Gadgetory

the past five years have seen a dramatic shift in the creation and distribution of visual media digitally shot films now regularly win Oscars HD is the baseline standard at home and 4k content isn't is saving theaters it's shaping up through the latest front in the battle for the living room the industry is changing through in place that's most evident is right here in Las Vegas Nevada this is where the National Association of Broadcasters holds its annual trade show it's a place where the people making tomorrow's tools coming up with a creative individual that will end up using them this is nab 2013 here on the show floor there's big name companies like red canon and sony as well as a lot of smaller vendors every type of film making equipment imaginable is here there's one constant theme 4k it's here and in a big way sony which has been pushing the industry towards 4k capture and distribution showed off to new prototype cameras for video and taking stills one look like a futuristic DSLR but the other borrowed a lot of design cues from Reds line products the company also priced its home 4k media player which will be priced at six hundred ninety nine dollars later this year and what if you're hungry for even more resolution red had a clean room on the show floor where was upgrading owners of the red epic to its new 6k dragon sensor have you know the name phantom you know it's all about slow motion and this is the phantom flex 4k camera can shoot a thousand frames per second of 4k footage this here is a prototype it's not working about four weeks ago with a 64 gig capacity there's a number of different capacities you can get you to about 5 seconds of footage what's that like in playback and a thousand frames per second that's three and a half minutes of footage now price on this the bare body itself is going to be about a hundred thousand dollars but a full kit we got 140 so obviously this professional level gear so you're not going to be basically buying for yourself and now we know it's interesting you know this right here is the original phantom flex that has 2,500 frames per second at HD resolution that technology has been evolving so quickly they can make it even smaller which brings us to the mirror now this one basically shoot 1500 frames per second in HD resolution at a much smaller form factor this runs around fifty thousand dollars all these cameras capture fantastic high frame rate photography and I want one I want Oliver as technology has advanced it's enabled professional level hardware to get both smaller and more portable cameras can go places they've never been able to go before but making that footage looks smooth and steady presents its own set of challenges we're going to free flies we're looking at the movie this has taken the internet by storm the last few weeks the camera stabilization system users digitally controlled gyroscopes with electronics you can basically figure your digital SLR in here or the lightweight cameras and get some really really smooth shots you wouldn't be able to get otherwise it's a pretty exciting example how you can go and get some really creative shots without a huge bunch of the equipment that you don't have to use we are a creative technology company that makes creative tools for creative minds so I mean like NAB couldn't be the more perfect show for us because there's a bunch of geeks that are super creative that's us you know I mean we are we are the nav crowd so we took our professional grade zenmuse camera stabilization platform and have built an end to the Phantom this crazy have responsibilities it's very responsive that goes exactly where you tell to go just like that just like that let it touch the ground and then just drop it down nice flying man thanks to people are taking things to another extreme this is the steadicam curve it's a motion stabilization device for your GoPro camera the city came as a company behind the original big full body rig who uses stabilized cameras for motion tracking shots you see them in goodfellas you see them in the shining this is a small version of it first thing lots of smaller cameras like this go out he'll be find a way to make these shots you know a little bit less shaky this looks like it's pretty stable so so now I'm going to take this out and go different book nights it's not this consumer cameras changing the game we're also seeing traditional consumer electronics tripling up the food chain and opening up some exciting possibilities this is the bond to from Terre des hooked up to your camera it can bridge your footage into h.264 video and then put to that over the Internet there are six USB port so you can just plug in stock sticks from Verizon t-mobile AT&T and they say they sense it too teradek servers and it reconstitutes it and from there equal footage wherever you want you know on the air on the internet directly and what's really cool about this thing is it takes it used to be you know you need a satellite truck to do these things before and I can do it in this little box right here that cost about four thousand dollars you had the six obviously but basically you can take a camera on the field shoot something and have it on the internet or anywhere else you want right away with just this little box in a lot of ways we're at the dawn of the golden era technology and creativity are opening up possibilities that were only dreamt up just a few years ago while the gear itself is exciting that's really only one part of the story the real payoff is what directors cinematographers and other creative professionals are doing with this new generation of tools and to reap those benefits you don't need to travel to Las Vegas just open your eyes yes