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Microsoft Surface creator Panos Panay talks power, performance, and 'lapability'

2013-09-24
Microsoft had just announced a to new surface tablets so you got surface 2 and the surface pro 2 now they don't look too different to last year's models so apart from a sort of silver Edition on the surface 2 but underneath they've added a lots more battery life a lot more power and much was really trying to explain why you want to purchase one of these this year so we sat down with Panos Panay the creator of surface see what's really changed this time and what's really happening with the future of surface 2 things to think about one it's it's time for the next generation yeah had to be they have to be faster they have to be longer battery life we had to innovate innovate innovate and the thing I didn't Hammer really hard but to get it in a better package we have a whole team that looks at this and says ok hey we need to make this product laughable I don't even know what that word means we just made it up and we're like soul app ability and we just keep making up more words around this and at the end of the day we need to solve the problem for using it on your lap to get to the second angle of the kickstand there's a ton of research on what's the best angle and you know whether we used I use the joke but it was true whether you're 5/8 or 65 now this product is going to work for you and the other thing was stability in the lap so that angle with the stability and that gap to create the stability where the two things we studied with users over and over the beauty of this product is we're able to go out and talk about it when we created the original surface RT we did that truly in like a vault lap ability wasn't just about the angle here take this for just a minute and so these are the type cover twos these products are brand new now they're thinner they literally are a millimeter thinner than the original type cover they're mostly you feel it right so super rigid they don't bend at all they actually only Bend enough to make them a comfortable personal device and not more than that if I make them too rigid you're like dude these things are like steel what did you put in here they're weapons but now it's at that point of rigidity where it feels great so when you do put it in your lap you have no bending and you can get the full typing experience so put it in the other angle first and see the difference so now you get a little bit scared and uncomfortable because of that wobble that's a that's the problem now you go here and that's gone and it's definitely good that's all we solved for we didn't go and put 22 different angles in there and try and create something that was going to be fake because it takes away from it being a great tablet but we were able to go out and solve you'll feel the key switch a little bit being a lot shorter from the throw perspective just type on it for a day and you'll find yourself typing faster the mouse ISM is a little bit different check it out you're using a modern trackpad so when you swipe from the left here now getting the charms I was wondering what up on them yeah so you know this is just exactly what you'd expect from that generational improvement we're working on a lot of stuff the one thing I'm clear on from a brand perspective what we're going to accomplish is we're going to continue to make products that help people be more productive I mean they will continue to be various shapes sizes everything you can possibly just come just open your mind up and I'll open it with you are the work we're doing is how we're going to continue to integrate all of Microsoft into these products bring them to life for people and then we'll look at all the different sizes and opportunities and forms that come with that and that's what that team is doing right now so obviously a lot of your competitors have got 7-inch products and 8-inch products yeah if you were looking at that from a Productivity aspect how would you make that sort of device but now if I told you how I would do that I'd be giving one or two many things away that's but it's a great question and it's the right way to think about it yeah this is you think could barely be here here's what I'd say there are so many amazing productivity opportunities out there that people can love and then learn to love their devices and have fun with them on top of it and size is a big part of that a massive part of that there's lots of smooth changes to the surface too and the surface pro 2 this time around but will they be enough for consumers to buy a mic source is clearly invested in this surface project and it has a future and it's something that we're clearly going to see in the coming months ahead you
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