone right that's right it the phone can actually be off even and you can still make the purchase if that if the merchant happens to have a contact was terminal if they don't have a contact with serval you do have a companion and when you use the companion card here I'm just charging myself $10 that goes through and now the charge is going through for $10 and what's going to happen is my phone actually lights up got a text message right I got a text message now what that text message just said is you spent 850 not ten dollars you saved a dollar fifty exactly what that offer had promised and what we believe is really special about this program is exactly that that we've managed to insert the mobile phone into the checkout experience in a way that's not annoying in a way that's not too spammy in a way that's going to be appreciated by the consumer so that every time they make a purchase the phone lights up they look they see how much money they've saved it could also be invited okay come back again you can save more money here's another offer or they could be informed of where they stand on their loyalty program so how does this stack up against Google Wallet it's obviously that's that's got the buzz right now right how do you compete against that yeah I think there's a lot of companies that are interested in a slightly different mission which is to replace the card with your phone and there are folks that are very interested in that that they don't want to carry the card anymore they want to use their phone for checkout and you could if you wanted to right that's right we want to be board compatible with that vision and we want to ride that wave as it happens but we also want to bring value today and right now you know less than 1% of merchants accept contactless payments and we think that there's a way to sort of introduce the mobile phone into the into the experience earlier and so even by using a plastic card that you would still pull your phone out interact with it in a way that the merchants that are is going to appreciate it in a way that the consumer is going to appreciate sure could we see the iPhone have no quick - sure one of the other things that we wanted to do is not only bring value to the consumer by way of merchants offers and loyalty but also what merchants what consumers have told us is a way of integrating this this card into my phone also allows me better visibility and control over over my spam so being able to see my balance at all times being able to see where my spend is is being allocated or right I want to see wet restaurants I'm spending my money at and if I want to actually place some controls right give me a little greater visibility if I want to create a fifty to fifty pound budget for restaurants so that when I spend 80 percent of my budget give me in a little alert give me a heads up like hey I'm about to deplete what my goals were for it restaurants I create that budget it instantly sort of shows me where I stand and then it gives me yet another reason to interact with my phone post have you announced any partners yeah for them we're not announcing any partners right now other than MasterCard which we announced last week okay any carriers in North America potentially I'm just not allowed to announce that right now fair enough Adam thank you thank you