Gadgetory

our mission at Microsoft is to empower every person in all every organization on the planet to achieve more we make things that help you make things and make things happen this is what drove us to build the devices we launched today thank you for coming and thank you very very much Microsoft just announced a ton of you Hardware here at a huge event in New York City it may be the device event of the year like I've never seen anything more high-energy but this is loud it's crowded it's hard to get my hands on this stuff so we're actually gonna grab such an adela go someplace a little bit quieter nothing cooler than getting a new car right thanks sir so how do you think that went to that cuz I thought just fantastic I mean the innovation and the momentum on Windows not even from July is awesome it's already here sorry sir so we're in the store it's already ready to go yeah I'm interested this is stuff is booked why now are you making something that looks very much like a laptop I mean for us what we want to do is create these magical experiences create new categories I mean this is not a laptop it's a laptop and a digital clipboard together and we did this with surface now you see a lot from our OEMs it's inspired by surface many of them also a reselling surface we want to stimulate demand for the entire ecosystem I guess that just leads inevitably to the question I'm pushing it you have these OEM partners and some of them make key there's a lot of computers here and I can just see in the store that you maybe would never make but it seems like this is conclusively a better experience because it's more integrated because you guys control the operating system and the biggest suite of apps and now you're making the best hardware though the way I think about it is in order to create new things you've got to take all kinds of risk yeah you gotta take big R&D risk might even is not the day we conceptualize something like this it is not clear haha but it'll work yeah right G got it take R&D risk and then ultimately got to take even inventory risk arm so we want to do that for the PC ecosystem I don't think of the N and that is going to only help my OEM partners and you know when we first started to where we are now I feel that we think by Microsoft participating in creating these categories pushing the envelope we really grow the entire ecosystem yeah I mean you look around the store I mean be in fact this is our the Microsoft Store is a great place to come see what the entire ecosystem is capable of of course there's the surface pro 4 there's the hololens I used up you should say you should can take the hall ones out of the glass case here I'm not that's where our empowerment says God I'm gonna get into trouble isn't the most important device the phone I mean that's really the question here right is these are great and I think there's no question that the surface book is just like a fascinating product in every level but it's not phone ya know right and you've got a really mean Mobile's where I mean it's the next billion users right how are you going to attack those billion users I mean we the two phones I think we pass them there they are these are the phones that we talked about today the 950 950 XL and to me again I want us to do something unique here and the unique capability comes by the way because of Windows 10 and the fact that Windows 10 runs on it yeah makes it very capable yeah you can't steal it but makes it possible for you to not only have a fantastic phone yeah but you can change its form and function by just tethering it to a you know a keyboard and a screen and then it's a PC like experience I mean think about an emerging markets everything here I grew up this is the phone I would want if this is the only computing device to your point there are many countries where it's a mobile only country they talk about but I don't want to be just mobile openly yeah I want to be mobile plus and this is a mobile plus device to me I mean it'll really help us expand even what is considered today mobile so it's a big picture so we've got the service book the service row for the band the phone and you're saying these are all going to run Windows 10 so what does that really mean to a consumer beyond just the data and the settings will transfer right a lot of your competitors can do that too what does it really mean for them also be connected into it I mean it means a lot of things for us which is the goal of Windows 10 was to first conceptualize it as a service and then with the service comes the things that you just mentioned which is you want to be able to move users state across all of these devices but it's much broader than that it's one OS that means it's one developer platform so if you're an application developer you can write applications these are the universal apps that can be modified for the different screen sizes different form factors so building one OS that can then express itself in different forms and function I think speaks directly to what I think needs to happen in personal computing which is have more personal computers things that you wear things that you put on your eyes things that you use on your lab things that you go interact with big screens I mean we don't even have half the other devices like surface hub or the hololens here but to me that's the vision of understanding so that's the vision for Windows 10 but I think it it sounds like that's what you're also articulating a vision from Microsoft right and I think what I saw today was your vision of Microsoft being clearly articulated by a lot of people on stage how is the vision of Microsoft the same or different than your vision of Windows 10 they are they the same thing to me everything that we do in terms of products be in Windows 10 beta office 365 be - or a cloud all emanates from our mission for the company so let me ask you a question let me ask that question in much simpler terms why does Microsoft exist to me Microsoft exists to empower others people in organizations through digital technology to achieve more that's it we are the only company that I think things about digital technology in the hands of others to create things and make things happen and that's I think the identity that uniquely what we are all about so do you think products like this and it really is this one for me and you know the history of Windows 10 here it comes into play because Windows 8 was a huge bet on tablets you stripped away a bunch of the things people like - at Windows 7 with Windows 10 at least right you've also made a ton of changes Windows 10 but you've added back in a lot of kind of traditional elements of Windows you've now built a laptop can you get the consumer market the bigger market we're sitting in a store here in Manhattan can you get them to see Microsoft in that new way even as kind of your building what is a pretty traditional Microsoft product I mean Microsoft is doing a lot of traditional things and a lot of untraditional things I mean I'm gonna look again I don't narrowly view it I love this product by the way even this product is not that traditional by the way it's an ultimate laptop that is also a digital import that I can absolutely untether this thing and use it as a digital clipboard who'd have thought that that's a category so to me there is of course we want to be able to do things that where our users are but we want to take them to places where they want to be and that's the job at Tech and that's what we want to do do you think that you can recapture some of it is part of partially phones right it's partially you have Xbox it's there's all these elements of having to be the most exciting company intact it's like play in that game and your I think your articulation of what Microsoft is and what can be is it's very much about empowerment but you think you can engage with a consumer again in the way that kind of builds that excitement and because I saw a lot of X I'm on stage today you can kind of got a standing ovation for this thing right so it's there it's in pockets it's on our site certainly but can you capture at the broader market I absolutely believe so because and of course ultimately it is the product truth it's not the words I say but it's the experiences we deliver from the Xbox to Xbox Live now not only on the console but with the PC what we're doing with the bag - the hololens - the surface book - the surface pro 4 to all the other ecosystem partners innovating around Windows 10 that entirety in your life a network is what I think is going to be age the windows users in a massive way so you've been the CEO of Microsoft about a year and a half what's been the hardest thing that you've had to struggle to accomplish in that time I would say one of the things that I have learned is as a CEO what is your job right I mean you sort of feel like oh yeah you know what it is and you get the intellectual side of it but there is something that only you see or uniquely can do which is set that tone that then can capture the soul of the collective and its culture now that's why I'd like to even use that expression that at least I've come to realize and I'm still discovering all the aspects of it which is the job of the CEO is curating the culture that makes excellence happen what is going to be your hardest challenge in the next year the hardest challenge I think is that cultural renewal the cultural expression of excellence one of the things that we think about starting to you even earlier is a change in Microsoft where we no longer talk about the lagging indicators of success right which is revenue profit what are the leading indicators of success customer love there's actually a way to measure it it's called a you know you know NPS or Net Promoter Score so getting people getting an entire organization to fall in love with these leading indicators of success and staying true to them is perhaps the biggest challenge but it's also what I know to be the biggest driver of our success you