Gadgetory

perky is trying to make invention accessible as much as you know possible so community members submit their ideas to our website and then from there community members can vote on ideas and comment on them and kind of bubble up the ideas that they find the most interesting or unique and then we go through a series of additional evaluations and pull some of the top ideas from the community and move them to our eval session where the entire staffs brought together in this room and we review a series of ideas and vote on whether or not we feel that they're the type of product that we want our company to really you know embrace a new following about 40% of them awaken the sent out an open invitation all our community members to submit ideas for the next generation of Apple accessories in a very short amount of time let's say about was about 24-hour period we received almost 2,000 product submissions we go to the audience let's go roughly 1700 idea submissions and we narrowed it down to 50 and then eventually narrowed that down to 15 ideas so right then to there we had 15 ideas to explore and and get ready for manufacturing literally in 24 hours so it was pretty crazy compared to other projects I mean this is a tiny fraction of the time normally spent so these are some little later sketches from the brainstorm session that we had on Thursday night so it's really just starting off with the with the 3d CAD we had of the of the iPhone basically just started you know first building the case these parts when I went to the bracket the process of building this model was just pretty fast after a whole bunch of sketching a whole bunch of engineering there's some kind of you know CAD work that came out of that so this was actually really cool because on Friday as we close out the 24 hour you know cram session we were able to show the community some of the things that were already being worked up this is Bertha this is our 3d printer he does all of our rapid prototyping in 3d form and right now you can see her printing one of the iPhone cases that we designed last week we have the capability to do it in-house so we basically wake up in the morning open her up clean off the parts and then test it out the packaging is basically usually the last step in the process I'm usually the most rushed because everything else is driving I want to get it to market I had never seen products taken to market so quickly and it amazes me every day that we actually get it done but we do and and I'm really excited to see where it goes because it's only going like this you