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Sony CES 2018 event in 7 minutes

2018-01-08
good afternoon and greetings to you all it's really great to be back here at CES to participate in our consumer electronics industry's annual gathering of the best brightest and of course the most innovative one of the highlights of our camera lineup has been a full-frame mirrorless alpha 9 which features a silent shutter that is a game-changer for certain types of shooting where the shutter sound has compromised your ability to get those magical and spontaneous shots that you are all after the Alpha 9 also features industry-leading 20 frames per second high-speed continuous shooting with accurate focus and exposure to capture moments nearly impossible to do in live sporting events like the moment of impact with the golf ball here incorporating the same 1-inch type image sensor used in our claimed rx 100 series cameras is an ultra compact waterproof and robust form factor the RX zero allows you to take stunning shots in any condition when the rx0 is combined with our optional accessory camera control box which we just announced today you can connect up to a hundred rx0 units together Sony Mobile has continued to advance our flagship Xperia smartphones mesmerizing users with impressive super slow motion technology at 960 frames per second which is stunningly fast you'll have video playback four times slower compared with any other smartphone as screen sizes get bigger and bigger providing a superior picture quality becomes even more important to your satisfaction and having a technology inside the television is the secret ingredient in delivery the quality imagery that you all desire and that is why we have focused on developing a proprietary picture processing technology that optimizes picture quality whether you are viewing sports movies streaming content or playing video games we now have a new OLED lined up to show you here at CES that will provide access to our premium level OLED TVs to even more people around the world these OLED TVs feature Sony's unique 4k HDR picture processor called x1 extreme for those of you who seek even more immersive acoustic experiences in your home our new sound bar is a perfect match with your Bravo it is the world's first 3.1 channel sambar that supports Dolby Atmos bravia sois activation is improving thanks to the built-in Google assistant voice activation in command also worked with smart speakers such as Amazon echo Google home and of course our own smart speakers and all of these models will be available beginning this spring we're also working on the future of TV technologies focusing on creating the next generation picture processor for our TVs here our prototype x1 ultimate has twice the real-time processing power compared to the current x1 extreme x1 ultimate optimizes and delivers unprecedented picture quality whether it's for a 4k a ke LCD or an OLED panel 10,000 nits that allows for approximately 100 times wider dynamic range compared to the current TV broadcast standards and that is the maximum brightness that the HDR format can express and here these are our latest truly wireless sports headphones so in addition to their exceptional sound quality for the first time in the industry we have achieved both noise cancelling and splash proof in a remarkable compact cable this form factor and they will be available in both truly wireless as well as behind the next styles and are arriving at retail in the spring if you want to bring the exceptional audio and visual entertainment to your home but minimize the presence of gadgets in your personal living space we have a new life space UX projector now with built-in speakers I strongly believe that there is still room for even more innovation in consumer electronics you know when Sony's consumer electronics business was struggling over the past several years I was actually asked often why I was retaining those business units but quite honestly the answer was absolutely clear to me and that is because there was still so much that we can do to innovate to bring you the most meaningful creative and entertainment experiences through all over Sony products the Xperia hello is a communication robot developed to become a beloved member of your family it can recognize each member of your family with its face detection and also assist you via voice command launched in Japan in November this miniature personal robot provides essential information such as news traffic and weather information as well as video chat and today we're very excited to introduce one of our latest accomplishments announced last fall in Japan once again I bow thank you I bow is an autonomous robot and will quickly become a member of your family right I bow now because of eyeballs artificial intelligence instinct technology over time I Bowl actually recognize you and also deepen its emotional bond with each and every one of its owners the new eyeball is also connect to the cloud via wireless network and continually accesses knowledge accumulated from its interactions with its users it is at once a charming companion but also a technological feat and this is exactly the type of product that delivers condole technology that inspires emotional involvement and ladies and gentlemen I bow is just the beginning thank you for coming today and on behalf of all of us here at Sony we look forward to spending time with you right here during CES thank you very much thank you
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