Gadgetory

hey guys it's unite with average i'm here with phil mono president and CEO of sony electronics and you're here in New York just to show off kind of all your newest stuff you've got on the el otro electronic side of shouting yeah that's right we asked to your good guys to come in and come and see our latest and greatest but we also took it little step further coming out of CES consumer electronics show we announced our 4k TVs and you know a few other products great products but today we wanted to show you a side-by-side comparison against our competitors product so that you could judge which was the best experience or best audio or best picture so pretty brave move and I think it shows the confidence we have in the product line so you know so you know what I got out of this was that you're here you're showing off your products against your competitors products in some case it's very traditional you have a TV they have a TV you think your TV's better I think everybody understands that story from Sony but with your headphones it's you're entering kind of a market that you haven't been in before so they have fashionable style headphones and now you have fashionable styles headphones are you trying to say that your product stack up next to theirs directly you know we've always been in the headphone market you know we've always had a major share in the headphone market the key difference is and really what I wanted to explain today we are the go-to headphone manufacturer for the professional end of the industry we've been in there many years and if you go to rent recording studios today you'll see them wearing Sony headphones because it's a trusted representation of what happens in terms of the recording studio and the monitoring of the audio output in the mixing so those professional producers and mixers use Sony headphones by a long way and it's not only in recording studios it's also if you've got a TV stations or radio station they've got so many headphones on in the majority of cases so you're trying to bring that experience to the consumer I think it's important that it's understood from a from a professional end of the market that we are the go-to headphone because of the quality of the audio the true representation of the audio output and then using our knowledge and our experience and technology put that into our consumer orientated headphones so that you know you or other people can hear the music as it was meant to be had heard and how the artist want you to hear it yeah so the other thing constructing about today was apart from the tablet the Xperia Z tablet which is very interesting very beautiful what you shut off is very traditional sort of consumer electronics from the electronic side of Sony but the company has talked a lot about the one sony initiative the need to bridge across the company and the two hottest sort of segments that Sony has are the mobile and the playstation 4 and you it's not that they're not here it makes sense they're not here they're different divisions of the company but your integration up through the company into those products is was not really evident is there is there a reason you're so tightly focused on just the consumer electronics portion here no so then it's great insight so thank you for that the reality is we are extremely well-connected and I'll give you a concrete example we showed today are 84 inch TV it's stunning and you know it's full k out for a high definition so it's a completely different experience when we launch that product into market in last November and as part of that launch we work with Sony Pictures our movie company and we remastered several of their blockbuster in fact 10 of their blockbuster titles amazing spider-man and then salt and Lawrence of Arabia into native level 4k content and we package that together on the server together with the 84 inch TV with the tablet so that there was a world's first experience for consumers to have native 4k movies in their home so that's you know from a Sony Pictures point of view that's their assets yeah from electronics it's the TV electronics we put it together we deliver to the consumer if we're more concretely talking about the sony Mobile sigh then the Xperia Z will be part of our go-to-market approach we're talking about near-field communication and one touch we have some great audio product out there in terms of our speakers and our audio ball that always gets a giggle but so the Xperia is that will be one of those products that we show demonstrating that one time so what if I didn't push you on the tablet on the z it's that is the hear you showed cameras televisions headphones right right which sony is sold for forever yeah and then there's a tablet which is a very new product category which is potentially explosive product category which is very different than the traditional other products and I would say your focus was on the traditional products and less so on this kind of weird hybrid yeah that blends the elements of a television it has obviously the technology from the mobile side of the business correctly how do you how do you see Sony transitioning and having focus on both the mobile stuff the weird new products and the traditional products so today we showed the Xperia Z tablet right and we're demonstrating that in conjunction with the TV and how it's your your second screen and the unique application we have their TV sideview as you can play with the content that you can see visually on your tablet do you think the tablet is more of a mobile device a television device or a computing device so our opinion is we have the xperia z handset and that is truly mobile right so it's kind of for the consumer now the center of the world and your social story etc and when you're out and about that you'll go to device I believe that when you have your tablet that is a partly mobile but predominantly in home device and used as a second screen because our experience that mobile phone device is a 5-inch screen yeah but the