If Redbox has hit the limit on DVD rental kiosks, what's next?
If Redbox has hit the limit on DVD rental kiosks, what's next?
2014-05-23
has Redbox found the ceiling of its dis
crystal business I'm Ross Miller and
this is 90 seconds on the verge red box
has announced that it will install over
500 of its movie rental kiosks part of
the reason is logistical with over
40,000 kiosks it's just about to run out
of places to go but it's also
symptomatic of a larger issue according
to The Wall Street Journal red boxes
overall revenue increased just 3% in
2013 and isn't likely to grow this year
red box was founded in 2002 the big draw
has always been an iconic red kiosks
found in mini US supermarkets in 2007
red box passed Blockbuster and sheer
number of US locations it's a key moment
in both company's history the one-two
punch of red box kiosks and Netflix
discs by mail business in large part
drove Blockbuster to bankruptcy but
there's one other big reason that led to
blockbuster survive and it's something
that red box should be very worried
about while DVD and blu-ray have
continued to be more profitable than
their digital counterparts growth of
physical media has declined across
virtually all categories while digital
media has surged in 2008 the war between
blu-ray and HD DVD ended with blu-ray on
top but by then consumer interest was
driving towards online streaming Netflix
has over 35 million u.s. subscribers for
its ubiquitous streaming service while
it's classic disc by mail business
accounts for just six and a half million
meanwhile Redbox instant service has
completely fallen flat since launching
publicly last year for more on red box
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