Gadgetory

everybody welcome to the verge lounge here at CES i am joined very excited Mike Fasulo the president CEO of sony electronics North America is here with me thanks for joining us well great to be a lot so I gotta say you had a pretty quiet set of product announcements yesterday I love Ivan live audience and he knows like eight years now it's one of my favorite CS traditions is to come to the big sunny show the estuaries a little quieter than normal there it's a TV show where all the tiny think it was quiet at all maybe my voice was a little a little quiet you know everyone's going to talk about tvs and and we talked about tv's last evening and look all I can say about Sony television is and with our 4k upscaling and now with high dynamic range yeah customers should go to the retail shop and visually look at comparisons everyone's gonna talk about speeds and feeds and technology but really it's a bits look yourself at the picture and then choose which one you like best I'm very confident you'll judge Sony the deviance trees are looking for an upgrade cycle kick off and we for a minute it was 3d that kind of didn't happen 4k was here and now it's really HDR and from my perspective it feels like HDR is the thing that will kick off the big upgrade cycle is that how are you looking at it are you kind of looking at more broadly well I think porque is what's kicking off the upgrade cycle HDR is taking it to it yet another level yeah and you know when you look at at the content and HDR it's really how the director intended it and just you know it's its lifelike so yeah that the cycles in play now but next this coming year 2016 is can be a great year your television okay so from the pinnacle of visual technology to the future of the paths of audio technology to it so i gotta say record players like a theme of the show we've seen a couple of turntables you guys just put up this i would say beautiful turntable it's very sleek and designed and it's kind of a hybrid product right it's go go through it with me it's really cool so what I thought I the road is everything about what's happening right and innovative so I thought rather than then carry television I bring some really need innovative products you know vinyl LP is is such a resurgence and it's what's so great about it is it's hitting all not only John Rizzo music but segments of population yeah lana yells love it just as much as I love it so with this device here it's a really cool device because it doesn't number of things one you can listen to it as a record player in analog stereo and it has capability to rip yeah through DSD in high res audio so you can actually take it with you on your smartphone on your PC on your tablet and have high res on the go what do you think is behind this there's a there's a boom in vinyl sales con sir I was telling me yesterday that Sony Music had to go and find some refurbished vinyl cutting machines because the demand is so high what do you think is driving that it's one the one time on the ones I were talking about how the television cycle is accelerating because the content side can be streaming so much more easily and on the other hand we're saying people are buying vinyl records again so much of the it's CES 2016 you're putting on record player yeah what's behind that here who would have thought right now it's cool I mean you know the texture of vinyl it's different it's happening it's new its new its new I mean so so I'm proud of its it's catching on with a huge trend so any price to release date on this point out really surprising at the show but this will be shipping this spring to summer yeah I think it's fascinating right it is such a 2060 interactive and then onto the and then it's like the crazy stuff so what is this not so crazy well this one this one these two are particularly that you're holding it in your hand you're holding an 80 inch projector yeah in your hands so that's our ultra short throw projector and it projects the screen size from 22 inch up to 80 inch yeah and you can see that it's portable yeah you literally hold it in your hand guys can't see this but it has this like texture it's mean this is a beautiful little device it's I mean it's Sony it's like very well made it has this beautiful texture on the side built-in battery it's long as bad ah good question I got to get back to ya now okay so what is this for that's for either living spaces that you know can't accept a large screen television or portability if you want to project in the office at a meeting you want to project in different rooms in the house it or if you just want to you know project content on a wall for artwork or right now just and so how do you how do you get content into here found you yeah you get you get an hdmi it's Bluetooth cool and pricing least eight on this guy he'll price so this these two objects right here this is a projector this is a light bulb as a Bluetooth speaker and I love this this is so cool yeah well talk about this in second but these are part of the life spice mix which a few years ago was a bunch of really high-end concept products projectors built-in to speak as in like sofas it was like a whole separate room of dreams he had like book an appointment at CES to see and now it's several years later and where the stuff is in my hands we're delivering and it seems like these are kind of Sony's experiments and what new kinds of consumer electronics to look like yeah I mean you know we still put a significant amount of resources in R&D and we're always testing and listening to customers and trying to understand trends and what customers needs and wants are and some of these are novelties yeah you know some of them will be massive ass products i think that turntable is gonna sell in huge quantities you know the ultra short throw projector maybe not but it still shows that you know Sony does lead in engineering and innovation style and design I mean look at the style and design of that no talking about tell me about this this is funny because you you there's a little cube Speaker I had on my desk little sunny cube seeker and it looks like you guys took that speaker he said what if we just put it in a light bulb a mud sure that wasn't good but anyway we'll go with it but I love that little speakers yeah this is a speaker like bowl yeah so the power when you screw it in that's the power source and then it's Bluetooth so you can don't take your music from your phone and put it into light bulb from your PC or tablet take it with you to a party take it with you to another room take it with you eat let me just walk through the take it with you to a party snatcher so you Mike fasulo have arrived at a friend's home for a party and your first move is to go to the nearest lamp and surreptitiously screw in a different light absolutely if I could screw your attention to the door I dunno all right so I mean you'll be seeing missing light bulbs of people's like I always say technology changes culture and if we can get to the point when everybody has their own light bulbs and they're just sneaking around parties that'd be great so these two and I just wanna focus on the life say stuff for a second it really does seem like he said some of these are going to be big products some of these are going to be novelties where do you see the line like are you are you are these experiments in the market that you're seeing where the consumers respond and then you'll invest more or are these like this is this is Sony's vision well I I think it's a little mixture of both their call them experiments because we are seeing the life space you know how people live change and there are trends to smaller living spaces and you know flats and studios metropolitan areas you know that whole American dream of a big house with a white picket fence that doesn't prevail cross whole generations so it's not only experimental it's actually building devices and innovative devices that can get you audio video good audio video in difficult spaces to get equipment into with these type of devices so from that point of view you know it is following trend from a point of view of how mass the market is then maybe experimental a little bit of novelty yeah one thing that I noticed both you and cause said yesterday which was very interesting in sort of the con in the context of Sony you mentioned being profitable and wanting to run a profitable business cause mentioned wanting to run a profitable business there have always been questions about how can sony re tvs i think i've been Shin how can they researcher profitable which are profitable why was that theme president yesterday was it more about investing in the areas that are growing was it more about convincing your investors in the broader public that Sony's a force where did that thing come from a couple years ago the theme came from our financial performance all right so and what we've done is we've other causes leadership we've changed our our direction to be what customers give us credit for a premium brand that brings premium quality innovative products to market the only way to do that the only way to get back to significant rd investment is to be profitable so by moving back to our core in NC e this is by the way and consumer electronics yeah particularly in television but moving back to our core capability of providing the best audio and visual quality on the market in a wonderful beautiful elegant design we're now able to capture a premium it's a value in the product but it's a premium versus entry-level market share game right so we're not after market share right we're after delivering to the customer the best experience through audio visual quality and by doing so we're making money awesome and well thank you so much for good measure yeah always push forward to next year yeah we'll be back well with a next generation of turntables amazing all right thanks everybody we'll talk soon