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Interview with Pebble smartwatch CEO Eric Migicovsky

2013-01-09
hey guys we are here with Eric migicovsky who is the CEO of pebble and they had a very successful Kickstarter campaign to launch a SmartWatch called the pebble I am borrowing one right here right now and we've got some big announcements from them here at CES I thought we thought we'd sit down and talk about what's going on our spring announcement is shipping yeah so what's what's the story what do you guys shipping we're going to start shipping to our Kickstarter backers on january twenty third and you know we're proud we're proud of what we've made and we're really happy that we've our factories just entered mass production and we're ramping up you know as we as we you know start shipping those out I mainly excited to hear what people think of it because you know we've been working on this with our heads down for eight months and it's gonna be really exciting so you're shipping on the twenty-third and obviously you're not going to be able to get to all of your backers right away because you guys had how many backwards on Kickstarter so we had 68,000 backers on Kickstarter pledged towards 85,000 watches right our production line will be you know at its peak spitting out 15,000 watches per week right um so it'll be a little while before every single Kickstarter backer gets there watch them and you know the good news is it's finished and we're going to ship okay and once you get through your batch of everything you're making for backers you're making 50,000 a month are you just going to keep making 15,000 month how're you guys yeah a week excuse me we are you just going to keep on doing that yeah so after our Kickstarter project closed on Kickstarter we we opened up a website that took pre orders and sort of like people who are interested could sign their name down and we have tens of thousands of people who have signed up for that so our goal is to just keep pumping at pebbles as you know as much as people want so the software I want to talk a little bit about it you've got different watch faces and you can there's more watch faces coming from developers zooms that you've got people able to soon be able to make their own watch faces to put onto the watch yeah so there's several aspects to this sort of customizability of pebble one is the ability to run or install or download or create your own watch faces there's also the ability to have notifications from the web sent to your pebble or even to have apps on your phone send messages to your pebble right and that works basically it from what I understand that for to send a notification your pebble right now it supports SMS email and phone calls yeah and then a control music on iphone it also does I message as well does I'm us a hand on Android we've got google talk notifications and google voice already integrated are you guys hoping to build like an app ecosystem because i mean you know i know you've got your partners with RunKeeper and that's going to be coming in a future update but it seems like you know as far as when you put smart in front of something that sort of you assume that means a bunch of apps and so you know buddy able to change my watch face is cool and getting getting those alerts coming in as cool and that's but you know better than just a simple watch you know for something that wants that sort of thing but are you guys looking to expand beyond that to get you know more apps and more apps able to talk to it and if so how would that work so we've talked to believe we've explained sort of the the roadmap that we have as it relates to sort of apps we're starting with watch faces because it's kind of like a discrete problem that we can solve and make sure that it's you know the sdk is working well from there we'll expand to apps that include buttons or interaction so games I think that casual gaming will be pretty cool in pebble I'm really looking forward to a snake or something like that just to start with but really you know from there will be including API support for accelerometer reading so if you want to write an app that reads from the accelerometer and analyzes that data you can do that right on the wrist okay bottom-line it for me what do I be able to get weather on a pebble so right you can do that with if this than that actually okay how does that work so if this then that is a certain is a web service that kind of connects two different connects a web service to another web service yeah and we build and have in place a web service that talks did this and that and acts as a endpoint so if you go to the website if calm you can set up various alerts to push messages to your pebble and one of them is whether a notification so I have one that's set up so if it's going to rain in Palo Alto it the next day it will send me a little text on my watch is that now how does that get to does the app itself send it in or does that come as an email or a text message or something right now it's interpreted right now that message comes as an email and pops up on my watch okay but we're working on getting the the final push system set up so that other applications besides if and push notifications to users watch think of it like you know how you have a login with Facebook button right a lot of apps we're making log in with pebbles so if your use if you use a specific maybe traffic website or stock website or something like that we're building a system so that website can add a login with pebble button so their users if they have a pebble can get notifications pushed directly to their watch but that sort of thing also be able to work on like smartphone apps presumably yes exactly yes it's just a web endpoint to North to end point right okay and what are you targeting for that sort of so the endpoint is down points done other people can do that now and push off by email and then at some point in the future it'll push out it'll be a plea without having to go through the email oh yeah well our congratulations on shipping shipping on the twenty-third and thanks much for talking to us and we'll see you soon thanks guys
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