Gadgetory

okay this is josh from the verge and we're here with dr. Paul you Jacobs the chairman and CEO Qualcomm and we're going talk a little bit about what they're working on right now and see what the future hold in the last few years there's been a real explosion in mobile and you guys were there obviously you're there on the comm ground literally on the ground floor of that yeah and well not literally but you're there very early how is that how has that changed how how you do what you do I mean has it changed it at all in the sense that you're now consumer-facing you're making product Snapdragon has become a kind of household name when it comes to mobile devices has that change the rate of innovation that you feel like you need to have has a change to your pace yeah I don't think Simon we really had been trying to drive the wireless internet for a really long time within the very early days of CDMA we actually put the Internet protocols inside the phone now people didn't know it was in there because it looked like it was one of those Hayes modems the eight EDT blah blah blah and made all the noises and stuff right now what's cool is because smartphones are so popular now there's other ways that we can innovate so we used to innovate a lot about the radio technology we still do a lot of that because there's so much data demand but now we're innovating on the cpu you know the microprocessor technology the graphics technology Wi-Fi and Bluetooth connectivity technology just all these different areas where we can add like extra functionality into the device and now we're actually going up another level so we've been doing augmented reality for example so kind of platforms of technology still enabling other people to build their stuff on top of our stuff so tell me what view Fauria is all about what you guys are doing with it it's a platform for app developers to build vision-based augmented reality applications I can actually take my cell phone now with this phone yeah point at this phone recognize the surface of this phone and I'll be able to superimpose instructions on top of it that show me how to perform a simple function and it actually annotates the buttons I need to push away in the order I need to push them wow that is cool kind of like when you get directions in google maps and you're doing the kind of step by step instead of the navigation you're kind of going but it's for a physical object that's right yeah so any really cool anytime you've ever seen one of those user manuals with a line draw that's trying to show you how to point or put something together perfect opportunity for augmented reality do you see applications for this for things like mechanics working on a car engine absolutely got a camera above it it can kind of tell you everything that's going on you know where all the pieces are I mean I guess a mechanic might know but obviously every day engine is different right is that the kind of thing that this could be adapted for absolutely could be for repair it could be for do it yourself at home learning to fix something it could be for assembly of something that's complex anytime you need visual instructions to supplement and help you in a particular task with physical objects it's just being put into play by any companies right now or is this still in the kind of testing phase this was developed internally at Qualcomm but it was developed using our commercially available platform so any developer or third party could build these applications and deploy them commercially today well very cool okay thanks so much thank you really appreciate it