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Is it Prime time for Amazon's smartphone? 90 Seconds on The Verge

2014-04-15
Jeff Bezos has come a long way from selling hard copies of RL stine's goosebumps I'm Nathan psyker tanned this is 90 seconds on the verge is this Amazon smartphone BGR claims were looking at an early prototype wrapped in a protective case to conceal its true design here's the interesting part it has five yes five front-facing cameras rumors have long pointed Amazon smartphone having a 3d experience with the cameras being used to track your face to give the illusion of a 3d space but the bigger question is why would Amazon want to enter the highly competitive low-margin smartphone market in the first place amazon has already proven it can be successful with e-readers tablets and even set-top boxes but those will always be secondary to your smartphone or device you always have with you amazon also has a major advantage over even Apple and Samsung it can compete on price without subsidies and doesn't need carrier partnerships amazon.com is already the world's number one online retailer and right now five months top six best selling electronics are its own devices it doesn't need to be on actual store shelves to generate sales and Amazon's philosophy is to sell devices as close to break even as possible the kindle kindle fire and fire TV all of one important thing in common they're all basically storefronts for Amazon to sell you books movies music virtually anything and smartphones are more or less the only screen left to own according to The Wall Street Journal amazon is expected to announce a smartphone by june with plans to ship it by September for more on Amazon check out the verge coming up Jeff Bezos unveils the kindling fire it's perfect for burning all those books you just rebaudiana kindle
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