xperia z tablet is a 10 inch screen so obviously if you're at home and you can lean back and interact with your TV and also have a social agenda social media gender it's a better experience on a 10-inch so you have to look at what is outside world in home world and then what is the best product offering Sol Siler's eight your needs well you have an LTE version of the tablet will you do it maybe 3g 4g hspa+ I think that's the natural progression isn't it but if the tablets mostly an in-home device you need it are you seeing consumers a sport I said mostly but of course then people on the road in business will have a need for an LTE device and to use it for productivity purposes yeah so really depending on the consumer but we're focused on on satisfying the consumer yeah and of course understanding their habits and bringing the solutions they need yep so we talk to you about the tablet as a second screen i think is very interesting like that is actually explosive use of the tablet and growing very fast and now you've got these new televisions is there any direct integration between the tablet than TV so at this stage not you know we have some ideas that I'll talk to you later on okay but you know we're using our tablet it has an infrared it's probably the only one on the market now where you can control not only your TV but your home audio equipment and you know whatever you have at home but we also put unique sony developed applications like TV sideview which is giving a much better user interface to control and understand the content that's on your TV box and also share with your friends and social media and you know i'm watching this and what do you think all dive in and understand who the actors are and what other movies or programs they've been in so it's richer experience with bringing their so talk about the TV it's obviously a 4k you're talking a lot about upscaling yeah a lot of x-reality all the stuff you're doing to make 2k content look better yeah but at CES my favorite products es yeah it was a Sony product that doesn't exist it was a circle with a light in it had said prototype 4k player yeah is that any more real if you put chips inside the box yet so we were teasing us yeah I mean it was I know I know there's a circle with a lot but we have to put context on this so with our 84 inch 4k Ultra high-definition TV we ship it today with a server and preloaded content and that's just like a decent hour it's a PC time but it's got some tricks in there to make sure the the consumer experiences you know great wonderful but in addition to that now we're working on a home server that will allow in the summer a download service for 4k content okay as well as we have sony entertainment video unlimited so you'll be able to get access to HD content as well yeah and well that's another service not maybe a little bit fictitious at the moment but a better player and it was beautiful it was my favorite comments yet it's come i'm not i'm not even kidding i showed i took four people buy it just to see it I said this box in the light is the best thing in CS so I mean Sony is brilliant at design cosmetic design and industrial design we do it beautiful we got one of fun engineers so you look at the TV there's 55 and 65 and the magnetic fluid speakers that point that you rather at the ball and give you that dynamic sound output and you see that server you don't want to hide it in the in a cupboard right you want to put it on the wall it's beautiful well sir but it's functional as well what you know wondering and I know you can't talk too much about the ps4 yeah but that's the natural there are two things that I want to ask you about one is they didn't show us the ps4 the ps4 launch event because they said we we don't want you to think about the box we want to think about the controller yeah and second you're building a download service for 4k yeah is it going to work on the ps4 have you thought about it working on the ps4 do you know it's a little bit like we showed the server mock-up as you said at CES and you thought it was beautiful but you couldn't get any details right and then we showing it again you were giving it a little bit more as we go along so similarly for the ps4 will give you more details in due course but I promise you you will not be disappointed over and in terms of other 4k distribution yeah downloads might take a long time right the files are will be big are you anticipating it they'll take over night are you thinking they'll take a few hours they start instantly yeah the size of a typical movie depending on the length of movie you're talking 100 gigabytes and plus right enough so then you come in two variables about how fast is your broadband at home or do you have optical program like they do in houston where then you can get the movie down there pretty quickly yeah so that is one of the challenges that we we have to work through and for our summer launch of our service we've got some very good ideas that will make that a comfortable consumer experience and then looking to the future we we need to develop as an industry new compression ratios yeah and technologies and that down dialogue is inactive progress at the moment is there a I mean I you talked a little bit of a blu-ray and the progress we're making yeah is are you anticipating a physical distribution for 4k as well I'm not discounting it okay you think it'll be download primarily so I think the whole world is moving more and more to download consumers are used to download right and streaming so I don't want to discount the good work that's going into potential physical media distribution but that's an industry association and they're working hard but for the summer we will bring this download service first to market world's first and compelling content than a you know why the catalog catalog or content for consumers to enjoy with Sony 4k Ultra high-definition TVs all right well thank you so much for I was always pledged our pleasure thanks very much yeah good to see you