I've seen things you people wouldn't
believe TV so thin they make the latest
iPhone look fat I watched organic
light-emitting diodes later in the dark
in Brandenburg Gate the promising beauty
of Allah TVs have never been up for
debate but now there's a question that
rises to the surface would it ever be
available for us to actually buy as
right now we have not made specific
dates public because we're still in
testing phase but if all goes according
to schedule we hope to have oled TV
shifting to specific markets in Europe
North America and Korea before the end
of the year over the years and internets
trade shows have seen Samsung and LG
fight a cold war over OLED TVs sony has
a moving part of it every year we see
something you see them grow ever larger
and more sophisticated and we're more
beautiful but they never made the leap
large OLED screens are very difficult to
mass produce what we have been working
on and other companies as well is how to
get the yield rates to be higher we know
how to make it we know the intricate the
physics behind it but it's actually
turning them out in an acceptable number
that's always been difficult because
obviously cost is very high when you
don't have large quantities
other conventions like Eva here in
Berlin are usually great predictors for
the next technological change when it
comes to older TVs it seemed fated to
serve as the stage for crew exhibit of
an elegance and beauty that will forever
remain out of reach the fact is that we
have them I've seen them in large
quantities it's just a matter of getting
them in into consumers homes living
rooms it's definitely here to stay and
it's something that we're betting a lot
of money on it would not be a big part
of our strategy if we wasn't real
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