Gadgetory

I'm Vlad with the verge photokina 2012 a biennial trade show that brings together the latest and best in camera innovations this year's convention is still full of big lenses a massive price tags but it's also playing host to an increasing number of so-called connected cameras pretty much every photographer company now has a model in this range that comes with Wi-Fi enabled and they all agree that it's a feature is going to grow in importance and value connectivity is becoming very important we see that a lot of people have smartphones at the moment and want to share pictures does it take immediately if you look at how images to be used in the world these days this there's always an ever bigger a requirement for easier sharing of images so Wi-Fi definitely enables that process cameras in general have been I would say a standalone product but I think people are getting used to sharing photos wirelessly using their mobile phones but people are realizing the fact that you actually need a better camera to see in person ever anything I've often wondered why when mobile phones have had Wi-Fi for years cameras weren't catching up by adding what seems like an obvious feature to content creation device I would have to say it's probably technology hurdles most companies making cameras today are strictly camera companies and their living off a an older paradigm legacy architectures legacy technology that that's kept them kind of bottled up in a camera path for technology the priorities for the M system of a professional use easy to rangefinder photography so connectivity for example is not in the foreground because it's a tool to make professional pictures and Wi-Fi applications are more for looking at pictures making a comfortable at home that's not really the purpose of that camera nickel was one of the first manufacturers to introduce Wi-Fi in the compact camera segment back in two thousand one already and now we have come back with actually one of the first Android enabled cameras was survived by our coolpix nikon coolpix s800c evidently for the connected camera to matter it needs to be matched by suitably intelligent software that seems to be the missing ingredient until now do customers want a separate user interface experienced or they want commonality between their smartphone and their camera and by by using an android OS we can give them either either one camera interface is no me very smart replacing an outright with a versatility and expandability of Android makes sense we wanted to offer something new to the market we wanted to show that nickel most innovative with Android you have the amazing opportunity to share oil pictures you useful the apps that are available on the App Store by having an open OS right now this is the the control interface we have in the future I would expect customers to be able to select the control interface and be able to download it from a developer and and continue to add on and make it whatever they want these first attempts are still very crew and they include almost no customizations tailored specifically to cameras until a camera specific smart OS opposed a number of companies are trying to get connected by alternative means Calvin's philosophy at the moment is we have an oasis in our cameras that delivers fast performance high image quality and a good user experience in a camera and our adoption of Wi-Fi has been very much to sync with a smartphone and tease lies the very capable interface within the smartphone to enable the transfer of images so at the moment we're very much looking at using the best of two worlds rather than maybe taking a compromise in adoption of a an unspecified or optimized OS for now we're going to be sticking to us on a I would say a proprietary so it's not going to be a open source format continue to develop however additional applications based on what we feel is highly demanded by consumers ultimately everyone's in agreement that notified of the first smartphones cameras have to become a little bit like smartphones themselves in some cases it might have been struggled to draw a distinguishing line between the two