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FaceCake Swivel hands-on

2013-01-09
I've just stepped into a dress here at CES 2013 this is a virtual signage prototype that they have here from face cake it's called the face cake swivel we saw us last year but was using as a connect and they've designed this too they've scanned these clothes and the idea is that when you're walking down the street you might see you might see this signage and you'll decide that you'd like to step into it and see what it's like so if I step in I could check out this purse like a necklace and I could even switch hands face cake is hoping that retailers and other advertisers will be using these signs and moles and even in their front windows to get people not only to view a photograph of the clothing or the accessories but they'll be able to actually try it on and it's not in any stores yet at the moment but they plan on improving it and I'm sure they're shopping around the signs based on the same technology that we saw a line scoop from face cake which is the face cake swivel a virtual dressing room and lets you choose dresses and suits and ties that you'd like to try on they've also announced here to see as a face cake swivel up close which is designed for you to try on makeup in a very similar fashion this technology itself is based off of a kinect sensor they are reading body size and there they've already created models in house they create models of clothing and accessories and they're mapping it onto your body the sign itself is designed for retailers or advertisers that would like to not only show static imagery on digital signs but they'd like to try to get people to actually try on these clothes without even stepping into the store of course we haven't seen this yet in action like in reality but face cake says that they'll keep on working on and they'll keep on improving it of course swivel ran a trial the technology but this past fall at twenty Bloomingdale's and if you'd like to try it out yourself we were told that they're going to start going to get later this year
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