Gadgetory

mmm hey guys it's neon with the verge from here Stephen Elop the CEO of Nokia hey good to see you good to see you just announced a very bright phone you tell us about it let's go on there yes the Lumia 1020 clearly the next chapter in smartphone imaging with this device you can get closer to things than ever before in large part because of the 41 megapixel sensor that we have on that yeah you can discover and rediscover stories because you can take one picture and then zoom in zoom out reframe at any level of detail subsequently and at the same time you can see things you've never even seen before we demonstrated a few minutes ago the needle in the haystack take a picture of a haystack and you can actually zoom in and capture that needle image so they ask you during your event and this is actually one of the most unique smartphone launch events I've ever been to so very cool but I was actually struck by you didn't mention the words Windows Phone until like nearly 20 minutes into the event you didn't talk about software until nearly 20 minutes after you sent so much time focused on the hardware of this phone because obviously have a very unique camera you've got what's ball bearings in the Image Stabilizer yep just tell me how you think about Nokia is a hardware vendor versus a software vendor other smartphone companies like hey we got a great hardware it looks beautiful you have some competitor like hey it's hardware don't worry about it here's are all of our software gimmicks yeah but you this was a really hardware focused it's sort of distorted hardware because in order to accomplish what we've accomplished we have a backside illuminated sensor we have optical image stabilization when we started to demonstrate the Nokia pro camera application and the ability to do manual zoom where you see the over sampling where that large frame image is turned into a five megapixel image for sharing right all of that is software so there is as much if not more software and algorithmic work that goes into creating this and hardware platform right so that's I guess that's why I'm getting it that's like it's it's it's standing next to the platform right I mean you could do you could do that software stuff for the camera kind of anywhere and what I was really grabbing about this was for a while is like you're announcing camera like this feels like a really high-end camera when you put the grip on it it looks like a high-end camera yep I mean I guess what I'm getting at is how do you feel about in terms of when a consumer walks in the store they see the hardware feature of the family what you're doing at the hardware and then you've got a seldom Windows Phone next to it as the third platform you got to move to do you think the hardware is the way in to doing that sort of thing I think it's the whole experience because all of these imaging experiences are done within the context of Windows Phone you know sharing the Facebook being able to see these images on my live tiles that's all part of the Windows Phone experience so I think someone walking into a store they'll need to understand that it's a Windows Phone experience but I think will be taken over the goal line by an amazing imaging experience see okay so let me ask you one question so 41 megapixels do you think average consumers really want like 41 megapixels or is that the marking line that gets you to the oversampled 5 megapixel images you actually what consumers really want yeah is great images so for example we had on stage with us the CEO of AT&T Mobility ralph de la Vega just before we went on he said all you got to see one of the cool pictures I took and it was a picture of a pool setting where one of his family members was in the distance the far distance so he took a picture of that pool but then he was able to zoom in afterwards and capture the image of his family member as a separate image that's a whole new experience that excites people and causes them to just go wow look at what I've been able to do it's the same thing here we took a picture of you just just before we got started you didn't do this like I can you know make that image about you yeah just showing it there or I can make it about the gentleman behind the camera like that or because it captures so much more information around what I actually took we can make it about the whole team that's set up here today so the combination of all of those things is about great imaging being able to shoot first and get the image you want later that's what's going to make the difference whether it's 41 that's not the big thing that makes it possible but it's this experience that will convince consumers and you think that's going to take the average sort of like Gmail Google ecosystem consumer and bring them over to new ecosystem that's the important to people they say wow how do I do that and then if we can introduce them to Windows Phone as part of that process there's another wild factor there as well that's great thank you so much today thank you sir