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Interview with Phil Molyneux, President and COO of Sony Electronics America

2012-08-29
hey guys you know with the verge I mean film on oh I was president CEO of sony electronics mera and we are standing in front of a very impressive television Krytos be my absolute pleasure with just today announced this sony xbr 84 inch 4k TV it's our first 4k TV as you can see first of all it's a large TV 84 inch across on the diameter but the key here is that this picture you're seeing is four times the resolution of Full HD so four times the resolution of filler HD which gives us the ability to give this a completely immersive picture so lets you launched a number of other products here yes you've got the new tablet and a cup executive cameras i just wanna talk about the camera the tablets are very briefly yes it done so you had a line of previous tablets one of which had a very odd form factor the clamshell I've noticed you you've iterated on one of those the standard sort of they've got the new tablet ass yeah I'm sort of iterated from the previous design and the other design it seems to kind of set aside is your reason for that so we always work and listen with the consumer that's at the heart of our innovation and our feedback so the clamshell type although it's very innovative it seems that the consumers weren't embracing it to the level we expect it so we put our focus on our energy into creating a beautiful new second-generation tablet yeah we call it the tablet xperia it's thinner it's light so it's a beautiful design we got a full range of accessories yeah and it's differentiated let me give you one example we have a unique app on there that was developed by Sony which allows you to see visually what's on your TV satellite box so rather than scrolling through a thousand channels and trying to find something this gives you a visual picture of what's on and through our IR remote control you can then choose what you want to watch from the tablet and throw it to the TV and it will change the channel I our control staff yes are you can integrate that more deeply with the television than just ir because it seems like you want when you do the swype you're still descending a channel change command over I are one point we perhaps didn't explain fully we have a macro capability and a macro capability with the IR remote control allows you to control multiple devices I get that but it's still a ir which is you have a tablet which it has an IR blaster that's correct but you also make tvs you make receivers are you going to do a more direct control is beyond iron so that's how i know it's so we don't planned out at the moment because what we found on the consumer feedback that we've got they they really appreciate the ir remote control yeah they can put five or six remotes away yeah just use our tablet to control their home entertainment and with this smarter where you can choose your content and throw it it works beautifully yeah so we'll get more coffee consumer feedback and if we see the need and there's demand there of course will in innovator game well that app ever what you throw a video from the tablet this video its way on the tablet to sony TV yes it will personal video you can throw from the tablets of the TV not just sony to the other T it's all its atomic the channel changing out or is it two different it's a separate function because if you're in an ingest personal video it sits in the video app itself but you could throw it anyway and it understands those questions I i think the tablet is probably the future loving room control I agree with it needs it just seems like all the stuff is getting integrated that's correct right now it's in silos kind of on it and I think I think not so much silo so as an example with a video we have one icon on our tablet that if you press that iconic will move whatever your viewing whether it's YouTube or content on the internet all your personal content it will move it to the TV throw it to the TV by the way did I mention our tablet is splash proof did I said for that so it's unique in your hands up in frustration your dream falls oh no no no no I don't think we have any customers doing that but if you if you're in the kitchen with it cooking and you're looking at a menu were looking at content you spill on it you're not going to have a problem yeah you could even read books in the bath I don't recommend it place it drops in yeah but you know it is splash proof and we're saying five gallons per minute for five minutes and it will survive so it's pretty cool I'm have to try it out please do
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