Gadgetory

on this stage 30 years ago Steve introduced the Macintosh to the world you will agree that this too is a very key day for Apple the biggest advancement in the history of iPhone the iPhone 6 and the iPhone 6 plus anodized aluminum back complete its stainless steel Apple we call them retina HD there are a lot bigger here on the left is an iPhone 5s in the center iPhone 6 and on the right the iPhone 6 plus and boy are they packed with pixels over 1 million pixels thinner than anything we have ever made well if you double touch a new generation chip the Apple a8 up to 25% faster CPU performance up to 50% faster graphics performance is up to 50 times faster than the original iPhone it's 50% more efficient than the a7 chip and that allows us to sustain performance over a longer period of time good morning today I am thrilled debut for Juventus of 1.3 million polygons running at 60 frames per second and more than 100 fully animated characters all interacting at once the iPhone 6 plus 80 hours of music listening 14 hours of HD video playback 12 hours Wi-Fi browsing LTE browsing 3G browsing really great battery life well the new generation m8 can tell when you're cycling and you're walking you're running it also has a new ability to estimate distance and for the first time give you credit for elevation as well flights of stairs the LTE an iPhone 6 and 6 plus is faster than ever 150 megabits per second and there's now 20 LTE bands that's the most in any smartphone in the world maybe you've heard of it it's called volte it means we can take the voice data and move it up onto the 4G LTE network makes calls clearer sounding and you always have simultaneous voice and data there's also faster Wi-Fi which is up to three times faster up to 433 megabit per second you can make a standard call in the same way and will go out over Wi-Fi but as you leave your home and transition on to the cellular network the call will seamlessly just handoff and keep going there are great new cameras in both iPhone 6 and 6 plus there's all new iSight camera in it it's an 8 megapixel iSight camera a new generation eyesight sensor in it focus pixels this is called phase detection autofocus best way to do fast autofocus now the 6 and the 6 plus can take they do up to 240 frames a second yeah but which is a cost starts with just $1.99 for 16 gigs 399 for 64 and 499 at that new 128 gigabyte configuration I'm going to start to ship them on September 19 be able to pre-order them starting this Friday on the twelve and the team is were thank you we've been listed the help of a couple of our friends to do some fun new ads dun dun dun dun dun dun dun dun Justin Timberlake and Jimmy Fallon these guys are incredibly fun to work with so that is iPhone our vision is to replace this and we call it Apple pay that's that it is so cool and we've got a groundbreaking NFC radio antenna built across the top and it stores all of your payment information encrypted and securely we don't store the credit card number and we don't give it to the merchants if your iPhone is lost or stolen you can use Find My iPhone and suspend all of the payments from that device there's no need to cancel your credit card Apple doesn't know what you bought where you bought it or how much you paid for it the cashier doesn't get to see your name credit card number or security code McDonald's with 27 million visitors every day and McDonald's is even adding Apple pay to its drive-thru and that's Apple pay thank you we have one more thing it is the next chapter in Apple's story and here it is Apple watch is the most personal device we've ever created and it works seamlessly with iPhone and it's also a comprehensive health and fitness device it's this dial it's called a crown the digital crown includes infrared LEDs and photo diodes that translate rotary movement into digital data the watch senses that you're raising your wrist and then activates the display the digital crown is a remarkable input device it fluidly zooms into apps it enables nimble precise adjustment and critically you can use it without obstructing the display it's also the home button or you can even share something as personal as your own heartbeat it's been laminated to a machined and polished single crystal of sapphire the display also senses force we've developed a linear actuator that provides haptic feedback to complement your interactions it's essentially miniaturizing an entire computer system onto a single chip infrared and visible light LEDs along with photo sensors detect your pulse rate the watch provides a comprehensive picture of your daily activity inductive charging completely sealed it requires no alignment or expose contacts keeping time to plus or minus 50 milliseconds we have designed six different straps and a mechanism that makes the straps easily interchangeable and of course we knew one size wouldn't for everyone so we've also developed a smaller watch with matching smaller straps we've actually created three distinct collections Apple watch the sport collection Apple watch edition technology to be worn to be truly personal this is the current moon phase we scheduled our events on a nice full moon so this will look great here so we've created something called glances if you just swipe up from the bottom of the watch face and if I just swipe horizontally I can see things like where I'm located here at Flint Center the current weather outside Nasdaq stock boy quote and world time where I can see music I'm currently playing on devices around me we're using the taptic engine to give you feedback on your wrist it's just like somebody tapping you on the wrist very gently and even if you're sitting right next to someone they won't be able to tell that you're getting notified it's very subtle but you'll field on your own wrist here's a calendar invitation other notifications here's one from Johnny we've actually analyzed the text that's coming in and picked out some things you might want to just tap on and send back so we can do Siri just by pressing the digital crown here what movies are playing tonight in Cupertino photos up here now though I could use the digital crown to zoom right in to photos and see which ones I'd like to look at so let's tap on maps here now while you're walking Apple watch will give you taptic feedback on each turn so you'll know whether it's time to turn left or to turn right and those feelings are different for each direction so you can actually know without even looking at your watch and there are my friends when we're getting hungry we can just tap each other and we'll feel it on our wrist so I'll just do him do the triple tap here for going to lunch okay so we do this a lot that means what's for lunch so I know how much Jeff loves sushi we've also been working to enable third-party developers with something called watch kit you can see it's using the same layout as the original tweet but now it's much richer with images and text it looks like the Twitter brand and it has buttons that you'd like to use to favorite or retweet right on that message MLB lets you see the current sports scores Honeywell lets you control the temperature in your home with a Lutron app you can control the lighting and the scenes in your home with one tab with a Nike app you can challenge your friends to go for a run and we just can't wait to see what developers are going to create in this great new platform health and fitness we have two new applications in Apple watch the first is the fitness app monitors all of your activity and movement throughout the day and the second is the workout app allows you to set specific goals for specific types of workouts like cycling or running it uses an accelerometer to measure your total body movement it has a custom sensor that can measure intensity by tracking your heart rate and it uses the GPS and Wi-Fi in your iPhone to track how far you've moved with the goal of helping you sit less move more and get some exercise and it is so much more that we don't have time to cover this morning the list of features is a mile long Apple watch requires the iPhone because it's been designed to seamlessly work together Apple pay will work with Apple watch but we've also designed it so that it will work with iPhone 5 iPhone 5c and iPhone 5s Apple watch starts at only 349 dollars and it will be available early next year we are so excited about Apple watch and I hope you are as well you too join us on stage and perform Hey O's n master of hard and soft where Tim Cook you would consider putting songs of innocence out to over half a billion people free in say five seconds from now yes it's the largest album release of all time five four three two one instant gratification