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GDC 2012 Call of Duty Elite

2012-03-16
I don't think people had an idea or really couldn't have an idea of what Call of Duty Elite was going to be yeah when you guys were talking there's a lot of confusion people thought halo waypoint or they thought it was gonna just be like Maps or replays but there is like so much content that you guys are doing and so you guys have been rolling out plant operations we found that the way that people have the most fun playing call of duty is with their friends right the people who they get online and getting a party you go ahead and play with we wanted to do with clan ops cuz we wanted to figure out a way to make it such that they could create those groups within called really bring them into the game and then have a way of competing in statistical challenges over a specific amount of time for digital and real prizes within the first 30 seconds of turning on the clans feature we had something or it was like a minute I think we have 40 clans created meant that people were sort of still pressing that button just a couple of days ago the total count of clans created on elite was over six hundred and seventy thousand so a lot of clans created right and in that first operation we had around 25,000 clans participating which was up over 200,000 people enlisted 640,000 clans is a lot more people yeah yeah yeah yeahs clans can have up to 100 people in right so you were talking about i had asked about earlier was the idea of having may be looking at tryouts or looking at ways where you can automatically sort of say you need to hit this level before you're gonna purchase oh yeah there's there's there's a lot of stuff that like the clan audience is the most passionate amongst our even already really passionate audience right and they tell us on a daily basis in very vocal ways this is great this is great but this is not and we want this to be added and so there's a whole range of features that people have asked for everything from you know lieutenants in their individual clan to the ability to create a draft book of people that they're looking at that they want to be part of their clans or like you said the tryouts and so we have communications via our community management sort of system to be able to talk to individual clans and say hey what's important to you because as we build this feature and we continue to evolve it over the next year and with subsequent games we want to make sure we're doing what the community wants it's not just something you look at on the console it's not just web you're also doing mobile yep a tablet you kind of give us a quick update you have looking at that yeah there's a tremendous amount of focus on mobile as this evolving platform for us there's so many interesting things that are happening both from a form factor and a processing power standpoint on the tablet front that's defining kind of what features we put on what features we put on the tablet and also sort of how they interact directly with the game and I wish I could say more than that but it really is sort of defining kind of our approach and our roadmap over the next couple of years do you think that elite will have a significant change with any new new game or is it something that will just be constantly evolving well so there there will be sort of these kind of big it's almost like step functions in terms of functionality that we do with each release of each subsequent game right but the one thing I wanted to make sure that people knew out there is that you know in terms of evolution we're adding new features all the time one of the things I'm excited to talk about now is spec ops leaderboards are gonna be coming online our next DLC drop but for Ali sort of two point oh if you want to think of it that way we're focusing on increasing that level of in-game integration that we've already done with modern warfare 3 we're on take it to even the next level for whatever we do with the next game great well thank you very much no problem there pertain to you you
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