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Interview with Rishi Chandra

2012-01-10
hey guys it's the eye with the Virgin Mary Chandra who's the director of product management Google TV he's having a Super Bowl party all by himself in this room I guess it's the TV theme yeah always yeah so you guys are at kind of a big show but you're in the background of like the big show you're the platform that's that's mine who is it it's Vizio and I school TV Sony yep LG Samsung is gonna do one later you said they were going to want to show their and do one later yep so but then there's kind of like some big other changes going on right yeah big change that's right yeah so we we also announced some chips up changes so we're we're partnering with Marvel and mediatek so ARM based providers chipsets away from Intel away from in addition to Intel I should say that's cool you and aunt are still friends the arm yeah are amazing I think you know one of the big things we wanted to focus on for 2012 was getting price points down I mean we know that ARM based chipsets maybe have less power and then some of the you know other like Intel basically these high-end basis but price one was an important factor for us and so that was one of the main reasons why we actually notice they're all kind of smaller different type of form factors like you're saying as we build you know we're building buddy boxes blu-ray players and TVs is that buddy boxes that's what you call them we like buddy boxes that is something it's no it's cool Google's changing industry once again with the bloody box there you go actually let me ask you about that um I think there's a big kind of conversation with where the smarts belong you know Samsung is one of your partners there they're smart TV that they announced on their own platform they're doing kind of modular chipsets inside we can swap in two parts say let you upgrade yep but neither the other kind of paradigm is let's build a buddy box yeah and have that upgrade all the time where do you kind of see this really fitting there's a TV going to be smarter you're gonna have a box you're gonna have maybe a cable box that gets Google TV integrated you know honestly I think I think you're gonna have multiple right because I think there's going to be a certain set of users who just say look I want to get an TV and it turns out they have some sort of functionality in there maybe it's not the primary use of what they use the TV for they you know maybe they use it for traditional TV broadcast but they get some functionality and features out of it and I think you'll see another set which is kind of the heart more hardcore users who actually want to upgrade every year or every two years you think there are hardcore users who upgrade their TVs every year no not TVs okay buddy boxes so the ones who actually want to increase their I think it's great I just like the the imagery of a hardcore user wants a new buddy box every year that's really let's just say how about a user who actually loves the performance or the ability to actually improve their TV experience yeah a lot faster than obviously getting a TV every five to seven years sure anything you'll see in cable boxes obviously is another area where I think you'll see a lot more smarter functional to them those are archaic boxes right now they're gonna get a lot faster innovation will happen on those devices as well my personal opinion right now is I think the the problem is less about where you get the Smart TV functionality is what actually happens when you get it I don't think yet anyone's really nailed a user experience of really what you know read-up redefining what TV is supposed to be yeah actually you have the revision one Logitech Keyboard here with the trackpad and I think a big story it's yes I'm a huge nerd I think a big story here is these remotes yep Chris for our TVs now but what gets me about this is that that is an old model right that's the keyboard in the mouse and now you're putting a PC in the TV essentially yeah and the new remotes they just take that and make it smaller mm-hm is that still the right model are there new ways of interaction you're looking at - or are you just focused on delivery no you know we are looking at all all new type interactions I think a lot of other vendors have also kind of announced or talked about like gestures one of them and voices and other one and gyros another one I think you know again from our standpoint we have a variety different partners who actually doing different economic analysis so one this great thing about Android in particular is that it actually enables all those different technologies so we don't have a bet on one or another but I think our belief is interaction does have to take a step function change look what's the best way to bro down with your buddy ox to bro down with your buddy box right now right what's your favorite way my personal preference is a one-handed remote that I can actually flip over and do keyboard and then do it right so you're still doing trackpad I mean that's that's kinda where yeah my personal interaction that's I would say like for others I think gyro actually has a lot more kind of the we style we style do more interesting stuff I think both ends the TV equation need to be revolutionary interface has to change you guys are always doing a great job with that I think search is really cool and nobody else does it yep but then the other part is delivery and content and you've got apps to that now yep and the apps look pretty good but you're still missing the piece where you integrate with like real TV steps we've taken in terms of user interface around search as well as the TV movies app which kind of things it's a user it's agnostic to source whether it be on live TV or whether it be on Netflix or Amazon YouTube whatever it's just showing you what three content is in terms of DVR integration I think I think there's a couple challenges there obviously we have which is the set-top boxes which are doing the DVR our older set the buses and a lot of cases so why are you doing the DVR essentially it's a good question I think from our standpoint we see a couple things happening right one is that generally the industry is moving to a little more on-demand world right whether it be like TV Everywhere or new content providers like Netflix like human plastic all these guys we see a lot more content being accessible actually more time to be accessible just on demand than what a user has to go in program on the DVR that being said I think you know if a manufacturer partner comes with us and we are talking with a variety of them about potentially doing DVR that's something that's something we're just going to turn away but I think our focus right now is focus on let's let's make sure that we get a product out there that is taking advantage of all this new concept every month every year there's more and more contouring online and then we want to build a product experience for system nails that my big question there is how do you how do you replace the cable box mmm optimally that's what you're trying to do right how do you get how do you get rid of that thing and just say now you can watch I can watch football on Sunday and I can watch what's on the web yeah yeah I mean I think I think there's a couple of different things that could happen one is that the traditional content comes more and more online which it couldn't we talked about is happening in not obviously in sports not in every piece but it's happening in general it's I think that's what aspect the second aspect is you know integrating with the existing set-top boxes right so talking with existing people providers and satellite providers