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How Apple is acting more like Google

2018-06-08
so we're here in San Jose California just after the end of Apple's WWDC 2018 developers keynote and you know what this was the most google keynote that Apple has ever presented what do I mean by that Apple announced a ton of stuff that is almost exactly like what Google announced at Google i/o last month like feature for feature the same thing what I want to do is I want to look at all the features at both Apple and Google announced in the past couple of months and compare them and see how Google does at Google's way and Apple does it apples way but you know one thing was the same usually Apple gives you a clear overarching theme at its keynotes you sort of get a narrative thread but this time they just like I know it's a bunch of stuff which is exactly what Google does at its quino's even though this was the most googly Apple Keynote and quite a while trust me Apple is still Apple all right so we're back in the studio and honestly there's a lot of stuff we could go through and I want to just jump through really rapid-fire and a few of them just to get started and I'm out here just do this so you can look at some stuff here okay so the first thing is this time I'll spend stuff Apple calls it screen time Google calls a digital well being but it's basically an app that lets you see how much time you're using on all the apps on your phone and it's very very similar another thing that's very very similar oh my god I think they might have fixed notifications in iOS I'm so excited we made a video about this before but you can now group notifications and you can turn off notifications directly from the notification without digging into settings and now the last thing I want to do is really quick is Apple photos and yo it is a straight rip of Google photos they have these Zak same features they've got this for you section where it's like the Google assistant section where it like magically creates fun little things with your pictures they have advanced search that lets you look inside the photos and string chains of different searches together and they have suggested sharing where it looks at who's in the photos and suggest that you make a shared album with those people just like Google photos does but the difference is Apple photos when you make those shared albums they're end-to-end encrypted they don't depend on Apple looking at it in the cloud where Google photos you know Google puts their stuff in the cloud now apples and and encryption is the big story here that's the main thing that they do differently than the way Google does it and that difference becomes really throughout this entire story another really good example of it is shared augmented reality both companies announcements you could have a shared augmented reality experience among multiple devices Google's is cross-platform Apple's isn't and you know what rather than me talk about it this is the one thing we got to try at WWDC so let's take a look at it we've we've joined the game that's being hosted over there and so you can see the whole table what's interesting about this is us having this shared a our experience is happening all locally this is all just getting done directly over Wi-Fi so all the data about the position of all these things I see it he sees it he sees it it's all happening without having to go up to the cloud which is different and the way Google does it they use this thing called cloud anchors which syncs it up to the cloud and then back down again that was also really good at recognizing that you know this object and that object these two iPads they both know that this table is here and that this is a shared world and so when I send something over to this guy he's learning how to do it I'm just gonna dunk on him right now by going at him okay so I really hope that Vera and Felicia chose to show you the cup where I won that game because I lost most of those games true story when you lose a game the word victory is spelled backwards because you know it's a shared augmented reality and it actually has the right perspective anyway what I really want to talk to you guys about are two features that I think are the most important things that Apple announced at WWDC the first is this new shortcuts feature and it's very similar to what's on Android P which is called actions and slices so an apps function breaks out of the app into the rest of the operating system either in search or the widget panel or whatever now the way Apple does it is you actually set it up yourself it's more configuration the weight Android P does it is you just have to trust Google is good to just know everything and figure it out for you they're very similar but the Apple way it's more configured it's more local the Google way you just have to trust Google but the most important thing the biggest news out of WWC by far in my opinion is this new paradigm for the way apps are gonna work on Mac OS in the future this was actually my favorite moment of the keynote when Craig federighi was up there and he asked like are we finally gonna merge mac OS and iOS and his answer was no no no it's gonna be something much more complicated and frankly much more interesting but before we get into that I want to talk about how Google does this because they've already done this move they have taken Android apps and put them on Chrome OS but Google did it in a super googly way they release a pretty janky beta that literally just took a phone app and slapped it on the desktop and Chromebooks have touchscreen so you could scroll or whatever but it worked with Mouse clicking and they just put that out in the world and let people mess around with it and then over time as they evolved the operating system they're slowly evolving Android apps so eventually you're gonna be able to do window resizing and have proper windowing and all the rest of the stuff but that Google way of just like screw it put it out there and see how people react to it and we'll fix it you know once it's out there is not the way Apple wants to work here's how Apple is doing it so iOS and Mac OS both have the same like UNIX underpinnings right but they have different ways to build the user interfaces and so what Apple is doing is it's taking the user interface builder for iOS and it's adding it into Mac OS it's called UI kit and so you can take a bunch of stuff that you've done to build your iOS app do some tweaking and apps developer platform it's called Xcode and then it'll turn into a Mac app that feels like a Mac app where you can resize the windows and it has proper scrolling and it doesn't work with touchscreens because Mac's don't have touchscreens I'm a little bit nervous I played on with a home app which basically felt like an iPad app just put on the Mac screen you could resize the windows and that was great but it just I really wanted to touch the buttons because it was a button interface that was designed for a touchscreen but here's the bottom line having mobile apps on a desktop operating system is surprisingly great even in those early janky Chrome OS betas with Android apps it was surprisingly useful to just have a little Instagram app or a little to-do app instead of a full-blown desktop app or a web app in a you know container electron thing there's just literally millions and millions and millions of them for iOS and I would love to see some of those hit Mac OS okay so what do we learn well we learned a bunch of stuff about Google they do Google things in very googley ways they release stuff before it's ready for developers to screw around with it and fix it and they figure it out over time they ask you to trust the Google assistant a lot everything goes up to the cloud Google analyzes it with their machine learning algorithms or whatever you don't have to do as much configuration which I like it's actually a little bit simpler than Apple's way but in order for all that stuff to work you have to give the Google assistant a ton of access to your data and information now the Apple way very different you have to do a little bit more configuration especially with the shortcut stuff and well I love that that gives me as the user more control I'm not sure I need that much control or I'm not sure I want to take the time to set all that stuff up of course the other Apple thing to do is keep everything end-to-end encrypted so that nobody can see your stuff except you and the people you might happen to share it with this is why I'm really excited to see what happens when iOS 12 and Mojave come out this fall because we'll be able to compare those two approaches except no we can't because the most important difference between these two companies is that when Iowa says that they're gonna ship a new version of an operating system it goes out to millions and millions of customers and they all get to upgrade right away whereas with Android P not so much a tiny sliver of people get the latest version of Android and everybody else has to wait a really long time so the big difference between these two approaches is honestly Apple ships the worm is turned in this Apple even though this is a really Google keynote the apple doesn't fall far from the tree we're gonna be making these videos a lot more because an apple a day keeps the google away
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