Gadgetory

4k TVs have been news for a while now with big question is content how can you watch anything and her Netflix this year at CES the company announced a number of partnerships that will make 4k streaming in your home reality we sat down with chief product officer Neil hunt talk about how they got there and what's coming next I'm here with Neil hunt from Netflix and I think you're sitting down with us today so you guys had a very very busy CES today about 4k streaming it's one of the biggest stories that I CES this year tell us a little bit how you guys got to this place there's a lot of manufacturing hardware partners lined up what's the story behind how'd you get here today well we really wanted to continue to push the envelope in terms of delivering the highest quality picture possible so in the last few years we have moved to deliver high definition HD we recently started doing super high def which is a high bitrate high definition still 1080p and the next logical step was to embrace the 4k sets the TV vent TV manufacturers the building also mentioned the the TVs that are coming out lately it's an interesting dynamic that's been going on because the last year-and-a-half the TV industry's been for Kay's the thing this is great and everybody goes like okay cool what can we watch do you feel like those manufacturers are relying and you guys do a certain degree the one of the interesting pieces of course is that 4k is not going to have a major life time on a plastic desk it doesn't fit on a blu-ray desk and I think it's unlikely where people want to create that DVD players similarly it's unlikely that it'll be embraced rapidly on the broadcast and cable science and so it's a net delivery is where it's at we want to be amongst the very first that deliver really good ultra high def 4k picture across the internet that means doing things like embracing Hg PC h.265 and CODIS yeah I'm furthering out how to use those and then coop early but then even more important we have to go back and get content today everybody's shooting for HD but not many people are shooting for her UHD 4k and so we're very pleased that we were able to get the adventure the meant to shooting editing producing house of cards season two in 4k and we think that most of the other main originals that we do in the future probably before Kay as well this morning we talked about Sony giving us Breaking Bad all five seasons in 4k he's supposed to watch it like for the third time all the way through absolutely yes but that's gonna be a pretty impressive piece of content so it's gonna be a handful of pretty mainstream pieces a lot of smaller stuff and then and fill in the gaps from there so I'm also you mentioned it's like a broader you know a broader game plan in here like what comes next what's the next step to you know moving is kind of like technology forward for reference well Ultra HD really contains three different components there's 4k pixels which is a spatial resolution sort of the resolution of the screen in an area sense and then the next piece of UHD a high frame rate pictures and so moving from 24 frames a second to 60 frames a second or 120 frames a second and so that's I think another major advance and making pictures look better and then the third major component of UHD is yeah as about color space and color resolution it's high dynamic range and that's about brighter contrast ratio it's about 10 bits per pixel instead of 8 bits per pixel in terms of last banding and contouring and it's about packaging up a color space that has bright the Reds and bright the greens and bright the Blues and so when you get to bright colored objects they really look rich a bold instead of a somewhat washed out colors that we see with our sets today one other thing I want to talk about really briefly webOS TV you guys were involved with bagging what was exciting about that challenge what does you know what are those products offer that made Netflix really happy wait you know let me back up a bit a television has has had a channel up channel down and that's almost seamless you hit the button and it picks up the next channel and sort of sub second time and yet with the internet with all the technology list behind that in most cases switching to an Internet app takes five 10 20 seconds which is an unconscionable odd amount large amount of time it's like I'm not even gonna bother trying it yes and when we when we've measured performance when we when we found performance improvements and measured the customer response to that even small reductions in wait time or pause time improve the user experience you generate about a Netflix experience believe the the the you asked about the the the webOS stuff and the and the the opportunity that's compelling there is that the app switch back and forward in a way that's much more similar to channel up channel down you can have multiple apps live you could bring a new ones at the foreground it's ready and it's waiting and that's much more seamless that's components of what we think of as the modern Internet connected television experience well thank you again for taking the time to sit down with us I'm very exciting stuff and I can't wait to watch Frank Underwood do terrible terrible things to people and 4k thanks again oh my good good every 14 it's coming along soon