Gadgetory

hi guys I've led with a virgin I'm doing my Stephen Elop nokia CEO right here at Mobile World Congress in Barcelona do you want to give us a quick recap we just finished your press conference which is just announced it yes indeed we announced today for new Nokia products and I think the most important theme from these products is they were products intended to reach more people at lower price points and what you saw today was a number of our great points of innovation from the high-end devices landing in lower price devices including two new Lumia devices and two new feature phones that we introduced today right so most of the presentation as you say is about the trickling down of your high end features into more affordable price points but I also feel like our audience is more interested in maybe the things you didn't announce the things that didn't show up and the things are kind of anticipated and hoped you might show us one of them is not gets happen and I know you usually like to deflect those questions but you yourself I record nokia ball 2011 said that there's great potential in the tablet space markazi sorry last year said that he's spending a lot of portion of his time designing and lockets have so we know you're working on it but when are we actually going to see that materialized in the product and so we certainly haven't announced any tablet products what we're doing right now is watching very closely some of the dynamics that's that are taking place in the tablet market particularly with the introduction of Windows 8 the new surface products from Microsoft and so forth we're really trying to understand the dynamics of that market and to make sure that if we were to enter that market that we would do so in a very differentiated and compelling way so it's an area to continue to study but it's still an opportunity for us right so specifically about the service product do you not feel at least a little bit betrayed by Microsoft because they kind of stole in on your area of strength which was designed you know very high-end design no we we actually think that our areas of strength like design imaging location-based services that we are unmatched in the industry in those areas and so of course everybody tries to work in those areas because they're important to the the person using the device but we are very confident in our strengths in those areas and look forward to competing with whoever the or the company is that may be introducing products so even the surface being out there you still think it can compete with it you see I think there's a broad opportunity for it all sorts of products in the tablet space just as there is in the smartphone space so yes absolutely okay so you and I spoke here last year and I'm let me see and you said you'd never be more confident about your choice would windows phone for a smartphone person is that suitcase that you still confident us absolutely we made the decision about two years ago to place a big bet on the Windows Phone ecosystem and what you've seen in those two years is successive ways waves of products the Lumia 920 is a flagship device the world's most innovative smartphone is clearly capturing the attention of consumers we're very excited now today to be able to talk about a full range of Lumia products from the lowest price 520 all the way up to the 920 and so now we have the building blocks in place it's time to continue to make sure we get these products into the hands of consumers because when they use them they love them so we just have that work to do it's rare enough you just say the nice way to capture detention and it did but you still haven't had that kind of runaway success with your flagship devices and there is this feeling that Nokia's biggest device at least until the smartphones is always the next one is there's always the build up anticipation to the next one when are we going to see this hero high-end device let's say your Galaxy S free your iphone 4 iphone 5 so the Lumia 920 as it was introduced saw lineups of people in the united states in the United Kingdom in China in India we see that product as a beautiful high-end flagship product which is casting the halo effect across all of our other products I get emails every day for example from people all over the world who say we love the 920 but can you do something at a lower price point so I can afford it for example and there in that case we have today both the 520 and the 720 being introduced and so the impact of the 920 is very good as we've said before the demand for that product exceeds our supply even today and so we're in a situation where our expectations that device are clearly being sarcastic we're pleased with that and of course as I said at the end of this press conference a few minutes ago there's so much more still ahead here in 2013 so there's lots of excitement still to see no it's understandable and surely it's good for consumers for you to bring those features down in terms of affordability but at the same time again Apple and Samsung are selling their flagship products add those price points so evidently there is also a market for the high price points and the question is how long can nokia sustain this focus on the lower in the mid-range in terms of at least volume sales without really competing with those big brands what very time we are really competing with those big brands I was very proud for example late in 2012 just after we had announced the 920 our competitors had announced their flagship products and when people put out there and said these are the products that are leading the pack there were three or four products listed the Lumia 920 was one of them we've clearly established ourselves as a company that can compete on that basis we have work to do to get that information into the hands of consumers to make sure that in a retail sales environment they're being well presented and all of those things but we've demonstrated the ability to do that so we have the capacity to do that and we'll continue to do that while at the same time making sure that we're increasing the volume of our sales by driving to lower price points with some of that same great innovation so let me just bring you back to last year's MWC again when you and I spoke you said particularly with respect to the PureView 808 that 41 megapixel sensor and all of that oversampling technology you said the reason you bring that to market was because that was going to be one of the devices that people going to remember we are not seeing that same level of technology that same level innovation this year and a lot of people again hoped that over the past year you might have been able to combine that exact photo 1 megapixel sense with Windows Phone firstly would that ever happen maybe will we ever see it exactly when we're going to see the next big innovation step from not yet so I'm not going to make future product announcements on the day that we are announcing a whole bunch of new prada but one thing I'll challenge in your question is the Lumia 920 also was a major groundbreaking device with the first use of mechanical optical image stabilization to create great low-light photography what you're seeing from the PureView collection of technologies whether it's low-light capabilities lossless zooming like in the PureView 808 and a variety of other things that are still ahead are all sorts of amazing technologies and of course you should reasonably expect to see us keep pushing on that because we've said time and time again that's a leading part of our differentiation we are clearly leading the industry in imaging and photography and we're very interested in continuing that so watch this space 2013 is going to be a very exciting year thank you very much thank you