Gadgetory

hey guys to blabber to purge and I'm here with Damian Xining head of imaging and Lafayette although you do have a more specific job title and I would like to let you think it's one of those classic no fear job titles on lead program manager for imaging experience and smart devices head of imaging otherwise I mean oh you the mice is a smart devices right I mean that's right you can ask even evil if you think see when your feature called the smartphone - awesome right all our products awesome right and the reason we're here today and the reason of meeting you is because of a truly awesome device it really do ecology in just introduced which is the 808 PureView tell us about this phone so this is a development that many of us have been involved in for about five years started with a desire for us to do something radically different in the early days people were fixated with megapixels and in the early days that was right to be fixated and improve increase the number of megapixels that's how image quality improved dramatically but once you got a 5 or 6 megapixels the improvements weren't really coming through image quality yes your improvements in processing technology in optics made further improvements to image but they weren't really coming from the increasing the number of megapixels at that time we also wanted to do optical zoom but it was real challenge to get optical zoom in to a device that fits in your pocket with the performance that we wanted to be of service yes you thought about having optical zoom on smartphones yes in fact we had a number of concepts obviously we have the N 93 and 93 I around like 2006 2007 we introduced those products but we really wanted to around that time the expectation level for imaging was also increasing and we thought if we're going to exceed that expectation then we've needed to do something radically different we couldn't do that with conventional optical zoom designs in the space with the performance that we wanted to be able to realize we were considering there's a mechanical optical zoom and also I guess software solution yes if I worked on a number of those projects which were looking at different technologies you wouldn't happen to have any concepts in your pocket so knowing my pocket know the mess of Nokia so we stuck with a few of you da to wake you but well what have you done in terms of zoom that one because you have done something so this is where we utilize the very high resolution 41 megapixel sensor with his revolutionary concise optics which have 10 times higher precision in them in the manufacturing process and the tolerances accenture than any SLR lenses that was the level of precision that we had to go to to be able to make the optics work with such a high position high resolution sensor in addition to that we also have to make a breakthrough in processing technology as well when in between video for example we're handling over 1 billion pixels per second when you're recording video and that's over 16 times more data throughput than most other camera smartphones in the marketplace today and that enabled us to get this to utilize this algorithms that we've developed capitalize on all that information in detail from the sensor and coming through the high-resolution optics combining the information from multiple pixels to create fewer but higher quality pixels which fit with the modern way of handling and capturing images that we have to do the technique of sharing but even if you wanted to print poster prints the five megapixel images that we capture have far more detail quality than any other camera smartphone that you could possibly imagine I saw a sample of some of those pictures and they were terrific back I was looking for fine grain noise yes I mean there's samples you picked them yourself right sure but they were really impressive images so I like fully with you but this is this old sampling algorithm is something very interesting because like you say it's probably one megapixel sensor in total that's right just so don't believe that I mean maybe I can show you something yeah so this is the actual sentence we're losing this is the middle one is is a regular smartphone sensor and this is the sense that we're using in the 808 q of you okay no one on the sublet this is a smaller 5 megapixel module Wow so what is the actual square footage of this very optical format is one over one point two inches right and I've actually seen the whole camera module you showed us the camera module yesterday and it is about a centimeter cube so it's a centimeter in height width and depth so it's a big old thing it is using this camera we could we put up the phone itself as well I'm sorry so the sensor is right here behind those carl zeiss optics like you're saying what's right and you do have a dedicated camera shutter key which is something that's kind of coming well we have to some people some people put like the hardware key it's a two-stage we keep a lot of emphasis in the mechanical designer that's what feels really great but there's also a touch shutter key which works similarly to a hardware capture key so you can you can press it hold your button hold your finger on the button that will lock focus and then you can you can take take the pictures you would with a regular regular hardware key there's some professional I took it shouldn't be brandy I know pointed it out it's no key a branding algorithm at work I mean I have to tell you I I won't be alone it being slightly disappointed this Iranians think in but just purely down to the camera section it's impressive stuff like capture just now was so fluid and your gallery application is good and again like jumping between images this is nice and quick this is really nice and the image is just kind of amazing I mean these by the photo what five minutes illusions yeah absolutely but if you were photographing a an area where you had like a black and a white line you'd expect pixels where you transition to be black and then white typically we're cameras you sort of go black and then this sort of gray or sort of merge into one another whereas the pixels here so pure that you get that perfect black and then white transition it's really staggering detail and this is ten speed video by default 1080p 30 frames per second by default you get full field of view which is I haven't seen on any other camera smartphone and you get four times lossless zoom plus we also have our Nokia which recording technology which allows you to record even as high as 140 decibels which means that you can go to a concert and you can capture CD like audio without any Distortion whatsoever and also I wanted I wanted to ask you the thing that Joe Harlow actually teased was that this isn't going to be the only thing that's going to there will be other devices can you tell us about those so you're not gonna tell us the means and the posture I can't move in no I can't reveal off product roadmap plans but I can't say we're actively working on bringing this technology into you'll see this technology in other ways in our portfolio at some point in the future that's what I cannot see all we see the same sensor I can't reveal any specific details but I do feel like the sensor is a really huge part literally sure of the whole pyramids acknowledging let me put it this way to you we wouldn't have spent five years developing this for a single one offering and and that's another question you said you said it spent five years developing it how does the innate fit into this because this the Nokia 808 is the most direct and obvious successor to the NA sure and you can kind of tell because both have big camera compartments which really made them stand out this camera phones performers so how does the innate fit into your five-year development cycle for disability what I'm saying is it wasn't like a halfway house when you were still developing and always here right okay this is a technology which which we wanted to be able to do we knew it would take quite some time for all of the pieces of the puzzle to come in to place yeah but we couldn't tell exactly when that was going to happen the NH Development was a completely separate track they weren't coupled in any way so that was something we wanted to do as well so this is just the way that it panned out okay so they're essentially two different developing tracks like you're saying yeah but they were after the same goal which was you know to get the best camera so normally how we would be developing products is that we would have specific targets in mind which vary according to to the type of product and what's important to that product the insights that we happen in the market place in terms of what would be important to that product and that means that products are typically whereas for a large amount of the development time at five years it wasn't it was a technology development and once it became clear enough to us that we were going to be able to bring it to the marketplace at a specific moment in time at that point it then became something which moved into our sort of product ization process and that's how we're now able to have this conversation and this device 808 PureView when will it become reality we won't be able to get one we expect to hit the market in q2 and then other products and devices I mean I assume you guys have kind of abandoned the idea of mechanical optical zooms like a pocket camera but anything else you can tell us about what you're working on a new camera department all I can say is that we're super excited about our plans for imaging we're looking at a number of different areas that allow us to differentiate in the marketplace I can't reveal obviously the details around those at the moment but we'll be exploring a number of different directions in the area of imaging utilizing the POV technology way so you'll see our sensor and processing and optical capabilities used in different ways in different parts of our portfolio well when you do decide what you're going to do when you do decide that you want to announce it and that's worse be sure to come in and talk to that