Gadgetory

this is David with the verge we've traveled here to cologne germany for photokina 2012 it's the biggest and premier photography trade show in the world and we've seen cameras of all shapes and sizes but though the megapixel war and cameras may be over it looks like the sensor size war is just heating up a full-frame sensor is it the same equivalent size just 35 millimeter film and what that does is enables a person to get the very best experience from their lens so there's no crop factor no multiplication multiplication factor so 10 millimeter lens the wide angle is 10 millimeters rather than maybe 60d 50.6 multiplication factor full frame is of course the leica former because it was invented by the inventor of the first Locker Oscar Banach 24 x 36 millimeters and still very attractive because you have very low depth of field the larger the sensor is and especially with like a lenses that all have a very large aperture that's the application and the style of images that makes a system so popular so full-frame sensors have actually been around for a while but they've always been in big heavy expensive cameras that are designed exclusively to be used by professionals but what we're seeing this year at photokina is full-frame sensors coming to the masses to everyday people the fill frames answers in our high-end islas at the d4 the d800 the d800e and then making the fill frame available for the d600 it will make if you'll attract much more people it's a bit of a natural evolution with technological developments there's great to understanding in the manufacturing and the technologies involved so also quantities produced can have an impact on price Canon and Nikon both announced DSLRs that are lighter and smaller than a lot of their products before and also more affordable they're about two thousand dollars each and they each have full-frame sensors but the company is really bending the laws of physics this time our sony and Lika Lika announced a new M rangefinder with a body barely larger than a mirrorless camera and a full-frame sensor and Sony's new cyber-shot rx100 the appointment shoot but it still got that same enormous sensor in it synthesized that's really matter and I think it's a key success of the nine because it was full frame and as you can see and competitors they all now go for full frame I don't personally don't believe we need a full frame camera I've worked on camera architectures from large format medium format down for 20 years and given that if the the camera system is designed and optimized for whatever sensor size it is you can get image quality that's that's that's better than just basically scaling up and throwing more surface area to censor and we have now a lot of enthusiasts who are now at the level for example the d7000 which is a great imaging device but they want to step up they want to make even better pictures they want to have them device it has even better image quality and the nikon d600 go if it makes it available for everyone so I affordable fill friend DSLR make great images it has the features that are coming down from the d800 the d4 are professional very high in this large so yeah this is now going to be a request of the market so we are fulfilling this huge demands so now the question becomes how far can camera manufacturers taken I would expect that over the course in a period of time that those kind of sensor is filtered down into the lower price cameras I don't know we're sure about the future of the BSR will bring I think that this is a very nice opening for the whole market enthusiast Oh need a great image quality in a very compact eyesight body you have to have a certain distance between a fencer and the length in order to our make the proposition work as a whole so there will be a challenging aspect when it comes to the size of the camera when you actually want to have a full frame proposition in practice in camera but this is something you know we like challenge and we always look at consumer needs so we'll definitely keep you posted