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New Apple TV app first look

2016-10-27
they got stealin with the verge I'm here with the new TV app on the Apple TV so this is just regular fourth generation Apple TV you know you love it but what's new is this new app which is just called TV so if I bring out to the home screen here you can see it's right there it's called TV I can go select it I open it and what it really is is kind of a new home screen for all of the video apps you have on it on the Apple TV so if you've got Showtime HBO Fox all that stuff on here it's going to start showing you the content that is inside of those apps so you can jump right into it so I can hit Modern Family it's going to show me the modern family page it's gonna say it's available on Hulu who's on this one I can hit play it's going to switch me over to Hulu and start playing it right away what's interesting here is that I'm in the Hulu app so if I hit menu I get dropped back into Hulu not the TV app but Apple has remapped this button the home button on the Apple TV remote so if I hit that instead of going to the home screen I go back to the TV app to where I was so all of these apps are on this thing there's also a store page in here so I can go over here hit store it's going to show me a bunch of the other apps I have available if I have a TV provider like Comcast or Time Warner or Verizon I can pick all of these apps that are supported by those TV providers there's also now single sign-on the Apple TV so if I open the ane app here and hit install and then go and sign on to the a any app that sign-on credential my Comcast grandchildren Verizon credential is going to be carried over to all of the other apps that are supported by that cable provider so really what Apple is doing is its reacting all the content from your cable subscription apps from your other subscription apps like HBO now and showing you the content inside of those apps in kind of this new home screen format but when you start to watch it you still have to jump into another app it's a little bit messy kind of feels like you should be able to watch everything inside of here but this is where Apple is right now now there's one huge important caveat here I don't know if you've noticed it none of this stuff is Netflix content as far as we know right now Netflix is not partnering with Apple to put their stuff in here but Apple tells me very confidently they're working to add new partners all the time hopefully Netflix will be here Netflix is of course a Maine Apple TV app so you can just go download a Netflix app there it is right there but it is not included in the new TV app so that's new TV app it's a really interesting way to kind of find content and see content much more interesting Lee series also been expanded a little bit so you can ask it to just play the game it'll play live TV it'll find more stuff but the big news here is the new TV app which lets you find things a little bit more easily than before
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