Gadgetory

hi a flower the Virgin here at E 4 2012 in Berlin and I'm taking a look at the brand new Samsung Galaxy camera the sounds they just announced the name pretty much tells you everything you need to know the galaxy part till it's an android device it runs 4.1 jelly bean and the camera part tells you it's a camera has a 16 megapixel backside illuminated sensor and has the shape of a compact camera very much like one of those mirrorless devices that you might have seen from Sony Sony's next series or samsung NX series the only difference is that the sensor is obviously is not as big as not an aps-c sensor but it kind of compromises balances the two things it's very much like any other smartphone in the shape of a camera so what that means is you have your power button you have your usual Android software keys actually they're not that usual because most most companies Samsung included are still doing capacitive keys but in this case is Android 4.1 jelly bean and you have software and your menu buttons on here so there's basically no bezel round sides the back is essentially one giant 4.8 each HD display that you can use which is probably facilitated by the fact that it's significantly chunkier than your regular smartphone but we don't mind that it's good and it's useful and other sides you'll notice there's a flash button there's a power button which functions very much like usual power button on android phone you have micro USB connection and it takes a micro SD and a micro sim card because it also has free g + 4g connectivity it's a bit regret about it uses micro SD rather than a full-size SD card but that's just what you're getting here it also has Wi-Fi there's a whole heap of software features of Samsung is added to automate the processes of taking sharing editing pictures so Samsung is we tried to think of absolutely everything and splice the camera and Android phone and this thing should be coming out in quota for 2012 with free g + 4g connectivity for a lot of things that we're talking about here d phi me know if you think about the new galaxy note 2 or what we're doing here with the galaxy camera it's about taking the best of technologies and putting them together so if you look at something like the galaxy camera where we've got kind of we have great optics we've got great camera technology but then there's this ability to with the android ecosystem and kind the Android jelly bean operating system the ability to take advantage of a lot of these features and do a lot more with a camera they can do before so if you think about I mean kind of how we approach markets is what a consumers want to do with them what you want to do how do you take photos lots and lots of people are very comfortable taking photos with their smartphones but basically this kind of takes that shooting experience and extends it now kind of to the experience that we do with a really good point shoot I would think of the market for this the same way I think of a lot of our markets their consumers kind of every price band who are interested in doing different things so for camera consumers it's going to be exactly the same thing this is a high end point and shoot camera because of the connectivity features it's going to be marketed in unique way with carriers I mean we haven't announced specifically how we're going to bring it to market yet but because we're going to be working with our carrier partners for connectivity and some of those things to maybe a unique way for you to get into the camera markets and perhaps if you think about the US market subsidized or something like that so I think it kind of exists coexists with the rest of the point and shoots its kind of being at the high end and the rest kind of cascading down from there this is absolutely a camera first I mean basically it's let's leverage the best of our camera technology and extend that with the power of android