you guys are having this conversation so definitely having those conversations how they going to say they're going I mean it's a long process right it's a long process and and I think but anything is productive conversations oh yeah they are actually have a productive conversation to figure out what's the right thing for obviously the operator but as well as for making sure that Google TV is doing the right thing for users so Adobe cancelled flash removal yep you were heavy on flash plus it launched yep check out slash the best thing ever and then Dobby is like turns out flash mode will not so great flash on TV we're going to kind of quietly can as well where'd you play with flash now are you still relying on it in Chrome or you trying to get people away from it get people I mean I think is there a roadmap for flash on the television through Google TV now or is it that's just an over that idea is over I don't know if it's over I'd say like we're we again we our goal is for users to unlock as much constant as possible so as much as we can do that we will now you know we're still we're also working actually with Adobe and kind of figure out the transition plan so I don't have anything specifically to say about it but my goal is to get as much content as I can unlock on the TV I want to do it and so however I can do that whether it be through flash or maybe there's other things to html5 let's do that but we need to make sure that there is a path to getting all that content if you look what we see is kind of the future is that you're going to see you know hundreds of thousands or even millions of new channels coming online coming to your television which aren't the traditional TV channels and I like the example I love to give is there's an NFL Channel today there's an NBA Channel today why isn't there a surfing gym mm-hmm right why isn't there a skateboarding channel where it might be it turns out that there is a long tail of content that just just isn't it you don't think of TV content today but we actually want to make it feel like TV so if you want a cooking show that's what you're doing with YouTube that's exactly right you know you've partnered with LOX media of course we're we're there exactly coming to YouTube not me Ashley I'd see this is the sports guys but whatever somebody when you launched you were all about chrome we're putting chrome on your TV the best of the web and then all the content providers blocked your installation of chrome yeah accessing the content I think you really put the brakes on Google TV as a viable than last year this year you're doing apps are you getting better take up with the apps and what's the relationship with Chrome now what what chrome does it's not a fallback because it's been blocked everywhere so how do you see those two things interacting well I'd say so first of all I think the the people who are blocking Chrome which is it's unfortunate but obviously in the right to do so the it's kind of the obviously the head content guys it's not to say that every content actually box on Chrome I should say is like it's a pretty limited I mean obviously it's a traditional TV pants right but that's what people don't watch right now well I mean yes but although they watch that only on TV today I think the you know so chrome still provides value for us right is there is a ton of content that is not the the main TV Broadcasting Network set is video competi compelling video content that is enabled by Chrome and actually I think you see as more more of that content comes online we get it for free you know so to speak because we have to support the web and as more in the content company becomes available now that's just because we went to Android Market doesn't change the dynamic so the realities of the broadcast networks business model of you know they're concerned about kind of monetization or cancellation for existing revenue streams and that's a lot harder problem solved but there's this bigger conversation and throughout the entire industry whether it's apps for the web absolutely but which one's going to be the future right and you know Google straddles that line across Android you know you guys make a Chromebooks yeah how does that impact the TV is it apps for the browser through you we are trying that line as well maybe at the end a day I don't think users care is obviously a question for developers because developers they might have advantages or they believe there's some belief that they have to be in choler Android or doing html5 in chrome and again from Google TV stamp but I want to support both I don't want to stop people from building content my my belief is actually I think for the reason why is remark was so important was wasn't necessarily because we're getting the broadcaster's to kind of build Android apps what it was is that there are a variety of applications that have been optimized for the mobile and tablet space and it turns out that that interaction with those devices with those applications has been simplified a lot it actually is just a better experience on TV then maybe a traditional website that actually is optimized for peace EU has a lot of flash' heads and that type of stuff and so for us actually unlocked a lot of developers who are rethinking their applications because they're now moving to this new kind of Android world and TVs a part of that versus to kind of taking their traditional website so I think you're gonna find it's gonna be both like we're not saying we're only doing one of you but you're saying you're saying it's it sounds like you're saying apps I mean you're saying it's been simplified from taking off the web it's packaged in there and a half I mean and that's where you're going with the market I mean is that kind of I think okay yeah it from a from how quickly an application can be optimized for the TV experience I think Android Market is a better path so let me ask you follow-up question my internet market Lenovo is here yep TV Ice Cream Sandwich you guys are on Honeycomb yep they're on Ice Cream Sandwich totally skin flick mad running Android Market yeah how does how what's your take on that is the guy who runs Google TV you know it's actually look I'm a part of Google actually we as Google believe that Android isn't going to be a successful operation so in the TV space and there's multiple paths to get there just like there are multiple paths in the tablet space so but that's not a Google TV that's that's not a Google TV now they I mean Android is an open source operating system actually this isn't the first TV with right with Android right there's been TVs in last couple years but this is a halo product from I think I think Lenovo is making a big bet which is great I think it's it's I would argue the first good reasonable implementation of Android on the TV except for yours well okay no but the I think you know from my getting Google's perspective I think we're supportive of Android being I think we do believe that Android is going to be the operating system for television right I think there's just so many advantages to it just like it happened in mobile just like it's happening in tablets and so our belief is that the more that we can unlock the better off it is now Google TV we believe has some other digital advantages in terms of how we're thinking about the product and the user experience but it doesn't mean that Google's thinks it's bad and if they have other devices out there right it's one Android Market one set of API is that people are building to which is great that's good for the ecosystem cool man well thank you Rishi all right Theresa Chandra director of Google TV and I'm some guy
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