Gadgetory

you guys it's not a virgin here with Matt MacRay the CTO visio we're here at CES 2014 obviously you guys have a lot of TVs here desert TV company okay yeah so you've got your first 4k displays here you're gonna sell I saw some last year where they were kind of prototypes yeah why is the time to sell 4k displays now well we waited a little bit for a few reasons so what you see here is we have our P series when our reference series we decided to wait until a lot of the standards and security and some of the codecs and things for UHD video were set we also waited because the panels that were available at the beginning of the UHD honestly weren't very good and the panel's you see here actually very very high quality they're all second third generation UHD panels in the case of the reference series they're actually custom Physiol that we've developed internally we wanted the picture quality be right it had to be a leap forward not a step forward and we didn't want to strand any of our users we're you know you're from now a bunch of UHD peripherals come out they don't work yeah or some streaming providers start announcing new HD streams and they don't work well that's the big question right so you're finally selling the TVs it's still a big question where the content is gonna come down and I I couldn't tell you the answer right now at the show right now I can help you okay it'll add a lot of it will come from streaming okay so we're a big believer in streaming obviously we're the number one smart TV platform we've really pushed that hard you'll see at the show at least one or two streaming providers announced mm-hmm UHD and I can tell you there's at least two more they're planning within the year to actually do you a to do and I think one of the best things that can happen is have streaming and be first with content be first with UHD be first with some of the features like high dynamic ranges example I think you'll see streaming first before you see it on physical media and so as as we can lead the pack with streaming I think people will just start to become you know that becomes their primary content path instead of do people have that the bandwidth for it what's it gonna take - yeah that's what you TVC helps a lot right so 1080p content today is anywhere from five to maybe eight megabits per second UHD is four times the content so normally you would think it would be you know 34 almost 40 megabits per second but because of the new compression standard of ac/dc it's gonna be more like 12 to 15 okay so a little bump it's a bump and I think you'll see I can get better over time as well so you mention high-dynamic-range yeah the things I've seen at CES it actually looked good I think the high dynamic range the Adobe vision that looks really incredible yeah what else comic 4k is great I mean it four times a resolution you get closest play looks amazing on very large displays like we're showing here it becomes almost a necessity because the pixels would get so big on 1080p so 4k is great but what we're more excited about is actually color fidelity and color spectrum and high dynamic range which really extends the amount of color information and to us that coupled with ultra wide color gamut that we've implemented on our reference series is a much bigger leap I think in picture quality than just a straight resolution dan and I think the TVs around here show that it so where is that going to come from that content going to come from same so we're working with the studios on the HDR stuff and so the best HDR stuff that actually goes back and remasters and the directors are actually very excited because really you get an image that's better than most movie theatres in a way so they're gonna remaster a lot of stuff so that's coming but so you need a middleman streaming service you do you will see and I don't know if these are being announced at the show but there will be multiple streaming providers that are going to do each jar and so how many star first now I think the next blu-ray standard will have an HDR component to it as well and we're ready for it because we have the first HDR compatible TVs in the world but again going back to my other point I think the exciting part is it'll stream first while these new technologies will get you over the internet before the physical media standards actually kept out but is that that is that the disruptor I mean you know the question you and I have been talking about for years now is how do I get rid of cable box how to get rid of input one you see what the game console guys are trying to do - yeah - put smart OS over at top of that is that is its content gonna really drive the way here is well I think people can see it I mean that's really a question I think so so I would I would say is ultra high def in the right circumstance makes a pretty big difference the color fidelity that we're showing in the ultra wide color gamut HDR that's for 4k or 1080p right that those are those are things that make any picture are you gonna sell a $500 1080p TV that does eventually cuz that's like the mass market right yeah eventually I mean I think what we do best at Vizio is actually trickle-down technology very quickly so we have our reference series that we're showing here that has all the technologies that we could think of we've been working two years on a clean sheet of paper and already even though we're announcing the reference series for the first time here at the show about 60% of the technology that's in the reference series he's already trickled down into our pcs so you had to build a custom panel they did so the reference series actually features a lot of Vizio technology and I think it'll might surprise people how much invention that Vizio actually has accomplished in the last two years so it's a custom panel actually there's two Vizio custom-designed the backlight so we have 384 zones of local dimming which is off-the-charts gives us those will be black levels and very bright whites it's 800 minutes so it's one of the brightest panels in the market which gives you that that high dynamic range right the almost zero iru blacks but really high 800 nit whites we have our own processors in there so we have a v6 six core processor running and those to do all the apps but also picture processing and then we have a VM 50 of the Vizio processor back in processor that does all the MMC and picture quality tuning in HDR and things like that and so the pinnacle of you reference here is actually what we're sitting in front of you a massive 120 inch LCD which is looks incredible yeah tell me about mean are you gonna sell this thing is absolutely yeah I know no this is a show off at CES well yeah so it's 120 yeah and it's the reference series so it's the same as the 65 inch reference series that's sitting behind us so it has 384 zones HDR you know ultra wide color gamut everything we talked about six core processor all that stuff but it's 120 inches and it's massive and it's one of the best panels I think in the world it's one of the biggest panels in the world I think it's the biggest at the show this year and we have every intention of going to mass production how much is gonna cost we don't know yet honestly everything else we're getting a good idea of what it's gonna cost this TV obviously it's fully up and running it's it's basically production ready our issue has really around logistics and what's something that's big we're trying to figure out what's the most efficient path to your living room yeah and how do we get that with something that's big you know what's interesting about this this is a reference series this is the one you're gonna judge by and then you've got sort of your mass-market emissaries and none of them have anything to do with 3d no and you've gotten rid of 3d sort of across the line what happens it's just over we did a lot of studies around 3d and what people are using it for if they were and why they were buying it why not and we came away with the fact that we didn't think 3d was important anymore and we didn't think it was impact for the users so instead of putting a feature in people don't want pulled it out and I think that's one thing we do different as well we view our job as not only listening consumers but also curating the experience and the products they get so instead of just throwing everything in the kitchen sink and the cameras and gesture and voice that doesn't work and all this crap into a product we actually trying to figure out what's the best user experience curate it down to what really matters and in our view 3d didn't matter all right man what's always is active good thanks