Gadgetory

when it came to TVs at CES this year one catchphrase stood out high dynamic range HDR content and equipment means brighter more vivid images with better color reproduction than you've ever seen it home before 4k UHD might be cool with HDR it's stunning and Panasonic LG Samsung and Sony all highlighted it during the week at the idea sounds familiar it's because another company was already showing it off last year Toby with Dolby vision the company presented a complete solution starting with the way Hollywood filmmakers master the material and running all the way to the television themselves the demonstrations were insane so it's no surprise that high dynamic range has become a marquee feature yet none of the big manufacturers that talk about HDR this week signed up for Dobies program it's a question of standards and nobody agrees just yet Dolby is interested in a system that will work for today's TVs and the brighter more colorful ones that will come to use ahead other HDR specs are focus more on what's available today and customers could conceivably find themselves dealing with a change back in just a few years with so many competing interests no wonder the adobe and other companies felt the need to announce the UHD Alliance to straighten things out but they're not meeting for a couple of months and meanwhile 4k TVs are already on sale the whole thing makes blu-ray versus HD DVD sound like a well-thought-out strategic plan but there is a solution follow the company that's playing the long game Dolby doesn't sell products at your local Best Buy last year ninety percent of its revenue came from licensing going away it lends is by creating a comprehensive ecosystem that works for customers filmmakers and manufacturers and with studios and companies have demonstrated that they have a hard time making it all come together on their own the always kind of thinking is exactly as what's needed granted though is just one company and HD ours is a small part of the overall UHD equation but nobody's pushing audio visual technology forward aggressively as Golias right now so when Sony Samsung and rest the UHD Alliance ask themselves what they should do next perhaps they should ask a different question instead what would they'll be