Gadgetory

yeah for most people TV is not broken right it may be too expensive than what they'd like to pay you know they may feel like you know 500 channels nothing is on I mean there's some frustrations but at the core of it TV doesn't is not broken so I don't think that even a device like like boxy that comes with the new user experience you know and you take on on DVR it's not overnight everybody is switching I think the the traditional industry the incumbents they have time to go through a graph you know a gradual transition that is I think is much easier than a then facing a cliff I'm of neurone n and I'm the founder and CEO of boxy and I have our new device boxy TV it's a $99 box it has the ability to watch live television either through basic cable or antenna and it has a dual tuner built in so it's not only watched one shell live you can also record two shows at once what's new and amazing about this live er is that there's no real stories on the box the recordings are actually being uploaded to the cloud and that means that this box offers users the ability to record how much they like and watch it on any screen they like knowing that you can just record whatever you fancy for me it means I'm recording every Seinfeld episode now every Simpsons episode it changes the way you use DVR the other thing we have obviously is you know some key apps of Netflix we'll do YouTube Pandora and so on we start a company in New York and then my friend Tom was was in Tel Aviv and then we got together five of us three of us in Israel and two of us here I moved here to New York in 1990 and of 99 beginning of 2000 I was blown away by just the amount of channels we didn't have that in you know in Israel I always loved gadgets I picked up the TiVo from Best Buy in Union Square and that was you know it like it was for many people which completely changed the way I watch television then in 2003 or 2004 I hooked up the first PC to to the TV it was running windows you know media center and then Tom came from Israel and I had the next box and he modded my xbox and put XBMC on it and that's where the bug settled and he said you know this is so complicated we can do something with it and make it more accessible we wanted to make a boxy device back in 2003 2004 and to us it was clear that the product that would be a great TV experience is no it's just not enough it needs to be also a great experience on on additional screens and that means a completely different architecture we came into this business really from a product perspective not from an industry perspective we weren't as savvy about the different you know interest and the way the machinations of the business are actually working think now we're much more sophisticated in our view of the industry and I think we got to know the industry much better and the industry got to know us and we found out there's places where we have disagreement about the future of television what users want but we have also many places where we we actually see eye to eye so I think we found a way to be a bit disruptive but not destructive what we're doing with the boxy TV is groundbreaking in many fronts I think on the cloud DVR it's a real technology challenge that were able to address but we think this is one innovation in the media industry that is going to be actually great for consumers and great for the media industry as well so we're very excited about it