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Supercut: Sony at IFA 2013, the Smartwatch 2, Smart Lenses, and more!

2013-09-04
thank you for joining us here in Berlin and today I'm going to introduce the latest additions to our incredible product portfolio and consumers want to instantly deliver high quality music clips to video sharing websites such as you to be a Wi-Fi and now sony has the perfect solution the music video recorder to high-performance stereo microphones at the perfect recording angle as an official partner of FIFA Sony will actually invite inspiring songwriters to take part in a 2014 FIFA World Cup super song music competition and the winner will be offered the chance to have their song recorded by sony music's super global star Ricky Martin the introduction of our 4k handycam will enable users to report their most precious memories and today we're introducing a multitude of high resolution audio products ranging from home audio such as ardyss players and receivers to portable audio such as headphones and of course our walk what I'm about to show you is a product that brings together best of all of these qualities packed into one single groundbreaking product ladies and gentlemen this is the much-anticipated Xperia z1 the absolute embodiment of that one Sony ethos a smartphone that is not only beautiful but fully waterproof we designed experience that one to deliver Sony's compact digital camera image quality in a smartphone with technologies and expertise directly from our digital imaging team it's built with an open SDK and we are already working with a talented group of app developers who are stretching its capabilities and building original features and user experiences playmemories online all sync feature instantly they collect all every photo you take on your experience that one or actually any other compatible smartphone tablet or PC and stores them in a engl cloud-based library the experience that one's 5-inch full high-definition triluminos display for mobile with x-reality for mobile picture engine brings you the natural and vivid colors and sharp and detailed viewing experience you expect from a Sony television we've also included the latest ball calm Snapdragon processor and all of the technical specs that you would expect in a premium smartphone in this regard wearable technology is one element of this ecosystem and an area where we're continuing to drive innovation so we actually wanted to take things a step further the cyber-shot qx10 and qx100 are both uniquely designed cameras tailored to work with a smartphone goes right onto the bracket and you're ready to take some photos it really completely transforms your mobile shooting experience with an adapter you are actually able to attach those cameras to almost any smartphone again they're both complete lenses lens cameras and they both feature Wi-Fi OneTouch connectivity Sony's exmor r CMOS image sensor and of course Sony's beyond processor a sony cyber-shot qx10 also features a 10 x optical zoom on a sony g lens while the cyber-shot qx100 features a one-inch image sensor in a Carl Zeiss lens that delivers results comparable to the cyber-shot one rx100 mark two camera that I introduced earlier the experience that one is truly a watershed moment in Sony's history as it will launch starting this month thank you very much you
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