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Living in a material world: how new technology is shaping fashion

2014-02-26
I'm Valentina Palladino with the verge and this is an emotional sweater no really think of it as a mood ring but on a much larger softer scale this is tech and motions wearable fashion show an offshoot of the New York Fashion Show where designers show off what the future of fashion is going to be until now we've only heard about how tech companies can make more fashionable products is the pebble Steel's design the best first SmartWatch can Nike make its fuel band even sporty-er will Google glass ever look normal but while everyone has been focusing on the consumer electronics world the fashion industry has been playing we saw jackets and bags outfitted with tracking sensors that would alert you if you forgot something these come from the up-and-coming designer Asher Levine who's worked for the likes of Beyonce and Lady gaga I collaborate with different technology companies and integrate their technology into you know various products that we make here I'm inspired by biology in nature and as you can see like the inspiration is like you know grenade meets reptile and then it integrates a phone halo tracker device and what it is it's a chip that tethers to your phone via bluetooth if you walk away from your bag or your bag gets stolen your phone will beep and if you can't find your phone then you just use the chip to beep through your phone to find your phone in addition to mood enhancing garb we saw 3d printed shoes that yes you can actually walk in some designs are rather extravagant with the fluidity only possible from 3d printing while others just look like your basic department store shoe but many of the best designs are the most subtle leg ministry of supplies classic business where it's special fabric acts like a battery absorbing and releasing you need depending on the environment but it looks and feels just like your favorite dress shirt some of the biggest ways that fashion can use technology won't be so obvious or outward-facing its integrated sensors and 3d printing detailed patterns it's technology not as the final product but the toolbox from which ideas can come from and designers can now experiment and produce these faster and cheaper I don't downtown shop we like create different types of materials and you know as you can see in many of the things that you know we make out the shop it looks like it could be a skin from an alien or a skin from a prehistoric creature that's what I kind of wanted you I I wish I could get that prehistoric crocodile skin right now but unfortunately that was 30 million years ago so we do is we use different material innovative processes to create the skins that I actually want to use some of the ideas we've only seen in science fiction are now starting to become a reality it may be a ways away before we see these things in our shopping malls but the fashion industry is already working towards that the line dividing tech and fashion is rapidly blurring and traditionally designers have been plagued with the age-old question of form versus function but the next generation of designers will be asking an entirely new question why not both
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