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How a tiny startup became the leader in the race to power your smart home

2014-09-23
well the battle to create the connected home has been going on for years but it seems like nobody's really cracked the code that will get consumers excited over the last couple of months a new Dark Horse competitor has emerged as sort of a front-runner wink is a company that's spun out of a partnership between quirky and GE and they've created a whole range of products and a central hub that allows you to create one integrated intelligent apartment so this is a winged cloth or in Soho New York we really try to construct this place to have a kind of airy look and feel that everyone could kind of feel comfortable in so we built a garage door really puts a whole new entryway it's really kind of gonna be simplifying and bring to life all the different products I'm gonna point platform ok so right now the whole home is kind of asleep we're about to go in you unlock the door and what happens so I'm gonna unlock the door that lamp is gonna turn on the radio will turn on this shade will go up and then the big shades behind me will all go up as well just from the swipe of this one button so unlike a nice leg lock one of the things I think is really interesting about the smart home is that people have been trying to solve this puzzle for a long time and nobody seems to have gotten a lot of traction to the point where it feels like it's easy to integrate all the different smart devices in your home obviously the idea of this Smart Homes been around for quite some time it's been a number of different radio frequencies that have been out there or a number of different people that have tried and I think one of the things that was missing was that many the brains that people know and rely on and already have in the house hadn't been connected yet we're seeing them kind of all come online in fact in Home Depot they have over 600 different connected products that are sold either in-store and online today this radio isn't a smart radio it just plugged into a smart switch this light isn't a smart light it's just plugged into a smart dimmer and again these are from Levittown of neutron to brain sewers have historically competed with each other but all came together under kind of the weak platform so this is like the mothership here this is the hub right what is what is the purpose of this and how does it control everything in the house okay so this is the wink hub it's got six different radios in it and it works with all these different radio frequencies that don't have kind of Internet so for some reasons you can't have a Wi-Fi chip in in different products because of the power or the cost of it and so it allows it to kind of interpret those different radio frequencies and lets you control it all from your phone is there an idea that these devices will sort of come to learn your schedule or be personalized to you that they'll work together in some way we have smart schedules so kind of knowing when certain actions should happen based on time-based triggers we also have geolocation so if you're coming home to turn on your AC before you actually arrive here in a certain distance we have robots between I think of if-then triggers they can kind of do things for you so you know open your door turn on your your your lights turn on your radio what's the approach to privacy or security when it comes to having all of these smart devices living in your home on your Wi-Fi network and connected to your phone we take security of the utmost importance two-factor authentication to big level encryptions so you know we're never going to share your data or shell your data you don't have to share your geolocation or things of that nature so it's all kind of opt-in and of course we'll never will never share that with anyone else so I think the toughest part might be in making sure that you're always making the product simple and easy to use you know there's a lots of different things you can kind of do with the smart home or with each product and making sure that you're often you can see really it simple is some kind of easiest experience to make sure that they're kind of getting the most out of the interactions and know kind of obligates how to use these products and find that value right away hey guys thanks so much for watching that video the first thing you should do if you've liked it is click the thumbs up button down below then if you haven't already you should subscribe to our channel over here it's awesome you'll love it and youl especially love these two videos which you should watch right now because really what else you doing
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